311. Scott Marcaccio, Co-founder & CEO of Myo
Today, I'm joined by Scott Marcaccio, co-founder & CEO of Myo.
With 23 locations and counting, Myo is bringing next-gen physical therapy to the masses — helping people futureproof their bodies with preventative care.
In this episode, we discuss scaling and normalizing premium PT.
We also cover:
The 10-year rollercoaster to finding product-market fit
Building employer brand and culture to retain 270+ clinicians
Shifting from an athlete-focused niche to mainstream premium positioning
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The skinny
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