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Activating Mission to Navigate Societal Changes and Business Challenges with B Lab’s Sarah Schwimmer and Mission Partners’ Bridget Pooley
In a world grappling with declining trust in institutions, businesses face increasing pressure to become agents of societal change. This episode of Mission Forward explores this evolving dynamic with Sarah Schwimmer, co-lead executive at B Lab Global, the non-profit behind the B Corp movement. Host Carrie Fox cedes the interviewing chair to her colleague, Bridget Pooley, Mission Partners' chief operating officer, for a deep dive into the forces reshaping corporate responsibility.
They explore the Edelman Trust Barometer’s findings, revealing a fascinating dynamic: as trust in traditional…
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