Built a 200-Person Agency, Why Cut It in Half? With Hope Horner | Ep #912

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies · Jun 7, 2026 · 28m

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Have you ever hired your way into a problem? Have you promoted your best people into management roles and watched them struggle, not because they lacked talent, but because nobody asked whether that was actually the job they wanted?

Today's featured guest grew her agency team to nearly 200 people before making the deliberate decision to scale back to around 75. She did it not because the business was failing, but because she had learned the hard way that headcount is not leverage.

In this…