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Episode 282 - RTD Redux
In this RTD redux with Keli Rivers, David T. Smith, and Joe Barber, some of the topics we discuss include:
Emerging trends in the post-pandemic RTD (ready to drink) and RTS (ready to serve) cocktail space, including more bottled RTS SKUS, continued innovation by small producers, and marked improvements across the board in stability and flavor.
Thoughts on the very real limitations of launching an RTD, such as flavor drift, limited off-premise shelf space, and market saturation.
Increased adoption of RTDs by event venues and airlines, including a stunning demo of flight attendant choreography…
The skinny
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