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Inside the Playbook: Edgar Cutino on The Secret Strategy Behind Fridayy’s Rise
How did Fridayy go from sending Instagram DMs to landing on DJ Khaled's "GOD DID" alongside Jay-Z?
In this clip from The Manager's Playbook, Mauricio Ruiz sits down with Fridayy's manager, Edgar Cutino, to unpack the story behind one of music's biggest breakout moments.
Edgar shares how he discovered Fridayy on Instagram, secured an early publishing deal, and helped turn his vocal samples into a movement with Timbaland before landing the career-changing feature on "GOD DID."
We get into the negotiations behind Fridayy's feature credit, his eventual signing to Def Jam, Grammy nominations, and…
The skinny
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