Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

#612: Shared understanding of business needs with Patty Soltis, Upwork
As a leader, it’s not enough to simply provide clear instructions of what you want done.
Today we’re going to talk about the need for everyone on a team to understand the business needs and objectives of the overall organization or business unit they are contributing to.
To help me discuss this topic, I’d like to welcome Patty Soltis, Senior Customer Experience Manager, Upwork.
RESOURCES
Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.