First Touch ’26 - Switzerland

First Touch | World Soccer · Jan 2, 2026 · 11m

In the land of cheese, chocolate, and army knives, soccer is king—and Switzerland has deeper roots in the sport than most people realize. In this World Cup Capsule, David Gass breaks down the story of The Nati: a founding FIFA member, a crossroads in football’s spread across Europe, and the quiet host nation that’s literally home to FIFA’s headquarters. We trace Switzerland’s early flashes of tournament success, their revival under Roy Hodgson in the 1990s, and the modern era defined by steady qualification and consistent knockout-round appearances—without ever producing a single “signature”…