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247: The Ad Copywriter Behind Billion Dollar Brands with Roy H. Williams
Want to know the biggest reason your marketing isn’t working? It doesn’t reflect you.
Most ads are generic. They could work for any business. But the best ads only work for one—because they’re built around the true personality of the founder or brand. They’re specific, not because of the product, but because of who’s behind it. That’s what makes them powerful. That’s what makes them real. That’s the heart of relational marketing— which is what today’s episode is all about.
I’m joined by Roy H. Williams—better known as the “Wizard of Ads”—who has helped iconic companies like 1-800-GOT-JUNK…
The skinny
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