
This Week: Vegas Baby! T-Mobile Easy to Switch Un-carrier Event
Analysts Don Kellogg and Roger Entner share insights from T-Mobile’s recent Switching Made Easy event in Las Vegas and explore how the Un-carrier’s bold strategies could shake up the industry in the new year.
00:00 Episode intro
00:36 T-Mobile's Switching Made Easy event overview
03:17 Utilizing apps to simplify switching
05:17 Carrier switching pain points
07:24 Including devices in the process
09:46 Upselling and device insurance
13:53 How will the competition respond?
15:29 Ongoing research insights
17:36 2026 industry outlook
18:00 Episode wrap-up
Tags: telecom, telecommunications…
The skinny
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