285: Shaking Up Major Gift Strategies Through Interdisciplinary Collaboration with Meg George

What the Fundraising · Mar 3, 2026 · 23m

Generosity is a muscle that must be trained, but in the nonprofit sector, we often wait for donors to find us rather than building the bridges they need to cross. Real progress requires shaking up the status quo and recognizing that philanthropy does not exist in a vacuum; it is complemented by finance, psychology, technology, and tax law.

In this conversation, Mallory is joined by Meg George to explore how to move away from "rinse and repeat" fundraising toward a model of sophisticated curiosity. They dive into the necessity of treating major gift solicitation with the rigor of a business…