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How I Spent Money Inside My Business in 2025
In this end-of-year episode, I’m breaking down how I spent money inside my business in 2025 — and more importantly, how I made those decisions.
This isn’t a profit report or an expense spreadsheet walkthrough. It’s a behind-the-scenes look at what I chose to invest in, what I outsourced, why the podcast is my biggest marketing expense, and how warm-up offers completely changed the way I decide who to work with and where to put my money.
I’m also sharing how this buying behavior pushed me to rethink my own warm-up offers, what I’m carrying into 2026, and why my word for the year is simplify…
The skinny
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