Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast) / Losing $40,000 and going cotton candy viral with Emily Harpel, founder of Art of Sucre (part 1)

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Losing $40,000 and going cotton candy viral with Emily Harpel, founder of Art of Sucre (part 1) · Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast)

• 0:00
  This is Emily Harple for Female Startup Club. Hey everyone, it's Dune here, your host and hype girl. Today on the show, we're chatting to Emily Harple, the founder behind cotton candy brand Art of Sucra. Hi.
• 0:22
  While wedding planning, Emily was inspired to give a traditional childhood treat a chic upgrade. The biz was born in 2016 with the idea of spinning fresh cones of cotton candy in creative and unique flavors such as champagne, orange bourbon and watermelon for all to enjoy.
• 0:41
  We talk through her virality on TikTok and her advice for other small business owners who haven't yet taken the leap, her biggest mistake with money, and some interesting learnings from along the way.
• 0:53
  And by the way, if you haven't heard about our little London soiree yet, I'm hosting an intimate book launch party on the 24th of February, and you are, of course, invited. If you're keen to come, just send me an email to hello at femalestartupclub.com, and I will pop you on the guest list. Let's get into it. This is Emily for Female Startup Club. Emily, hello. Welcome to the show. Hi, thank you so much for having me.
• 1:21
  I'm excited to be talking to you today. You're the first person I've spoken to in the cotton candy industry. Wow, I love that for both of us, actually. Me too. After I was looking through all of your TikToks, I was like, gosh, I haven't had cotton candy in a really long time and I want it. Oh, absolutely. I think that's kind of the fun part about what we do is that most adults, you're not consuming cotton candy on a regular basis.
• 1:52
  Good. We love that. Especially when you see it on a video, just wait until you smell it in person. It really makes you crave it. Oh, my God. Yum. Tell me more. Let's go back to 2016. Circa, when you were kind of leading up to starting this business, what was getting you interested in cotton candy and thinking about becoming an entrepreneur?
• 2:12
  So I had just graduated from college. My degree is a bachelor's in psychology and the original plan was to go on to graduate school. There's not a whole lot you can do with just an undergrad in psych. And I, at the same time, was planning my wedding. So through that process and spending an embarrassing amount of time on Pinterest, I really couldn't figure out what to do for wedding favors for whatever reason. That was brilliant.
• 2:42
  like by far the hardest part of wedding planning was to figure out what to give out as wedding favors. And so naturally I didn't want it to be something that was going to be wasteful or end up, you know, thrown away or guests not wanting. Nobody wanted a picture of mine and Drew, my husband's face on a magnet, like to put on the refrigerator. Nobody wants that. Yeah. It just, it was a whole lot of money for something that I wanted to be practical and food seemed like
• 3:08
  a fit to look through that. So I was scrolling through hours of Instagram, Pinterest, all of that, and saw all of the upgrades that are really commonplace now. So sugar cookies that look like works of art. I'm sure you know exactly what I'm talking about.
• 3:23
  or like donut walls or something like that. And one of the things that I popped up on my screen was cotton candy, but I was super disappointed in the options. It was a lot of just pink or blue with no actual flavor attached to it. And the packaging was honestly less something to be desired. So I really couldn't let it go. I just kept thinking about it. And on the way back from my honeymoon, we drove like 20 hours in one day to get home and,
• 3:53
  And I turned to, yeah, that was a whole other thing. But I turned to Drew and said, hey, I have this idea. What do you think about me starting a cotton candy company? And the original idea behind it was to do events. So we would come to weddings, bar and bat mitzvahs, birthday parties, professional sporting events, spin live cotton candy,
• 4:16
  fresh on site and really make it an experience. And I fully expected him to look at me and be like, girl, you're crazy. Go get a real job. Go to graduate school. What are you doing? We're freshly married. We got married very young.
• 4:31
  And he didn't. So all of the props to him because he immediately was like, I think this is a fantastic idea. You have to do this. So in that car ride home, we came up with the business name and secured all of the social media handles, the domain name for the website, everything on that car ride home. And that's where Art of Sucra was born.
• 4:54
  A 20 hour like jam, a power jam. Literally. That's exactly what it was. Just like nutted out all the bits and bobs on the spot. I love it. That's so cool. Wow. And so, but like you didn't have any experience in doing cotton candy making. Like how did you know what to do? How did you start finding clients?
• 5:17
  So it's so funny looking back on it. I was so young and naive in a good way. I had never touched a cotton candy machine before I decided to make this business. Like I had, I had no business starting a business. Like that's just the reality of it to any sane person, like on the outside looking in. Yeah. So I spent a lot of time on YouTube and Google and figuring out how to just make
• 5:43
  make it work. I bought my first cotton candy machine with the money from our wedding. And we lived in like this tiny condo at the time and just started whipping up cotton candy on my own. And I really took to social media to find my first paying client. And actually the first day we did events in the beginning. So that was the vision. That's what we did for four years. So my first day of having a paid event, I actually had two events back to back.
• 6:13
  which is an insane thing that I agreed to. But at the time I was like, I can't say no to the money. I have to have to do this. And it all came through social media. And one of the first people that paid me was a dress shop that sold wedding dresses. And so she reposted about me and it really just kind of took off from there. One event led to another led to me quitting my like two part-time jobs and taking Art of Sugar full-time in less than a year.
• 6:41
  How much did you spend on buying that piece of machinery in the beginning? And how much were you charging for an event in the beginning? Oh, gosh, I think my first machine all in was right around $500. So not a ton of money when it comes to starting a business. I would say between getting like my LLC and paperwork and all of that done, it was just under $1,000 to get started.
• 7:09
  And in the beginning, I was charging not nearly enough money. And quite honestly, it was just excited. Of course. Yeah. Just excited to have somebody want me to be there. So I was charging anywhere between like $75 to maybe $150, $200 to go and do these events. Oh, wow. You're a real bargain. I was. Yes. Yeah. If you got in with us that first year, you were very lucky because you got a really good deal. Let's just say that.
• 7:34
  So at some point, the bookings are just kind of word of mouth. It's starting to pour in. When do you think, oh, I should raise my prices? And how can I turn this into a bigger thing? Because obviously, it's just you at that point, right? You're just hustling your time to go to these events. I imagine you must have been really busy.
• 7:53
  It's like you're capped at a level, you know, because you've only got so much time. Thousand percent. I really until we transitioned to like our online store and what we do now, I would lose sleep over that. I knew that I had a really cool idea. I knew that I was successful on my own. It was my full time job. I was paying the bills. I was doing everything. I was exhausted. It was crazy.
• 8:15
  seven days a week. There were some days that I was doing myself like three or four events a day. I would do, you know, a morning event. I would do one kind of like mid, like late morning, mid afternoon and afternoon event. And then evening I was gone all the time. I was exhausted. I was running myself into the ground. It wasn't feasible to have a social life or, you know, start a family one day, all of, all of the things. It just wasn't,
• 8:43
  It was not working. And even when I raised prices, there's still a cap. You know, there's only so much people are going to want to pay for cotton candy as a dessert. So it wasn't like I could back down to a lower amount of events to make up for that money. The growth was still there was absolutely a ceiling there that I was hitting. And what changed that, to be totally honest with you, was absolutely the pandemic.
• 9:10
  Yeah, let's get into what happened. You know, obviously, March 2020 hits, you're an events based business, you're doing really well as kind of the one woman show and you're busy, but you're also burnt out and you're also capped with your potential. What happens?
• 9:28
  The I'll never forget. It was right around my wedding anniversary, which is very ironic. All of this during I got married in March and March 12th. And that was quite literally like the day that the world shut down here in Cleveland, Ohio. For us, that was, you know, the stay at home orders were starting to come down. All of that. And cotton candy is obviously clearly not essential, nor should it be.
• 9:50
  And so I went from running myself into the ground to being a stay-at-home dog mom. Can I just ask you a question before we keep going? Are you able to share like what kind of revenue were you doing at that point? Because obviously you go from like doing revenue to like zero, I imagine, to paint the picture.
• 10:06
  Yeah. So I would annually, I believe at that point we were, I was bringing in around like 70 to $80,000 a year, which was comfortable. My overhead was extremely low because it was just me. And so it was super comfortable, nothing to sneeze at, but nothing to, you know. It's like you'd created yourself a job essentially.
• 10:27
  Quite literally, that's what I had done. Absolutely. And the interesting part about that is that it's like this now, too, but it varied extreme because obviously in the summer we were way busier than I was. Or if you were sick or something. Oh, yeah. Yeah. Or even, you know, at that point, like what if there was an like a family emergency? Like I did miss family funerals and things like that because there was no one else to carry.
• 10:50
  the weight of what I was doing. So it was a whole, quite literally a one woman show at that point. So the world shut down, went from being working all the time, stay at home dog mom. And at the time we were told it was two weeks, right? You know,
• 11:07
  And you're like, oh, I'm having a bit of a holiday, like a forced holiday. No, like quite literally, that's what it felt like in this. It sounds, I hate to say this out loud, but it was my reality. It was almost like a sigh of relief. I'm very aware of how privileged that is to be able to say that and to be able to be in a situation that I was not sick. No one else was sick, any of those things. But it kind of felt like a...
• 11:31
  Oh, I can take a pause here. And then very quickly, as we all know, that is not at all the reality of what happened. And so I found myself a couple of months later at this point saying, okay, I have to figure something out. Do I go and get a real job? As I like to tease, do I start a new business from scratch that's more friendly to the world that we're now living in?
• 11:57
  Or do I pivot what I already have and try to make it work in this new space? And one day it just all of a sudden clicked out of nowhere after a lot of tears and a lot of processing and a lot of hard conversations. And I decided to move into the packaging space and I was going to find a way to package the magic of what we did today.
• 12:22
  live and in person to be able to ship out anywhere. And at the time I was thinking, you know, there's a lot of opportunity here, but pretty small ship in the US and my state probably specifically, but TikTok really came into play for us. And that is what really expanded our opportunities and horizons beyond anything that I could have imagined at that time.
• 12:46
  Let's talk about the TikTok thing, because for all the listeners tuning in, you have 1.2 million followers as of today. You have like millions and millions and millions of likes and views and, you know, all the crazy stuff. And you've obviously just absolutely blown up from the power of TikTok. How long did it take for it to start snowballing? Like, can you step me through those early days of creating content on TikTok? Yeah.
• 13:14
  Yeah, so it happened very quickly. I don't know if you were like this during lockdown, but I was consuming TikTok, which I think like much of the world was, to be honest with you. And it was something that Drew and I were texting back and forth to each other throughout the day and, you know, friends, family, all that stuff. So I really took the time to consume. And at some point when I decided to switch to this packaging, I was like, why am I not consuming?
• 13:39
  sharing what I do on here. It's unique. It's really cool. Not a lot of people know about it. And so I started just doing really trial and error of what was going over well. So I started posting day in the life videos. Here's me, you know,
• 13:56
  planning on this online store. Here's a day in the life of owning a cotton candy company in a pandemic. Here's what events used to look like. Here's our little cotton candy studio that we have all of our equipment in, that kind of stuff. And when I truly mean this, the first video that we had that really went kind of viral, I think it got maybe 2 million views. It's the dumbest video I've ever posted. Yeah. Casually. Oh, you know, it got 2 million views.
• 14:24
  And I don't to this day, I do not understand why this video has that many views. It's the dumbest video. It's literally just a bag that we used to take to cotton candy events. And it's me packing it as if I, and it's just my hands and it's my voice saying, all right, we're going to grab this flavor of watermelon sugar. We're going to grab these cotton candy cones and this extension cord and
• 14:48
  And that was it. And people were like, tell me more. I want to hear more. They were commenting on how I pronounced. I think it was pina colada, which is a whole other thing about about TikTok. My skin had to grow thick pretty quickly. But from there, we had more videos just start popping off of just day in the life kind of stuff. And what really put us on the map
• 15:10
  I had a friend that got married who used to help out with events occasionally. And she did a very small backyard wedding and we did cotton candy for it. And it was her spinning cotton candy in her wedding dress.
• 15:27
  And that video has 25 million views. I didn't see that when I browsed. That's so cute. I love that. Yes, Rachel is an angel. And I think it was just the story behind it of us being friends, her helping me out and being so supportive. And then her actual wedding day, it was so sweet. And TikTok felt that way, too. And that's by far our most viewed video. But that's really kind of what put us on the map. And people started to take notice after that.
• 15:56
  That is crazy. I have so many different questions on like different parts. So just to stick with TikTok for a few minutes more before we get into like what the impact of that was and like where you were with your online store, what was your posting schedule then and what is it now? Like how much content are you putting out on TikTok and Reels?
• 16:17
  In the beginning, I was posting three times a day. And that's because I had nothing else going on. I wasn't doing events. My main focus was to grow that account and to really ride that wave. While it was going really well for us, we didn't have the packaging done. That whole process took about a year. So it was, yeah, it was very time consuming, a lot of trial and error, but
• 16:43
  it provided great content because we were able to, in real time, you know, explain to the audience like, Hey, what do you want to see? Here's what I'm thinking. Here's what's going on behind the scenes and being really vulnerable, raw and real and bringing people through that journey.
• 17:01
  I think it endeared a lot of people into supporting the business to wanting to be a part of it. And they were, I mean, they were really part of the journey. So in the beginning I was posting a lot. Now as things have grown, I've taken a little bit of a step back or had because it, it takes a lot of time and energy. So once the store started kind of taking off, I had to all of a sudden train a team of
• 17:27
  20 people. And, you know, that comes with its own set of growing pains and learning and all of that. And I had to figure out shipping. I had so many things now on my plate, but I took a step back. But we are ramping up to start posting three videos again a day just to see where we're at. When you say, you know, you had to grow a thick skin because of people online, you know,
• 17:53
  How do you deal with that? Like, how do you deal with the negativity or like people saying shitty comments? That was something that I don't think people really think about when you talk about going viral in any way. And it was even more shocking to me, I feel like, because I wasn't expecting it in the way that it happened because I rarely show...
• 18:20
  my face or not that I'm like hiding anything, but I'm, I'm not the brand people want to see cotton candy at most. It's my voice that people recognize and my hands. And so things that people would pick apart and would be brutal about would not be things that I was prepared for.
• 18:36
  Does that make sense? And it was in now looking back, it's I can see it clear and see like, oh, it's just trolls or oh, that's just part of being on the Internet. And, you know, it's unfortunately where we live in the space at the time. It was really difficult. I would spend all night not sleeping, like just scrolling through comments of people. Yeah.
• 19:00
  saying the silliest things like commenting on how I would open a bottle of soda or how I would pronounce certain things or that I was killing the environment because we used this type of packaging or just very I mean I've been called incredible names that you can't believe on the
• 19:26
  It's a dark side of going viral. It is equal parts the best thing that has happened to me as far as career-wise and all of that. And it was also the hardest thing. It's super lonely. And there is absolutely this sense of you can't control what's happening to you at the same time. And it happens sometimes.
• 19:47
  So again, it was equal parts really incredible and such a gift. And it was also really hard and a really dark time through trying to figure all of that out.
• 19:59
  Yeah. And I feel like it's one of those things, like, it's easy to say, like, you have to develop a thick skin, but like, in reality, I'm sure it's still something that's like hard to deal with. Like, if someone says something nasty on the internet, it's like, you can't help but just let those things creep into your like psyche, because we're human. Things hurt. Yeah.
• 20:22
  Yes, things hurt and I have gotten so much better at it. I did a lot of things. Finally, Drew was like, we need to figure out a better balance about this. Isn't it working? But I have no notifications for TikTok on my phone. So that was part of the problem. At the time, I had notifications on. So it was just constant scroll of everything. And it's hard not to just be in that space.
• 20:46
  Hmm. You needed boundaries. 100%. And it's so much better than it was. But you're right. Every once in a while, something will get said. And it's especially when it's something that like I have worked so hard and so hands on with. It's hard not to take it personally. And also like with such good intentions, like, you know, what's the negative? Yeah.
• 21:08
  to cotton candy. Come on. I had no idea that we could, you know, there would be something that people could find to be upset about with cotton candy. So that's been a learning lesson too. And 99% of people are so incredible and so supportive and all of that. But it's really hard, like you said, when you're human to not let that one comment stick out occasionally. Yeah.
• 21:29
  It's like the negative comment, like always seems to outweigh the thousands and thousands of positive comments and cheerleaders that you would have, like supporting you and, you know, just so excited about what you're doing. Absolutely.
• 21:43
  I feel like for anyone listening who's a small business owner, just getting started, they're going to listen to this and be like, oh, yeah, but she started during the pandemic. It's not going to happen for me. Like, you know, TikTok saturated now feeling that like, oh, I've missed the boat kind of feeling. What would your advice be to, you know, in progress entrepreneurs who are early on in the journey and haven't gotten into the video content side of things yet?
• 22:09
  I feel like that is so easy to think that way and to get, especially because social media in the world now, it's hard to play the comparison game. It's hard. It really is. I also think you've got to learn to quiet that noise and to just get started because the reality is the skill set of the video world, I don't think it's going anywhere anytime soon. And whether it's TikTok or a new app that pops up, there's always going to be something
• 22:36
  new and bigger than better that's evolving and you can't predict it. People thought that TikTok was going to go away and it hasn't. And I don't think it's going to go away for a while, but getting into that space now, it's not too late and just get started and it'll help prepare you for whatever that next big thing is. And then maybe you catch that and you're in the right place at the right time and
• 22:58
  And also to part of being a business owner is finding what does make you different and what you bring to the table. And so there's no such thing as it being oversaturated. If what you are bringing to the table is truly unique and what it is about you that makes your company shine and what you have to offer, then absolutely the world needs to see that. Whether it's TikTok, Instagram, YouTube, whatever platform that you find you do well on. Man, you're such a great hype girl.
• 23:30
  Absolutely, though. I think, I mean, it's, it's true. We all have something to offer. So true. Yes. So for anyone listening, start today, start tomorrow, start putting yourself out there. It's awkward. It's embarrassing. I'm trying to do it at the moment and it's tough, but I'm going to persevere. I'm really going to try and get to that like three videos a day, but God, it's a lot of content.
• 23:56
  And it's, it's, that's the thing too, that I don't think people realize when I say like three videos a day and like, yeah, but you don't understand. Like that took me eight, 10 hours to create those three videos a day between it's, it's intimidating. I totally understand that, but I do believe that it's worth it. And as far as the whole cringy aspect goes, you've got to let that go because if anybody is making fun of you behind the scenes or making comments, a, that's not your person anyways. Yeah.
• 24:25
  And B, they are, you're going to be the one that's laughing when you have the success behind you. So you can just find a way to put it out there. I mean, I cringe at some of my old videos, but ultimately I'm really glad that I posted because if not. Yeah. Look at where you are now, you know, a year and a half on. You're pretty happy about those cringy videos. Definitely. I will proudly share them now. Right.
• 24:52
  So what's happened since, you know, you launched the online store and you switched and made the pivot to, I would say, you're primarily probably an e-commerce business now versus an events business, although I'm sure you still have the events arm of the business. But what's been the impact of switching and having kind of that virality through TikTok?
• 25:12
  My life has changed in like truly every aspect. From a personal standpoint, I am so much happier and more fulfilled in a way that I didn't even realize were issues or were not working well for me.
• 25:27
  previously, which is super interesting. But from a business standpoint, I'm now sitting in our new production facility and new offices. It's 2,500 square feet of Barbie's dream house. There's just pink and glitter everywhere. It's incredible. Oh my God, fun. I love that. I mean, so fun. So we're moving in like officially here in the next two weeks, which is incredible. I went from one person to now a team of almost 20.
• 25:54
  I have a full-time right-hand gal whose name is Emma, and she is incredible. She has been by my side through all of the launching of the store and really helping me figure out and build a team.
• 26:09
  There is no book out there or manual that teaches you how to be a boss. And let me tell you, that has been like some of the most incredible learning experiences of growing as a human and growing as a business owner and.
• 26:25
  As a leader, all of the things this past year has really taught me. And to be able to provide a job for people is satisfying in a way that I was not expecting or prepared for. So that has been really cool. And then just being able to ship.
• 26:45
  all over the world and to share our cotton candy with so many people is, I mean, truly, and it's truly an incredible thing to be able to experience and witness firsthand. A hundred percent. And you play in a space that's like joyful, you know, you, it's playful, it's joyful. You, you're around happy moments and special occasions and you're putting smiles on people's faces. So I can just imagine how fulfilling that could be.
• 27:14
  Oh, it's just such a gift. So during like towards the end of our like severe lockdown here, we were allowed to open up to do pickups in our parking lot essentially. So I was spinning cotton candy in these clear containers. It was not cute. People were driving from all over to come and pick up our cotton candy. And I had someone in our parking lot literally crying, which had me crying, talking about how
• 27:40
  This cotton candy meant so much to her and her family. It was a favorite treat of theirs and they splurged to get it all together. And they'd had a really rough year and how this moment just brought them so much joy through eating cotton candy. And I was just, I was not okay. I'm not okay now thinking about it, but being able to bring that gift to people is amazing.
• 28:04
  I mean, I get emotional just thinking about it. And it is just cotton candy. I am aware of that, but it's pretty cool. No, but it's cotton candy stories. It's moments of joy. I totally get it. That's amazing. Wow. Especially now. I feel like it even makes it a little more special.
• 28:21
  Absolutely. And I also think like now you're probably in a position where you're able to step back if you need to. You've got the support of a team that means that if you need to be out of the office or if you need to go on vacation or you have the family emergency, everything keeps going. Everything still runs.
• 28:39
  Yes, which is a, I mean, I can't even describe what that feels like for me and my family. I think when we first launched, when I first launched in March, I was working 20 hours a day for probably two months. And when I finally got to the point where I could hire Emma on full time.
• 28:56
  The deep breath that I was able to take for the first time in what felt like forever was something I will truly never forget. And to be able to say, OK, now I can focus on myself and my family just as much as the business was really neat. I bet. I'm sure.
• 29:14
  What is your key piece of advice for entrepreneurs coming into 2022? Oh, wow. I feel like I could talk about this all day. I feel like one thing that nobody, I don't think it's talked about, but I think it's natural for people to feel like you have to wait until it's perfect. Whatever it is, whether it's the TikTok video, it's the product, it's whatever it is that your specialty is, you want to wait until it's done exactly how you want it to be.
• 29:43
  And I think that that can be a huge detriment to people.
• 29:48
  Sometimes releasing things, whether it's your first service, your website, your social media posts before it's perfect is the way to go. We released our cotton candy glitter bombs, which is what we're really known for. And it's our champagne cotton candy. You drop it into a glass of Prosecco champagne, Sprite, whatever. It dissolves, edible glitter flows out. And the first round of packaging that we released wasn't perfect yet.
• 30:15
  And I learned so much through that, that was then able to give me the keys and the information to make the perfect packaging. So there's something to be said about just putting it out there and seeing how it goes, what the feedback is, and to not get in your own way of that perfection that, to be quite honest with you, doesn't really exist anyways. But just giving yourself the permission to show up in whatever way works in that moment
• 30:44
  is I think really important to starting a business and to growing it. Yeah. I mean, it's so funny that you mentioned this because literally yesterday I was saying on social media, it was like this quote that came from one of the guests on the show, Michelle Ranavach. She said, don't let becoming who you want to become. Wait, I'm going to read it to you because I'm going to muck it up. I just know.
• 31:08
  You know, when you go to say something and you're like, it's not that. You're like, it's so close, but it's also not exactly that. Yeah, exactly. She said, the only way to get closer to becoming who you want to be is to let go of perfectionism. And it's so true. Done is better than perfect. And just like, just start, just get out there and get started.
• 31:28
  And like, it sounds so cliche, like the whole Nike, just do it slogan. But truly, that's their slogan for a reason. Just put something out there. Just do it. Just get started. And I also say, too, you will never regret putting yourself out there and doing it and trying, but you will 100% not doing it. You'll regret not doing it. And so I think that first step is absolutely the hardest and the most important.
• 31:58
  Yes, that is so, so true. Gosh, love that advice. Thank you so much.
• 32:08
  Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
• 32:32
  And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
• 32:55
  As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.
• 33:12
  Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
• 33:36
  And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
• 33:59
  As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.