The Neuroscience of Marketing - Part 1

Leadership Cafe · Sep 17, 2026 · 24m

You have two to eight seconds. That's it. Before you lose your audience to something else. Unless you tap into what makes them look at, choose, and trust you.

In this solo episode of the Leadership Cafe Podcast, Sally Mildren — CEO of Commonwell Marketing and host of this podcast — breaks down the neuroscience behind why nonprofit and healthcare marketing can fall flat, and what to do instead.

Let’s talk about why your impressions are up but your donations aren't, why your emails are getting opened but nobody is clicking, or why your message feels clear to you but seems to disappear into the…