Latest / 70 80 / SETTANTAxOTTANTA: Anni 50-60. La pubblicità dell’abbronzante Coppertone desta scandalo

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SETTANTAxOTTANTA: Anni 50-60. La pubblicità dell’abbronzante Coppertone desta scandalo · 70 80

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  Banners, business cards, venues, and more. We
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  make sure your small business stands out and
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  the one -stop Prince That Pops store. Most locations
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  and hours of operation may vary. See center for
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  details. The UPS store. Be unstoppable. Come
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  into your local store today and get your print
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  on. Welcome to 70x80, the section of 7080 .it
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  that deepens the topics discussed on the portal.
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  I'm with the journalist Enzo Mauri, who introduces
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  today's topic. When he came back home in Florida,
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  Benjamin Greene, realizing that the fashion of
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  tanning was coming to a standstill, decided to
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  perfect his recipe by creating the Coppertone
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  solar oil. It seems that Benjamin Greene had
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  refined the first formula of the Coppertone on
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  the stove of his kitchen to then experiment it
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  on the face of the wife. The slogan of the first
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  advertising campaign was a whole program, Don't
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  be a pale face was the claim referring to the
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  pale face of those who would not have used the
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  Coppertone. The logo chosen as the profile of
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  the brand was that of a red -haired Indian, an
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  irreverent perspective that irritates the American
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  tribes a little, who threatened to dispell the
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  war axe. At this point, the new owner of the
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  Coppertone decided to change the logo while maintaining
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  the same claim. Joyce Ballantyne, on the other
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  hand, deserved to have made the Coppertone logo,
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  which would have become famous all over the world.
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  Experienced in faking pin -ups, Joyce Ballantyne
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  put on that I don't know what sexy for the iconic
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  advertising image of the Coppertone. To do it,
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  Ballantyne was inspired by her three -year -old
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  daughter, the final drawing of the girl who is
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  dragged by a dog and shows the sign of the costume
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  on the skin was made in 1956. The popularity
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  of the Coppertone advertising won the United
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  States and for decades advertising posters were
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  exhibited in many big cities and on the main
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  highways. Many of them contained images in motion
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  in which the Cocker Spaniel pulled the costume
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  of the Coppertone girl. Although most of it has
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  stopped working or has been removed, there is
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  still a poster that represents the story and
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  the original charm of the Coppertone brand. On
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  Biscayne Boulevard in Miami, an old advertising
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  poster of the bronzante, restored and is still
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  there for the joy of visitors. Put on Coppertone,
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  bronze Coppertone and protect yourself. In the
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  80s, the image of the half -naked girl became
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  very popular and there was even talk of pedophilia,
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  so much so that a t -shirt was added at the end.
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  Thanks to Enzo Mauri for the theme today, appointment
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