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Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

#612: Shared understanding of business needs with Patty Soltis, Upwork

As a leader, it’s not enough to simply provide clear instructions of what you want done.

Today we’re going to talk about the need for everyone on a team to understand the business needs and objectives of the overall organization or business unit they are contributing to.

To help me discuss this topic, I’d like to welcome Patty Soltis, Senior Customer Experience Manager, Upwork.

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