Unmasking Greenwashing: How Companies Mislead And What Can You Do with John Pabon
In this episode of the We Need to Act podcast, we welcome John Pabon, greenwashing expert, author of The Great Greenwashing, consultant, and speaker. John unpacks how greenwashing evolved from fossil fuel misinformation into a sophisticated global system of climate deception involving corporations, governments, NGOs, and even billionaires. We discuss the difference between accidental and deliberate greenwashing, why responsibility has been shifted onto individuals, and why the real climate debate is “up vs. down” — not left vs. right.We also explore AI as a new amplifier of misinformation…
The skinny
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