Latest / The One Small Change Podcast / AI Secrets To Writing Your Best-Selling Book with Kathy Kaye

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AI Secrets To Writing Your Best-Selling Book with Kathy Kaye · The One Small Change Podcast

0:00
Hi, everybody. Welcome to the One Small Change. I am thrilled
0:04
as always that you've taken the time to embark on a journey of, you know,
0:07
exploration and transformation with me. I'm your host. I'm
0:11
Yvonne McCoy, and I bring almost thirty years of entrepreneurial
0:14
experience. And I have a passion for discovering
0:18
what kind of growth you can get from seemingly small
0:22
changes. And I wanna thank you for taking this time
0:25
to share your entrepreneurial journey with me, and, hopefully, it's a it's a
0:29
journey of exploration and inspiration. And this week, we
0:33
have the amazing Kathy Kaye, and she's gonna
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share some unexpected change or some insight that's gonna
0:40
help you to grow your business and whether it's personal or
0:44
professional. Kathy, thank you for joining us.
0:48
Tell us about yourself, what you do, and what was a small change that
0:51
helped you to do it better? Oh my goodness. Well, I'm
0:55
Kathy Kaye. I make best selling authors. I've been helping
0:59
people share their story and make best selling books since
1:02
02/2009. I have over 600 best selling authors
1:07
and, to share a change.
1:11
So it was a somewhat small move to a major
1:15
change in comparison of how major the change was, and that's
1:18
coaching. For me in my business, it was coaching.
1:22
And then I have to add to that now it's AI.
1:26
But without the coaching, I wouldn't be ready
1:30
for AI. Like, it just I was
1:33
resistant to coaching for maybe fifteen years. I started out in
1:37
online business in 1997, and I
1:41
really didn't catch on to needing a
1:44
coach, hiring a coach, getting help until probably about
1:48
fifteen years into business. So I knew my business well, but
1:51
there were things I was missing and a lot of it was around
1:55
limiting beliefs and what was even possible.
1:59
So for me, the biggest change came from hiring a coach
2:02
and I won't ever look back again, hire a coach for everything I need in
2:06
my life. I have to say that one of the things when I went into
2:09
coaching, my first coach, when I was talking to
2:13
her, she said, when somebody says when you're
2:17
talking to them about coaching and they say to you, do you have
2:21
a coach? And you say no. Why are
2:24
they why do they why are they gonna think they need a coach? And I
2:27
was like, oh my god. That is so true. Yeah. So coaching could
2:31
I I I went into coaching because
2:36
I like the idea that I didn't have to have the answer.
2:40
I could the that the power was in the question, not necessarily
2:44
in the answer. So so tell us more about that. You talked about, you know,
2:47
that you, you know, went for fifteen years. And I think the
2:51
important part about that is that you knew what
2:55
you were doing, and so often we don't know what
2:59
we don't know. We have blind spots. Right. And and that's
3:02
to me, that is one of the values of of coaching. That
3:06
and having somebody that you can actually
3:11
that's dedicated to you, that you can actually say
3:14
what you wanna say. You don't have to sugarcoat it necessarily.
3:19
Right. Yeah. Well, I mean, I really
3:23
I love the coaching industry now more than ever. And I don't really consider
3:27
myself a coach. Although I do teach authors, I support
3:30
authors. But I always have
3:34
coaches in my life, and my primary clients
3:37
tend to be coaches because they're trying to share, like that one
3:41
amazing thing that they want to be known for in the world. And,
3:46
my first major coaching experience was with Lisa Nichols,
3:50
and it profoundly impacted my business. As you mentioned,
3:54
yes, I had fifteen years of experience and I knew
3:57
what I was doing as far as, like, online business development and all that. But
4:01
I was like, my social media, I would
4:04
build my clients' social media. I would create
4:08
funnels for them and drive traffic to those funnels and build their businesses and
4:12
stuff. That's what I started out in. But my social media
4:16
was a flower. The picture was a flower. I wouldn't be seen online
4:19
because of my size and because I felt like I'm not a professional. I'm not
4:23
trained in this. I'm just I'm a behind the scenes kinda girl. Right?
4:27
The first thing that Lisa Nichols did for me was made me
4:31
get visible, vulnerable, and authentic. In other words, get in front of the
4:34
camera. Get in front of the camera, talk to people, reach people,
4:38
let them know what the heck you do. And I'll tell you that first year
4:41
in coaching with her, my business increased by
4:44
800%. Eight hundred %.
4:48
And and and I agree with you. I think that is probably, to me, one
4:52
of the biggest mistakes is not getting in front
4:56
of people, you know, and being who you are. And I share that same
5:00
for those of you that don't know me, for those of you who do, you've
5:02
heard it for the umpteenth time. At one point, I weighed four hundred and forty
5:05
pounds And, you know, lost almost 200, kept off
5:09
over a 50. But I was like, I did not want to be
5:12
seen. Do you know? Only to find out that
5:16
that probably is one of the best the best
5:20
stories in the arsenal. Do you know? Because it's like I
5:23
had a lot of ups and downs. It took me fifteen to twenty years to
5:26
lose it. It didn't happen overnight. I mean, I didn't you know, I lost some.
5:30
I gained some. I lost some more. I stayed stat you know? I mean,
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the whole journey in itself is kind of the way your business grows. You know?
5:38
It doesn't grow linearly. It goes kind of you you know, you get you
5:42
make some headway, then you kinda go back, then you make a little bit more,
5:45
then you stay where you are. So but getting seen, I think, is probably
5:49
one of the best ways. So tell us how you got
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from that limiting belief and, you know,
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became visible. How did that translate into doing books?
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So I actually published my first best selling book in 02/2009, and it was
6:04
my own. And that's when I found out that having a best selling
6:07
book is absolutely fire in marketing. And so I turned to all my
6:11
clients who I, you know, business development online for. And I'm like,
6:15
do you have a book? We need to make it a bestseller. Do you have
6:17
a book? We need to make it a bestseller. And they all said the same
6:20
thing. Well, I've been meaning to. I haven't gotten around to it yet.
6:24
So I used whatever means necessary, blog posts,
6:28
interviews, keynote speeches to get content from
6:31
them to publish into a book and make it a best seller
6:35
to use for their marketing. Now I started
6:39
doing books, adding books to my arsenal in,
6:42
02/2009. But in 2015, in coaching with
6:46
Lisa, she's like, you're doing too much. I was burnt out. I was doing it
6:50
all. I was building businesses for people and using their
6:54
book to leverage it for marketing and driving traffic. And she's
6:57
like, the number one most impactful thing they can do in their business is the
7:01
book. You need to help people get their books done. So in
7:04
2015, I went to just doing books alone, and that's
7:08
when I did a 56 books and best selling books in one
7:12
year. Just started reaching more people,
7:16
and things just took off like crazy. It was easier for me
7:20
to manage, and, I had more time doing the
7:24
parts of my business that I love, you know, helping authors and
7:27
making best sellers. And, it was just it was a
7:31
phenomenal change spending that time with Lisa. She could
7:34
see because she was at a farther level ahead of me. She
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could see for me what I couldn't see. And she's like, if you
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just do this, this, and this. And I did, and
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my business increased by a % in one year. So I have to say you
7:49
hit on really what I've built been building my business
7:53
around. One is you've got you've got
7:56
most of the skill. You've got the expertise, so you don't need to be
8:00
fixed. If your clients actually like you when you have a client,
8:04
client delivery is not your issue. Client attraction is. You're
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doing too much. If you focus on one thing, they can find
8:11
you easier. You're easier to find, and it
8:15
can be much more profitable and lot less time
8:18
consuming, when you're focusing on one thing. It is
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probably the most the biggest productivity tool that I can think
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of. You know, what do I what is it that I love to do that
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I would do for nothing, you know, if I could? Let
8:33
me find the niche where I can actually get paid to do what I love.
8:37
Mhmm. Mhmm. And so for you, you know, what I see
8:41
is, you know, the the helping the
8:45
area that you like working in is with coaches. The
8:48
expertise, the overlap is where you get them to write their
8:52
best selling book. Mhmm. Yep. Right? Give them the expertise that they
8:56
don't have so they can get their message out. And that that is the perfect
9:00
it seems to me, the perfect way to run a business. Yes. Because you're not
9:03
you're not well, I should say to you, what is the
9:07
benefit of of of running your business this way?
9:11
Well, I'm not burnt out. That was a big one
9:15
at the time that, I started working with Lisa. It was
9:18
like, I felt like, I
9:22
wasn't making the money I should be making for
9:26
as exhausted as I was. And trying to do
9:30
marketing and get new clients was difficult because I did so
9:33
many things that it was difficult to explain what I did.
9:37
Online business development. It's essentially the whole business.
9:40
It's the website, the sales funnel, the CRM,
9:44
the marketing, the driving traffic, the best
9:47
selling book to use as a tool to do all that. And to explain that
9:51
to anyone, they're just, like, instantly overwhelmed.
9:55
So horrible marketing.
9:59
And like you said, like, if you just have that one thing
10:03
that one thing is made everything in my work life
10:07
so much easier, and I I'm not burned out. And I just enjoy it,
10:11
and it's my favorite thing. Right. And when you you know, I
10:14
always say when you do your favorite thing and you do it with the right
10:17
client, your client gets so much more from you because you
10:21
can't help yourself. Yeah. You know, you're enjoying it so much that you give them
10:25
everything. You know? You get the best of what you've got.
10:29
So let me ask you this. I think many
10:32
people have never thought about doing a book for
10:36
a lot of reasons. One is, obviously, I'm not ready
10:40
yet. Right? Two is, what would I talk
10:44
about? Three is,
10:48
I don't know how to do this. And and I'm sure you've got a
10:51
list of other things. So help me debunk
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some of those, please. Absolutely. So the first one that you mentioned
10:59
was, not right now. I don't have
11:03
time They kinda put it off. Right? But the truth is is that
11:07
it's very it can be very simple to get your book
11:10
done. And every day that passes that you don't have
11:13
book is a missed opportunity and money.
11:17
Because if you want to stand out in the crowd and be seen as an
11:20
expert, the quickest, easiest way to do that is have a best
11:24
selling book. Like Seth Godin once said, I'd rather
11:28
hire a plumber who wrote the book on it than just a regular plumber.
11:32
That's true for real estate. It's true for coaches.
11:35
It's true for anyone in an industry if they want to stand
11:39
out. And it has now become a
11:42
minimum standard for some stages in podcasts. They don't
11:46
accept anything less than a best selling author. Because
11:50
them having experts on makes them look
11:53
good, and they can charge more for their admission for events and things
11:57
like that. So many of them, it's become a minimum
12:01
standard at that level where you wanna be seen as an
12:04
expert. Not to mention, it's a no brainer to take your
12:08
book, turn into an online course based on your
12:11
best selling book. I mean, you've done the heavy lift once the once the book
12:15
is done. So the I don't know how to do it
12:19
is easier than ever because I have a formula
12:22
to actually pull the book out of you, and we can
12:26
even leverage AI to interview you. So if you don't
12:30
love the art of creative writing or if English isn't your first
12:33
language, you can actually speak your
12:36
stories and all of your experiences and all of your teachings
12:40
and answer the questions in a format of a table of
12:44
contents for your book. And AI will type it faster
12:47
than any assistant ever could. So we've come a
12:51
long way with that. And the what to do, what to write
12:55
a book about is simply, what do you wanna be known for for the next
12:59
six months to a year? What do you want to be seen as an expert
13:02
in? Because you can pivot after that. It doesn't have to
13:06
be everything, you know, it just has to be that
13:10
thing you want to be known for for the next six months to a year.
13:13
It's the beginning of the conversation. It leads them
13:17
to you. It leads them to something. It's the next
13:20
step. Because it used to be, like, back
13:24
in the eighties and before, you know, when we didn't really have
13:28
access to the Internet, we didn't have access to people so easily.
13:32
You know, you had to put everything in the book, and then we didn't
13:36
have access to those authors. The game has
13:39
changed. It is much different now. People are consuming books more than ever,
13:43
but they like short reads. It's the beginning of the
13:46
conversation. And if they really like you, they're going to come connect
13:50
with you. So that's the whole point is to be seen as an
13:54
expert and have them come connect with you. And it's it
13:58
really is the best return on investment. Great for
14:01
marketing. Turn it into an online course. I help my clients
14:05
generate a hundred thousand dollars in their first year using their
14:08
book and then turn it into an online course and then a
14:12
sales funnel. So So I
14:15
think one of the one of the myths or one of the misconceptions
14:20
even though you're writing a book and you want it to be a best seller,
14:23
you're not writing a book.
14:28
I don't know how to say this. Okay. So a fiction author
14:32
Mhmm. Writes a book to generate income and royalties,
14:35
and and the and the the book is the profit
14:40
generating thing. We're not writing a
14:44
book for that purpose. That is not the main purpose of the book.
14:48
Am I correct? You're right. That's absolutely correct. So,
14:52
I mean, you absolutely will make, book royalties and
14:55
things like that, but it's a drop in the bucket compared to what you can
14:58
leverage the book to do. It's so
15:02
much easier, in my opinion, with nonfiction books, and my
15:05
specialty is coaches. So helping people grow their
15:09
online business, like, be able to speak on stage, have books
15:13
in the back of the room, and then have them go and enroll in your
15:16
course. It's it's just a it's a three part no
15:19
brainer. So if you look
15:23
at people like Lisa Nichols, Susie Carter, people who have
15:27
multiple books and are best selling authors and quite famous
15:30
their books, they'll, they'll tell you that their business comes from leveraging
15:34
their books, but it's only about 1% of their income
15:39
because they leverage those books and the fact that they're a best selling author,
15:43
but it's really the speaking and coaching that
15:46
makes the most amount of money. Okay. So let me ask you this. I mean,
15:50
I know there are lots of lots of, things around
15:54
where you can do a compilation book. Mhmm. What are the pros
15:58
and cons of that?
16:02
The biggest pros for doing a a compilation book
16:05
is you don't have to go it alone. The burden
16:09
isn't completely on you. So if you're timid about getting your message out
16:13
there or anything like that, it's a much
16:16
shorter contribution.
16:20
And you are a best selling author, so you
16:24
can leverage that. It is better
16:28
if you have your own book as an expert.
16:32
If you're a little timid and you're just getting started,
16:36
being a part of a compilation book is okay. But ultimately you're
16:40
going to want your own book. And depending
16:44
on if you do it yourself, because I have a course where I teach you
16:47
how to do everything and I guide you through it, or if
16:50
you, you know, hire me or someone else to do it for
16:54
you, makes a big difference. When you're looking at doing it
16:58
yourself, it's really about the same cost as doing a
17:01
compilation. Well, let I'll tell you my
17:05
compilation nightmare. Oh, no.
17:09
Which which happened a really long time ago, and many, many things
17:12
have changed since then. You know, I agreed to do this
17:16
compilation book, and it was called something like extraordinary business successes
17:20
or something like that. Mhmm. And, we had a year to get
17:24
our chapter together. And, of course, like, one month before it was due, I was
17:27
still struggling with what I was gonna write because, at that
17:31
time, my purpose was to make it my lasting
17:34
work. Right? So, of course, that's enough to freeze you in
17:38
your you know? Right. So I finally came up with something that I really
17:41
liked. But because it was, like, kind of a late I mean, I got it
17:45
in on time, but the way that it showed up in the book was
17:49
really awful, you know, because I had a chart in there and it didn't
17:52
come formatted correctly. So I was actually embarrassed to show
17:56
anybody the book because it it wasn't really up
18:00
to my standards. And I had 3,000 of them. I
18:04
don't know. I still have
18:07
2,900 and probably 49 Mhmm.
18:11
That are holding up my printer. But, anyway, so that was
18:14
the first thing. I then used that when I spoke to talk about
18:19
you can make mistakes. You can use your mistakes to show people
18:22
how you grow and how they can grow. So I I did bring it
18:26
in because it was available and stuff like that. Then I
18:30
decided that, okay, Few years later, I've got all these
18:34
books, and I'm like, what if we I you know, I reached out to
18:37
everybody in the book to see whether or not what they were doing
18:41
and possibly us all put a push in to sell these books.
18:45
Right? And to my great dismay, I think there
18:48
was only out of the 10 people in the book, I think there were only,
18:52
like, three of us that were still in business, which is really
18:55
horrible if you're saying that you're an extraordinary business. So that was the end of
18:59
that. So I would I would agree with you that
19:03
I think you have a lot more control, and it it is more
19:07
you. And you can do it the way you want it.
19:10
Goofy or not, you can, you know, you can put as much humor in it.
19:14
You can do, you know, what what shines a light
19:18
on what your unique power is
19:21
if you do your own book. So having had that experience, that
19:25
was the realization that I came to.
19:30
So tell me, I'm an entrepreneur.
19:34
I may be in my second year of business, you know, and I'm
19:38
still trying to figure out who my client is, the ideal client. I call it
19:41
the right client. Tell me what I should think
19:45
about if I'm thinking if if I'm looking at, should I do a
19:49
book? What are the questions I should ask myself or contact you
19:52
and ask you? Yeah. So
19:56
I love this because it's most ideal if
20:00
people write the book when they're beginning in business, because
20:03
everything can come from that. It gives you
20:07
your identity. It gives you your branding. It gives
20:11
you your marketing for a year. You can repurpose the marketing over
20:15
and over again. It gives you your online course to make money from.
20:19
It gives you your credibility instantly. I had a doctor,
20:22
doctor Ali Griffith, who said, the credentials of being a best selling
20:26
author did more for me than the credentials of being a doctor ever did.
20:30
So it's that credibility from the get go. Like,
20:33
especially if you're transitioning from I've had fifteen, twenty
20:37
years in a a job where I'm the boss.
20:41
Like, I I run this place. I know what I'm doing. And then
20:44
now you wanna get into coaching, and you really do have
20:48
an expertise, but you're new to this online platform world.
20:52
This is an easy way to do it is having that book.
20:56
And when working with me, because I have that in mind,
21:00
most people, when they look at a book, it's like, oh, I just wanna have
21:02
a book. And that's the end of the conversation. For me, I'm looking
21:06
at three things that we need to be able to answer before you
21:10
start your book. Who is your ideal client?
21:14
What result do you want them to get from the book? And what do you
21:17
wanna leverage the book to do? And often, we
21:20
really need to start with what do you wanna leverage the book to do? Because
21:23
if you want to leverage the book to turn into an online course
21:28
and generate money and speak on stages,
21:31
then we need to figure out who is your ideal
21:35
person in that course. So then that becomes the ideal client that you're
21:39
speaking to. Now if you know that they're gonna go into the course, we
21:42
need to have the result of the book be to get them to move
21:46
just enough to wanna get into that course, to give
21:50
them just a needle point move that says, yes. I
21:54
need more of her. I need more of this. It's the
21:57
introduction. It's the I see possibility. I
22:01
have hope. I'm enjoying what's next. So if we
22:05
have that in mind because different people have different goals. I've I've
22:08
helped people excel in incorporation and things like
22:12
that as well. But mostly I work with with coaches
22:16
who are either in the midst of growing their business and need
22:19
this credibility and stability, or they're just for starting
22:23
out and they need the credibility and stability. But when
22:27
you have those three things in mind, it's easy to come up with a
22:30
table of contents. And once you have the table of contents, you really just
22:34
go in and fill in the blank. I have to tell you that,
22:38
first of all, you you've broken a myth for me,
22:42
you know, which was I'm not the I'm not ready because I really thought it
22:46
was you know, you've been in business for a little bit, and you're telling me
22:49
that it's better to do the the beginning, which I understand.
22:53
You're also kinda reverse engineering the process. And one of the things that I say
22:57
to people all the time is, you know, you get
23:01
stuck on who my ideal client
23:04
is. Right? And
23:09
sometimes that's where people stay. It's like, you know, they keep
23:12
throwing spaghetti on the wall trying to figure out that thing. But if you know
23:16
what you're gonna use the book for, you know the kind of results that they're
23:19
gonna get, you're basically reverse engineering and, you
23:22
know, going back to who that right client is, which is what I teach in
23:26
my course. You know, start with the ones you've had that you've
23:30
enjoyed working with. What is it what is it that they
23:34
expected to get from you? What is it that they got that they didn't expect?
23:37
That's your unique power, what they didn't expect that delighted
23:41
them. You have really made me think about this in a totally different
23:45
way. I hope those of you who are listening to that will
23:49
will take that into mind, that a book is
23:52
not just something that goes on your shelf. It's really an inter a much
23:56
deeper introduction to you. Right? And
24:00
the I like the way that you've got the strategy that that's gonna help you,
24:03
you know, get on stages. That's gonna help you to build a course,
24:08
that kind of thing so that the system and stuff is there.
24:12
And with the foundation in place, then you can you you're free to be
24:16
yourself and really, you know, touch on the things that are
24:20
that are near and dear to you. Okay. So before we run out of
24:23
time, because you and I could probably go much deeper
24:27
into any one of those three steps that you laid out. So so
24:31
so the thing that I would say to people is the three questions that that
24:34
Kathy gave you, you need to ask about everything that you're doing in
24:38
marketing, marketing, not just the book, but everything. I mean, this is
24:42
this is one of those things that is an all
24:45
purpose set of three questions, I think.
24:49
Right. That's how And that's that's absolutely key because
24:53
when you can answer those and and I go into this, like, we have worksheets.
24:57
They get time with me. Like, I have to go into this with them because
25:00
they need to be clear on this. And once they are, you can answer
25:04
everything else. What story to share, how to share it, and
25:08
then being able to leverage the book because so many people will write the book
25:11
and go, oh, I wish I woulda. But if you know what you're gonna be
25:15
doing with it and we plan for that, it's like a beacon
25:19
for your ideal client to come to you. And it is
25:23
the thing that makes you stand out in the crowd as the expert, and
25:27
it's easy to then monetize as, of course,
25:31
based on your best selling book. And I think the
25:34
other thing is once you do the first one, the first one doesn't
25:38
doesn't necessarily have to be where you are. I think it's people may
25:42
have missed the part where you said it it only has to be what you're
25:45
doing for the next six months to a year. Yes. And so if
25:49
you if you you know? So that makes the second book so much easier, you
25:53
know, as you start I mean, we all change our focus in our business.
25:56
You know? We either we're niching down or we're doing something
26:00
else. So the first book doesn't have to be the book
26:04
that will last you your entire lifetime. I I often say we're moving at
26:08
a at a at a at a we're shooting at a moving target. And if
26:12
you wait until you get it perfect for when you first
26:16
started thinking about something Mhmm. And it takes you five years
26:19
to get it out, it is no longer perfect Mhmm. Because everything
26:23
else has changed. And so I I think that's that's one
26:27
of the things I think that paralyzes us and and keeps us from having
26:31
success. Do you know? I tell my students
26:34
better done than none. Yes. Yes. And they only have ninety
26:38
days. We get our books done in ninety days because every day that passes is
26:42
a day of lost revenue. Okay.
26:46
Alright. So here's here's the here's the here's the the question. When
26:49
was the last time you did something new for the first time?
26:58
I wish it was more exciting than this. I mean, it's pretty exciting to me,
27:02
but not as exciting as, like, skydiving or something. But last month,
27:06
I went to a, music bingo night at
27:09
a local pub, and it just sounded it sounded so
27:13
cheesy, but it ended up being a ton of fun. You get your
27:17
bingo cards and they play music, and then you have to find the
27:20
the song on on your bingo card before it changes. And it was just a
27:24
fun night out. So Fun is a good thing to have whenever
27:28
it happens. So Yes. You know, it just the
27:31
idea I think be doing new things keeps you fresh and keeps you
27:35
relevant Yeah. And interesting. So,
27:39
unfortunately, our time is up. And so I just I
27:43
wanna say to everybody who's here, make sure
27:47
that, please, that you subscribe and share this and
27:50
engage on social media. The reason I did this is
27:54
it was a way for me to kinda give back to community,
27:58
and to help you to have a community that you go go
28:02
to fuel your, you know, your quest for impact and
28:05
growth and have a chance to experience a lot of different experts,
28:09
that you might not normally come across. And so I hope you will
28:13
join me for the one small change on a regular basis as you go through
28:17
your entrepreneurial journey and see how the tiny shifts can
28:20
yield, you know, monumental transformations. And if you haven't listened
28:24
to the first episode, go back and see why I started it,
28:28
and I probably should listen to it again and see see how it's
28:32
changed. But but, I've
28:35
enjoyed having you here. Kathy, I've enjoyed so much talking to
28:39
you. You really made me think about things in a different way.
28:43
So what would be your last word? You said a wonderful quote before.
28:48
Do you have another one or give us that one again?
28:52
I have many quotes, but I would say someone is waiting on you.
28:57
Someone is waiting on your message. And in the
29:00
absence of water, people will drink the sand. So they're
29:04
going to find a solution, and it really should have been you.
29:08
So get your dang book done, stand out in the crowd,
29:12
and make real money with your book.
29:17
Those are words to live by. So that is wonderful.
29:21
This this has really got my wheels turning a little bit. So, guys,
29:25
this is the end of our episode for today. But remember,
29:28
change may seem simple, but it's not always easy. But if you were to do
29:32
a book with Kathy, it would be easy. It requires
29:36
some courage, some resilience, and a and a willingness to step out of
29:39
your comfort zone. So continue to join me for the one small
29:43
change as we keep embarking on our journey.
29:47
I hope your vision is getting bolder. I hope you're coming up with innovative
29:51
possibilities. And until the next time, stay curious.
29:54
Kathy, thank you so much.