3 Secrets To Market Leadership
Van Halen demanded only blue M&Ms in their green room. Everyone thought they were being divas.
They weren't.
It was a test. If the concert promoter couldn't get the M&Ms right, they probably didn't read the part of the contract about pyrotechnics and stage rigging either. Blue M&Ms = we read the contract = you're probably not going to die on stage tonight.
That's what standards look like when you're a market leader.
In this episode of The Expert Edge, I break down why most coaches think they have a marketing problem when they actually have a leadership problem. You think you need better…
The skinny
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