What Stories Are Your Brands Telling? ft. a Neuromarketing Professor (Dr. Matt Johnson)

Linen Suit & Plastic Tie · Mar 23, 2023 · 45m · transcript

How does storytelling affect the essence of products and brands? What does neuroscience have to do with Marketing? This week, we chat with Dr. Matt Johnson, a marketing professor, a neuroscientist, and author of Branding that Means Business: Building Enduring Bonds between Brands, Consumers & Markets. With a PhD in Cognitive Psychology and Neuroscience from Princeton University, Matt's journey is full of interesting intersections: academia x corporate, the U.S. x China, and psychology x neuroscience x marketing.