AdRoll Is Shaping the Future of Full-Funnel Advertising With AI and Intent Data with Vibhor Kapoor
Brent Peterson interviews Vibhor Kapoor, CEO of NextRoll. They discuss the evolution of AdRoll from a retargeting platform to a full funnel marketing solution, the importance of personalization in B2B advertising, and the future of advertising in AI platforms. Vibhor shares insights on the role of agents in e-commerce, the balance between AI-generated content and authentic storytelling, and the significance of understanding intent data for effective advertising. He also offers predictions for the upcoming quarter regarding technology and advertising innovations.
Takeaways
Vibhor Kapoor…
The skinny
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