Inside The Industry: Buying London Nightclub XOYO: Kirk Allen on Club Ownership, DJ Culture, TikTok Marketing & Building the UK Nightlife Scene
In this episode of Loud & Unfiltered, we sit down with nightlife entrepreneur Kirk Allen, the man behind the relaunch of legendary Shoreditch nightclub XOYO, to unpack the realities of running nightclubs, building club brands, and marketing nightlife in the modern era.
Kirk shares the full story behind purchasing XOYO, refurbishing the venue in just weeks, and documenting the entire process online — turning himself into an unlikely TikTok nightlife entrepreneur in the process.
From promoting student nights in Leeds to running international festivals and owning multiple venues, Kirk has built…
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