Giuseppe Lavazza, CEO of Lavazza: Coffee is a big responsibility
Coffee is a big responsibility
Julia Caesar speaks to Giuseppe Lavazza, chairman of coffee giant Lavazza, about the multiple challenges facing the industry today. Many people around the world say they can’t function without their morning cup of coffee. In fact, global coffee consumption has been steadily rising with around two billion cups of coffee consumed every day. This growth is driven by rising demand in emerging markets like China and India, as well as the popularity of specialty and cold coffee beverages.
However, the industry itself is facing major challenges, including an increase…
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