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Inside the Playbook: Charlie Rocket on How Music Managers Create Momentum for Their Artists
In this clip from The Manager’s Playbook, Charlie Rocket breaks down his “Blitzkrieg” approach to music marketing; a focused 30-day sprint built around urgency, consistency, and strategic execution.
Instead of glorifying burnout or everyday hustle culture, Charlie explains why artists, managers, and music executives often get better results from short, high-intensity bursts of artist promotion, fan-building, local market strategy, content creation, and release momentum.
He walks through how to build a 30-day promo campaign, from radio stops, DJ outreach, city runs, local collaborations…
The skinny
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