Latest / Success Story with Scott Clary / Jim Kwik - Memory & Focus Expert | The Brain Hack That Will Transform Your Life in 30 Days

Transcript

Jim Kwik - Memory & Focus Expert | The Brain Hack That Will Transform Your Life in 30 Days · Success Story with Scott Clary

• 0:00
  My inspiration was my desperation.
• 0:02
  I would have my greens every day when I was five and six.
• 0:04
  I just thought it was normal.
• 0:05
  As we're going on this path,
• 0:07
  our struggles can become strengths.
• 0:09
  What if being called the boy with the broken brain
• 0:11
  was exactly what it took to unlock the world's smartest minds?
• 0:14
  Jim Quick turned a childhood brain injury
• 0:16
  and the struggles that followed
• 0:18
  into a mission to help millions upgrade
• 0:20
  how they learn, think, and live.
• 0:22
  We live in a culture where they say
• 0:23
  sitting is a new smoking.
• 0:25
  They were buying screens all day.
• 0:26
  We have to move our bodies
• 0:28
  in order to be able to fit and healthy,
• 0:30
  but also for your brain.
• 0:31
  Your brain is only 2% of your body mass,
• 0:33
  but it requires 20% of nutrients.
• 0:35
  And our community upwards of 70%
• 0:38
  have or have had sleep issues.
• 0:40
  Best ways of getting consistent,
• 0:42
  good sleep over time is sticking to a schedule.
• 0:45
  As the founder of Quick Learning,
• 0:46
  a top-rated podcast host and author
• 0:48
  of the best-selling book, Limitless,
• 0:50
  Jim has coached everyone from students at Harvard
• 0:52
  to execs at Google, Nike, and Virgin.
• 0:55
  Don't touch your phone the first 30 minutes a day
• 0:57
  in last 30 minutes a day.
• 0:58
  If you're on your devices at night,
• 1:00
  the blue light from your device on the screen
• 1:02
  pours your mind in it thinking it's still daylight.
• 1:04
  But behind the techniques and hacks is a deeper message.
• 1:06
  Your brain isn't broken.
• 1:08
  It's just waiting to be trained.
• 1:09
  In this episode, we explore how Jim rewired his own story
• 1:12
  and how you can too.
• 1:13
  Imagine you're taking your final breaths.
• 1:16
  At that moment, none of other people's opinions
• 1:19
  are going to matter.
• 1:20
  What's going to really matter in that moment?
• 1:22
  Things like how you laughed, how you learned,
• 1:24
  how you lived.
• 1:24
  Know yourself, trust yourself,
• 1:26
  be yourself.
• 1:30
  Welcome to success story.
• 1:32
  I'm your host, Scott Clary.
• 1:33
  The success story podcast is part of the HubSpot podcast network.
• 1:37
  Now HubSpot doesn't just have great podcasts.
• 1:39
  They also have great tools for entrepreneurs.
• 1:42
  Let me tell you a story.
• 1:43
  I'm sure you've all heard of the Angel City football club.
• 1:46
  Well, you don't just become the world's most valuable
• 1:49
  women sports franchise by accident.
• 1:51
  Angel City football club did it.
• 1:52
  The little help from HubSpot.
• 1:54
  When they started,
• 1:55
  data was housed across multiple systems.
• 1:57
  In HubSpot,
• 1:58
  unified their website,
• 2:00
  their email marketing,
• 2:01
  and fan experience in one platform.
• 2:03
  This allowed their small team of three
• 2:05
  to build an entire website in just three days.
• 2:08
  The result were nearly 350 new fan signups a week
• 2:12
  and a 300% database growth in just two years.
• 2:15
  Sure, you can be a great team in the arena.
• 2:18
  But if you truly want to build a legacy,
• 2:21
  a franchise and a dynasty,
• 2:23
  you have to build a community outside of the arena
• 2:25
  and HubSpot helped Angel City football club do just that.
• 2:29
  If you want to learn about how HubSpot can help your business,
• 2:32
  visit HubSpot.com.
• 2:34
  There's some other great case studies
• 2:35
  and you'll learn how HubSpot can help your business grow better.
• 2:38
  And one quick ask.
• 2:39
  Before we dive into today's episode,
• 2:41
  I need your help with something important.
• 2:43
  I've just launched a quick survey to better understand
• 2:47
  what you guys want from the show.
• 2:48
  And your feedback is going to directly shape
• 2:51
  our upcoming content.
• 2:52
  It's only going to take a few minutes of your time
• 2:54
  and I made it super easy to find.
• 2:56
  Just head over to scottdclary.com slash survey.
• 3:00
  And as a thank you for helping me out,
• 3:02
  I'm giving away a free gift card
• 3:03
  to one lucky responded chosen at random.
• 3:06
  Once we hit 100 responses.
• 3:09
  So not only will your feedback help make this show even better,
• 3:11
  you might score something cool just for sharing your thought.
• 3:14
  I really appreciate your help with this one.
• 3:21
  Jim, I'm excited you're on.
• 3:27
  It's going to be a lot of fun.
• 3:29
  You went from being labeled the boy with the broken brain
• 3:34
  to becoming one of the world's leading brain coaches.
• 3:36
  So talk to me about what that means for you,
• 3:40
  what that journey means for you about human potential.
• 3:43
  You know, I appreciate this cod.
• 3:45
  But so my inspiration was my my desperation.
• 3:51
  When people see me at stages,
• 3:53
  you know, I speak every single week.
• 3:55
  I travel to muppers of 70 plus countries,
• 3:58
  teaching people how to have the best brain possible,
• 4:00
  how to learn faster speed read, improve their memory.
• 4:03
  If there's time, I'll do this demonstration
• 4:04
  where we'll pass around a microphone in an audience
• 4:06
  and we'll have like 50, 60, 70 people introduce themselves
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  and memorize all their names,
• 4:12
  which is a very useful skill in business for sure.
• 4:17
  I think it's number one business etiquette skill there is
• 4:19
  or networking skill.
• 4:21
  But afterwards, I always tell people,
• 4:22
  I don't do this impressed you.
• 4:23
  I do this to express to you what's possible
• 4:25
  because the truth is every single one of you
• 4:28
  watching listening this, you could do that too.
• 4:30
  And so much more, we just weren't taught,
• 4:33
  you know, if anything, we're taught a lie
• 4:35
  that somehow our memory or potential is fixed
• 4:38
  like our shoe size.
• 4:40
  And the reason I know it's possible is
• 4:42
  because I grew up with some severe learning difficulties.
• 4:46
  Probably more than most people
• 4:48
  is watching this listening right now.
• 4:51
  When I was five years old, I had an unfortunate accident
• 4:53
  where some people would say a fortunate accident.
• 4:56
  In kindergarten class, I fell and hit my head on a window pane
• 5:01
  and then we ricocheted into a radiator.
• 5:03
  I was rushed to the hospital, covered in blood
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  and it was just a good snucked out.
• 5:08
  And we were really showed up as in school,
• 5:10
  poor focus, poor memory.
• 5:12
  It took me over three years just to learn how to read
• 5:15
  like the other kids.
• 5:16
  So I dealt with a lot of self-confidence issues,
• 5:18
  a lot of self-esteem issues, a lot of self-worth issues,
• 5:22
  a lot of doubt.
• 5:24
  I would have migraines every day when I was five and six.
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  I just thought it was normal.
• 5:28
  When I was seven, I lost my super heroes,
• 5:31
  my grandmother to Alzheimer's.
• 5:34
  And that was really kind of hard.
• 5:36
  But it kind of put me out of path, right?
• 5:38
  When I was nine years old, I was slowing down a class
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  and I was being teased really bad that day.
• 5:43
  Because I just didn't understand the lessons
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  and teacher would have to repeat herself
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  and then being teased because I was so slow
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  and my last name is quick.
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  And the teacher came from my defense.
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  She pointed to me from the whole class
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  and said, leave that kid alone.
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  That's the boy with a broken brain.
• 6:00
  And, you know, in that moment,
• 6:02
  it really changed things.
• 6:04
  Because I didn't realize how it was broken.
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  And adults have to be careful.
• 6:08
  They're external words.
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  Because they often become a child's internal words.
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  So every single time I didn't do well in school,
• 6:13
  which was every day.
• 6:14
  Every time I was in pick for sports,
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  which was every day,
• 6:17
  I would always say, oh, because I have the broken brain.
• 6:19
  And, you know, I talk about the power of the mind
• 6:22
  and the beliefs that we have.
• 6:24
  You know, whether someone wants to start a business
• 6:26
  or they want to, you know, get super healthy.
• 6:29
  I want to learn how to read three times faster,
• 6:31
  learn languages, whatever.
• 6:32
  You know, we always have to be conscious of our inner dialogue.
• 6:35
  You know, at these same events,
• 6:37
  people come to me and say,
• 6:38
  I'm so glad you're here.
• 6:40
  And they'll pull me aside very quietly.
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  I know your memory coach.
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  You know, I'm just not that smart.
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  I have a horrible memory.
• 6:46
  And I always say the same thing.
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  I always say, stop.
• 6:48
  If you fight for your limitations,
• 6:50
  you get to keep them.
• 6:51
  Be fight for your limits there.
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  They're yours, right?
• 6:54
  Your brains are just incredible.
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  Super computer,
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  our beliefs are self-talk,
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  our program will run.
• 6:59
  So you tell yourself all the time,
• 7:00
  like I'm not good at remembering people's names.
• 7:03
  You won't remember the name and the expression you meet
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  because you program your computer not to.
• 7:08
  And so, you know,
• 7:09
  the nature of my work,
• 7:10
  I struggled all through school.
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  My feet big fear in school
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  of not learning the public speaking,
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  because I never wanted to be,
• 7:19
  you know, called on in class,
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  because I never knew the answer.
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  You know, I was that slow kid.
• 7:25
  Which is ironic, right?
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  Because my two biggest challenges
• 7:28
  were learning and public speaking,
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  growing up.
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  And life has a sense of humor,
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  because all I do is public speak
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  on this thing called learning.
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  But just a reminder to anyone on this,
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  you know, on this path.
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  And I think we're all of us collectively
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  on this path to realize
• 7:44
  and reveal our fullest potential,
• 7:46
  right?
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  And, you know, as we're going on this path,
• 7:49
  which challenges come change.
• 7:51
  That our struggles can become strengths, right?
• 7:54
  And so, at the age of 18,
• 7:56
  I met a mentor that introduced me to
• 7:59
  a certain work and research
• 8:01
  around the power of the mind.
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  And I started studying that
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  like voraciously.
• 8:06
  And I, once I learned how to read
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  and remember and all the things
• 8:11
  that aren't taught in school,
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  I started to tutor.
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  And one of my very first students
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  get this, she was a college freshman.
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  She read 30 books in 30 days.
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  I mean, that, I mean,
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  just think about that Scott
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  going online buying 30 books
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  and then reading a book a day, right?
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  Not skimmers can, but really read it.
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  And I wanted to find out not how,
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  I wanted, because I taught her how.
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  I wanted to know why.
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  I'm always interested in what motivates people.
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  And I found out her mother was dying
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  of terminal cancer.
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  And the books she was reading were books
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  to save her mom's life.
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  And I wish her love prayers.
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  And six months goes by and every hear from her
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  and then I get a call one day.
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  And this is young lady and she's crying,
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  crying on the other line profusely.
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  And when she stops,
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  I find out their tears of joy
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  that her mother not only survived
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  but is really getting better.
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  The doctors, it's like a mystery.
• 9:01
  They don't know how or why.
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  They were calling it a miracle.
• 9:04
  But her mother chewed it 100%
• 9:06
  to the creative bike she got from her daughter
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  who had learned it from all these books.
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  And in that moment,
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  I realized two things that if knowledge is power,
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  then learning is our super power.
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  And it's a power we all have.
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  And the other thing I learned was my mission in life.
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  So I'm going to be 52.
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  I've been doing this for 33 years.
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  Every single day of my life,
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  it's our mission to build better, brighter brains.
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  No, no brain left behind.
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  I was going to ask what your inflection point was
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  that prompted you,
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  but it was really just you trying to fix yourself.
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  And that's what led you down that road.
• 9:44
  Yeah, I think the life we live
• 9:46
  or the lessons we teach.
• 9:49
  Sometimes we teach the things
• 9:50
  that we need to learn the most.
• 9:52
  But yeah, I would say yes,
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  that my path, my inspiration,
• 9:56
  again, was my desperation.
• 9:58
  I turn my mess and turn it into my message.
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  And now we train,
• 10:04
  we serve half of the Fortune 500 companies
• 10:06
  doing their mental fitness,
• 10:08
  speed reading, memory training,
• 10:09
  Facebook, Nike, Google, SpaceX,
• 10:11
  Virgin Galactic,
• 10:13
  BMW.
• 10:15
  We have a podcast
• 10:17
  and we have the largest online academy
• 10:19
  of accelerated learning in the world.
• 10:20
  Students in every single country
• 10:21
  and we're just proud of helping people
• 10:25
  like showing them that they can be geniuses.
• 10:29
  Schooled, but those taught us what to learn.
• 10:31
  You think about classes you took in school,
• 10:33
  like math, history, science,
• 10:35
  but there are no classes on what?
• 10:36
  Like these are classes on what to learn,
• 10:37
  but not how to learn.
• 10:39
  How awesome would have been to have classes on flow states
• 10:42
  or classes on focus or concentration
• 10:45
  or memory, right?
• 10:48
  I think memory is an incredible multiplier
• 10:50
  for entrepreneurs because on the other side,
• 10:53
  two of the most costly words for entrepreneurs
• 10:56
  or someone looking to start a business,
• 10:57
  I forgot.
• 10:59
  I mean, just think about the consequences
• 11:00
  of saying I forgot to do it.
• 11:01
  I forgot to bring it.
• 11:02
  I forgot what I was going to say.
• 11:04
  I forgot that conversation.
• 11:05
  You know, I forgot the go to that meeting.
• 11:07
  I forgot what I just read.
• 11:08
  I forgot that person's name.
• 11:10
  You know, we lose time.
• 11:11
  We make mistakes.
• 11:12
  We lose trust.
• 11:13
  And we could hurt a relationship.
• 11:15
  And on the other side,
• 11:16
  memory will make you all money.
• 11:18
  It's the ultimate magnifier.
• 11:20
  It's a forced multiplier,
• 11:21
  like they call it in the military.
• 11:24
  When you take the same amount input,
• 11:25
  get multiple outputs or rewards.
• 11:28
  When you can easily remember
• 11:29
  as an entrepreneur client information
• 11:31
  or remember product information,
• 11:33
  you could give a sales speech
• 11:35
  or make sales videos without teleprompter
• 11:38
  or give a public presentation
• 11:41
  without notes or remember names and faces.
• 11:44
  It just puts you at a total level,
• 11:46
  totally different level
• 11:47
  because we live in a knowledge economy
• 11:49
  where knowledge is not only power,
• 11:50
  it's profit and the faster you learn,
• 11:52
  the faster you earn.
• 11:55
  But we are.
• 11:55
  So that's an interesting point
• 11:56
  because we are in a knowledge economy.
• 11:59
  Yet I find that people
• 12:03
  signal that they're smart
• 12:04
  by trying to consume as much as possible.
• 12:07
  But I don't feel like we're in a retention
• 12:10
  of knowledge economy.
• 12:11
  We just try and read as many books as possible
• 12:13
  and listen to as many podcasts
• 12:15
  and watch as many YouTube videos
• 12:17
  because the X factor in consuming
• 12:19
  is understanding it,
• 12:21
  comprehending it, applying it.
• 12:24
  And I love that.
• 12:26
  That's the way that you're attitude towards it
• 12:30
  because I feel like it is a myth
• 12:32
  that knowledge by itself is power
• 12:33
  and has the potential to be a lot of power.
• 12:37
  It only comes power when we utilize it.
• 12:38
  I mean, the truth is, as a coach,
• 12:40
  I have to call people on their BS.
• 12:42
  You know, their belief systems.
• 12:45
  And I feel like the truth is all the podcasts,
• 12:48
  all the books, all the conferences.
• 12:52
  None of it works unless we work.
• 12:54
  Right?
• 12:54
  I mean, but how many people go out there
• 12:56
  and buy books, and they only read it even,
• 12:59
  you know, much as applied.
• 13:00
  And it sits on their shelf unread
• 13:02
  and it becomes shelf help,
• 13:03
  but not real stuff.
• 13:04
  Because all they did is they posted it
• 13:05
  on their Instagram story
• 13:06
  when they were on the way back home from Barnes and Noble.
• 13:09
  Exactly.
• 13:09
  And I would love it if people practice
• 13:11
  what they post, you know.
• 13:13
  And that, for me, the big part of success
• 13:15
  is that alignment, you know.
• 13:17
  And even if you have people in your lives
• 13:19
  that don't believe in you,
• 13:20
  as you mean you say,
• 13:22
  you're going to start this new venture
• 13:24
  or whatever, you know,
• 13:26
  I feel like we can't change people,
• 13:28
  but we can inspire them.
• 13:30
  We can be an example for them.
• 13:32
  But yeah, I believe I've a general rule
• 13:34
  for every hour I spend learning something.
• 13:36
  I schedule an hour
• 13:38
  putting it into interaction,
• 13:41
  applying it.
• 13:42
  So I feel like that's such an important thing, you know,
• 13:45
  because I feel like we can't,
• 13:46
  we don't know unless we could do it.
• 13:49
  I agree.
• 13:49
  I mean, talk to me about what you discovered
• 13:53
  about yourself,
• 13:54
  about human potential,
• 13:56
  about the human brain,
• 13:57
  about memory, about focus,
• 13:59
  when you first started on that journey.
• 14:02
  So when I was 18 years old,
• 14:05
  I, you know,
• 14:06
  so I did badly all through school up to that age.
• 14:08
  And I was lucky enough to get into a local,
• 14:13
  a local college.
• 14:15
  And I thought freshman meant you can make a fresh start.
• 14:18
  So I took all these classes,
• 14:19
  and I was like, I'm going to show the world
• 14:21
  and make my parents proud,
• 14:23
  show myself that I could do this.
• 14:26
  And I did worse.
• 14:27
  So I was ready to quit,
• 14:29
  because my parents immigrated to the States,
• 14:32
  and you know, they had many jobs.
• 14:33
  We live in the back of a laundry mat
• 14:35
  that my mom worked at.
• 14:36
  We didn't have the money for me to be in school.
• 14:38
  And if I wasn't going to be able to pass,
• 14:40
  there was no reason for me to be there.
• 14:42
  But I didn't know how to tell my parents,
• 14:45
  because, you know, I'm the oldest of three kids,
• 14:47
  and I want to be a good role model,
• 14:48
  a lot of pressure, right?
• 14:49
  So I had all those angst,
• 14:50
  and a friend was like,
• 14:53
  hey, just wait a few days.
• 14:56
  I'm visiting my family this weekend.
• 14:58
  Why don't you come with me to get some perspective,
• 15:00
  and just, you know,
• 15:01
  and I think it's important
• 15:03
  when you're facing a dilemma
• 15:04
  or a big decision to get perspective.
• 15:06
  You change the place
• 15:07
  where the people you're spending time
• 15:08
  went to get a different point of view, right?
• 15:10
  So I go, and the family's pretty well off.
• 15:13
  A lot different than, you know, I lived.
• 15:15
  It was in this beautiful home on the water,
• 15:17
  and the father walks me around the property,
• 15:20
  and before dinner,
• 15:21
  and asked me a very simple question,
• 15:23
  which was the worst question you could ask me.
• 15:25
  He says, Jim, how's school?
• 15:27
  And I was just like,
• 15:28
  I just start bawling
• 15:30
  in front of this complete stranger.
• 15:31
  And I'm very, you know,
• 15:32
  introverted, very shy,
• 15:33
  but I just like break down
• 15:35
  and tell my whole story,
• 15:36
  broken brain,
• 15:37
  can't make it cut it in school.
• 15:39
  Don't know how to tell my parents, whatever.
• 15:41
  And he's like, Jim,
• 15:44
  why are you in school?
• 15:46
  And honestly, I didn't have an answer.
• 15:48
  Nobody's ever asked me that question.
• 15:50
  I just thought, you know,
• 15:50
  you go to school, get good grades,
• 15:52
  get a grad school,
• 15:53
  whatever, get a good job,
• 15:54
  whatever, right?
• 15:56
  But I never know.
• 15:56
  And because somebody asked me a new question,
• 15:58
  I had to come up in the answer,
• 15:59
  and I would put that,
• 16:01
  I would posit that out to your audience
• 16:03
  that you ask a new question,
• 16:05
  you could change your,
• 16:06
  in your reticular activators,
• 16:08
  starts focusing on spotlight
• 16:10
  on different answers, right?
• 16:11
  So I go to answer him,
• 16:12
  and he puts his hand out,
• 16:13
  and he reaches into his back pocket,
• 16:15
  takes out journal,
• 16:15
  rips out a couple of blank sheets of paper,
• 16:18
  hands it to me,
• 16:18
  and he makes me write it down.
• 16:20
  And after I don't know how long
• 16:22
  I have like a bucket list
• 16:23
  of everything I want to be,
• 16:24
  do have,
• 16:25
  contribute in the world, right?
• 16:27
  And I start folding the sheets up
• 16:29
  to put in my pocket,
• 16:31
  he reaches out and grabs those sheets,
• 16:33
  and he starts reading my dreams.
• 16:36
  And I'm never sharing any of this with anybody, right?
• 16:39
  And I didn't even know a lot of this,
• 16:40
  you know, even minutes ago.
• 16:43
  So I'm very insecure,
• 16:44
  and I am,
• 16:45
  and he looks up to me,
• 16:46
  and this is the lesson, right?
• 16:48
  In terms of where I,
• 16:48
  what I focused on,
• 16:49
  in terms of reading,
• 16:51
  he says,
• 16:51
  you're this close,
• 16:52
  Jim, you're this close to everything on that list,
• 16:54
  and he sprints his index fingers
• 16:55
  like a foot apart,
• 16:56
  and I'm thinking,
• 16:56
  no way,
• 16:57
  give me 10 lifetimes,
• 16:58
  I'm not going to crack that list.
• 16:59
  And he, very,
• 17:00
  and wise man,
• 17:01
  he takes his index fingers,
• 17:02
  and he puts them to the side of my head,
• 17:04
  you know,
• 17:05
  in between my head,
• 17:06
  meaning, you know,
• 17:06
  I'm the sides,
• 17:07
  meaning what's in between
• 17:08
  my brain is like the key
• 17:09
  that's going to unlock these dreams.
• 17:12
  And he takes me into a room of his home
• 17:14
  that I've never been in before.
• 17:15
  It's wall-to-wall,
• 17:17
  ceiling the floor,
• 17:17
  covered in books,
• 17:18
  like I've never been in a library
• 17:19
  in somebody's home, right?
• 17:21
  And remember,
• 17:22
  I'm a horrible reader,
• 17:23
  I've never read a book,
• 17:25
  you know, ever,
• 17:26
  and so it's like being in a room full of snakes,
• 17:29
  but it makes it worse.
• 17:30
  He starts going in the shells
• 17:31
  and pulling snakes off the shelves
• 17:32
  and handing them to me.
• 17:34
  And I'm looking at these titles
• 17:36
  of these books,
• 17:37
  and they're these biographies
• 17:38
  of some incredible men and women in history,
• 17:42
  and some very early personal growth books
• 17:45
  like that you've read, right?
• 17:46
  Dale Carnegie,
• 17:47
  How to Win Friends Influence People,
• 17:49
  Thinking Grow Away,
• 17:50
  Rich, Riding Pulling Hill,
• 17:52
  like all the classics.
• 17:54
  And he says, Jim,
• 17:55
  you know, you have to read to succeed.
• 17:56
  I want you to read one book,
• 17:57
  you know, every single week.
• 17:59
  And I automatically go to my limitations.
• 18:01
  I'm like, have you not heard anything I've just said?
• 18:03
  Like, I'm really bad reader.
• 18:05
  I have all this schoolwork.
• 18:06
  When I said schoolwork,
• 18:07
  he looked right at me and he said,
• 18:08
  Jim, don't let school get in the way
• 18:10
  of your education.
• 18:12
  And this was over 30 years ago.
• 18:13
  I didn't realize it was a Mark Twain quote, right?
• 18:15
  But I was like,
• 18:16
  yeah, that's very true,
• 18:17
  but I can't commit to doing this.
• 18:19
  And he's a very smart man,
• 18:20
  and I hope this is relevant to everybody.
• 18:22
  He reaches into his pocket
• 18:23
  and he takes out my dreamless.
• 18:25
  And he starts reading line by line,
• 18:28
  all of the things,
• 18:29
  my goals,
• 18:30
  my fantasies,
• 18:31
  the things I imagine
• 18:32
  and hope for the most in life out loud.
• 18:35
  And I don't know,
• 18:36
  imagine being an 18-year-old,
• 18:38
  very insecure kid,
• 18:39
  and there's someone obviously very successful.
• 18:40
  And you hear your dreams,
• 18:42
  and he'd be horrifying.
• 18:43
  It would be, yeah.
• 18:44
  And I was just like,
• 18:45
  but a lot of things, honestly,
• 18:47
  on that list,
• 18:48
  were things I wanted to do for my parents,
• 18:51
  that they can never afford,
• 18:52
  or even if they had the money,
• 18:54
  they would never do for themselves,
• 18:56
  because they've always had sacrifice, right?
• 18:58
  And with that motivation,
• 19:01
  or that leverage,
• 19:02
  I agreed to read one book a week.
• 19:03
  So that's when I go back to school,
• 19:06
  and I couldn't get,
• 19:06
  I'm not saying my desk,
• 19:08
  pilot books from midterms,
• 19:09
  pilot books,
• 19:09
  I promised to read,
• 19:10
  I really couldn't get through,
• 19:11
  Palais.
• 19:12
  So what do I do?
• 19:13
  I don't eat,
• 19:14
  I don't sleep,
• 19:14
  I don't exercise,
• 19:15
  I don't socialize,
• 19:16
  I just live in the library all the time.
• 19:19
  And after weeks of doing that,
• 19:20
  I end up passing out
• 19:22
  at 2 a.m.
• 19:22
  in the library,
• 19:23
  fall down a flight of stairs,
• 19:24
  out of sheer exhaustion,
• 19:26
  I hit my head again,
• 19:27
  and I woke up in the hospital,
• 19:29
  two days later.
• 19:30
  And at this point, I was down,
• 19:31
  I lost all its weight,
• 19:32
  I was down to 117 pounds,
• 19:34
  I soaked up to these IVs,
• 19:35
  and I thought I'd die,
• 19:37
  and it was the darkest time in my life.
• 19:40
  And then when I,
• 19:41
  I thought there had to be a better way,
• 19:42
  and when I'd had that,
• 19:43
  I swear,
• 19:44
  the nurse came in with a mug of tea,
• 19:46
  and had a picture of Albert Einstein,
• 19:48
  on a pretty smart guy,
• 19:49
  and I had a quote
• 19:50
  that said the same level of thinking
• 19:52
  that's created a problem
• 19:54
  won't solve your problem.
• 19:56
  And it made me think,
• 19:57
  like, what's my problem?
• 19:58
  Well, I have a broken brain,
• 19:59
  I'm a very slow learner,
• 20:00
  so I was like,
• 20:01
  how do I think differently about it?
• 20:02
  Well, maybe I could fix my brain,
• 20:03
  maybe I could learn how to learn faster,
• 20:06
  right?
• 20:06
  And then so,
• 20:08
  to answer your question,
• 20:10
  just this,
• 20:10
  because it's hard to have foreground
• 20:11
  without background and context,
• 20:14
  you know, I studied those pile of books,
• 20:17
  you know, I was reading those books about Einstein,
• 20:20
  and about Leonardo da Vinci,
• 20:22
  and Nellie's amazing thinkers,
• 20:25
  and then I started studying the art of learning,
• 20:28
  like, you know, about like,
• 20:29
  what did people do before
• 20:31
  there were computers?
• 20:32
  How do they remember things in ancient times?
• 20:35
  Like, thousands of years ago,
• 20:37
  and I started studying brain science,
• 20:39
  supply towards learning,
• 20:41
  and adult learning theory,
• 20:42
  and multiple intelligence theory.
• 20:44
  I got introduced to speed reading,
• 20:45
  not just skimmy or scanning,
• 20:46
  but really understanding,
• 20:48
  and retaining what you read.
• 20:50
  And that was my focus,
• 20:52
  and then my grades just shot up,
• 20:54
  and then I couldn't help other people,
• 20:57
  and this young lady was one of those people
• 20:58
  that read 30 books in 30 days,
• 21:00
  and helped her mom, you know,
• 21:02
  not only survive,
• 21:03
  but really thrive,
• 21:05
  you know, with her per situation.
• 21:07
  Lingoda is a partner of success story.
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• 25:03
  When you look at where people struggle
• 25:08
  with focus, concentration, memory, speed reading,
• 25:12
  is there one universal part of the brain
• 25:16
  that's responsible for all of these different
• 25:18
  memory problems or concerns?
• 25:20
  When I'm speaking to you,
• 25:22
  if I forget a word,
• 25:23
  is that the same part of my brain
• 25:26
  that doesn't allow me to retain information
• 25:29
  as much when I'm reading it for the first time
• 25:31
  or is there multiple levers that you're tapping into?
• 25:34
  So it's definitely a whole brain process.
• 25:38
  And we're learning more about the brain.
• 25:40
  I mean, we discovered more about the brain
• 25:41
  in the past 20 years
• 25:43
  than the previous 2000 years combined.
• 25:46
  And one of the things we've learned
• 25:47
  is we're grossly underestimating
• 25:49
  our own capabilities.
• 25:51
  Your brain is the most amazing
• 25:54
  wealth-building device that we have.
• 25:56
  Everybody who's listening to this,
• 25:57
  nobody's paid for their,
• 25:59
  like what's thousands of years ago,
• 26:00
  their brute strength,
• 26:01
  it's your brain strength.
• 26:02
  It's not your muscle power,
• 26:03
  it's your mind power,
• 26:04
  and the faster you learn, the faster you earn.
• 26:07
  But knowing about the brain,
• 26:08
  the 86 billion neurons,
• 26:11
  with the 10,000 each have upwards of 10,000 synaptic connections,
• 26:15
  there are more connections
• 26:16
  that are stars in the known universe.
• 26:18
  And we wonder why we forget the keys
• 26:21
  or something we just read
• 26:22
  or something we can't focus on a Zoom meeting
• 26:25
  or whatever it is.
• 26:28
  I mean, there are different parts of the brain.
• 26:29
  There's a triune brain.
• 26:30
  So the brain's broken into three different parts.
• 26:32
  It's a reptilian brain.
• 26:34
  And if you're watching some video,
• 26:35
  I'm making a fist.
• 26:36
  So if you make a fist,
• 26:37
  your wrist is the reptilian brain.
• 26:41
  And this is more of the primal brain
• 26:43
  that controls your core body temperature,
• 26:46
  your breathing,
• 26:46
  things you don't have to think about, right?
• 26:49
  Your fist is your middle brain.
• 26:52
  And this middle brain is things there for learning.
• 26:57
  You have something in your middle brain,
• 26:58
  called your hippocampus,
• 27:00
  which looks like a horseshoe.
• 27:02
  Or a seahorse.
• 27:03
  And the function is memory, right?
• 27:06
  So we know a lot of memory happens there.
• 27:08
  A connected to it is a different part of your brain.
• 27:10
  That looks like an almond.
• 27:12
  And this almond shaped part of your brain
• 27:14
  is your amygdala.
• 27:15
  And I'm sure a lot of people are hearing about them.
• 27:17
  The amygdala,
• 27:18
  it's like the switching station for emotions.
• 27:20
  But isn't interesting just a side note
• 27:23
  that your hippocampus and your amygdala
• 27:26
  memory and emotions are connected
• 27:28
  in the brimital brain.
• 27:29
  Because we tend to remember things
• 27:31
  that we have feelings about, right?
• 27:34
  And then if you put your hand over your other hand
• 27:37
  over your fist, that's your neocortex.
• 27:41
  And your neocortex,
• 27:42
  that's when they say you have a left brain right brain,
• 27:44
  that's happening in this neocortex.
• 27:46
  Neocortex means new.
• 27:47
  So this is like your new brain.
• 27:49
  And this is where a lot of higher level thinking happens.
• 27:52
  You know, it's much more complicated
• 27:54
  than left is logic and right is imagination.
• 27:56
  But it's really,
• 27:58
  and one of the myths that people have
• 28:00
  is that we use like 10% of our brain.
• 28:03
  And it's absolutely not true.
• 28:04
  We use all our brain to do all these different things,
• 28:07
  just like we,
• 28:09
  everybody uses, you know, all their bodies, right?
• 28:12
  Like if you're, if you're, if you're,
• 28:13
  you and I are going to be hiking up a hill
• 28:15
  or with a bunch of people,
• 28:16
  the break where you all using 100% of our body
• 28:18
  to do that activity.
• 28:20
  But some people, though, have a trained body
• 28:22
  and they have technique
• 28:23
  and on their fit and healthy
• 28:24
  and they could do it easier.
• 28:26
  And, you know, my, my goal here
• 28:28
  is for, you know,
• 28:29
  really people to prioritize their mental fitness.
• 28:34
  You know, even on, on,
• 28:35
  yeah, during this conversation
• 28:38
  or on stage, I'm always wearing a brain on my shirt
• 28:41
  because I feel like what you see you take care of, right?
• 28:44
  I'm pictures, I'm always pointing to my brain
• 28:46
  because, you know, the things you don't,
• 28:49
  the things you see, you see your skin,
• 28:51
  you take care of it, your hair, you take care of it,
• 28:52
  your car, your clothes, whatever,
• 28:54
  because, you know, when it's deteriorating,
• 28:56
  it's not up to par,
• 28:57
  but we don't see the thing that takes care of us,
• 28:59
  which is, which is our brain.
• 29:01
  And so, I wrote this book limitless,
• 29:05
  you know, as a way of giving people
• 29:06
  an owner's manual for their brain.
• 29:09
  Just like any technology,
• 29:11
  he has some kind of instructions on how to use it, right?
• 29:14
  But our brain doesn't come with that
• 29:16
  and it's not user-friendly.
• 29:18
  And so, again, I think our brains
• 29:20
  are a number one wealth building device
• 29:23
  because we're paid for the, you know,
• 29:25
  our ability to solve problems, our ability
• 29:27
  as an entrepreneur to create value,
• 29:29
  to be able to create opportunities and jobs,
• 29:33
  solve these puzzles, and also,
• 29:36
  there's two parts.
• 29:36
  You have to do the software and the hardware.
• 29:38
  So, I teach people the software,
• 29:40
  the processes for reading faster,
• 29:43
  giving speeches without knowing
• 29:44
  how to focus, get in flow, change their habits,
• 29:48
  and then also,
• 29:49
  but you'll take care of the hardware,
• 29:50
  which is the brain itself,
• 29:52
  the three-pound organ between our ears.
• 29:54
  And so, we do a lot with that also as well.
• 29:57
  So, I want to talk about how to take care of your brain
• 30:02
  because I think that's a great place to start.
• 30:04
  And we can talk about different brain types
• 30:05
  and how to optimize your playbook
• 30:09
  for each type of brain.
• 30:11
  But when I think about taking care of your brain,
• 30:15
  I think most people have, again,
• 30:17
  have no idea outside of the people that have read your book,
• 30:20
  how to take care of their brain,
• 30:21
  and just going through their career
• 30:23
  if they're constantly moving into more difficult roles
• 30:26
  or taking on new challenges or starting something new.
• 30:28
  You feel like you're always training your brain
• 30:30
  and working your brain,
• 30:31
  and you feel like you're getting a little bit quicker
• 30:32
  and a little bit smarter.
• 30:33
  But then, I've noticed even in my own career,
• 30:36
  if I've been doing something for too long,
• 30:38
  I don't feel as sharp.
• 30:40
  Or if I've taken an extended break from work,
• 30:43
  I feel like I'm just not as with it as I was six months ago.
• 30:47
  Or if you look at people that have been retired for years,
• 30:49
  you hear them on a podcast
• 30:51
  when they're at the peak of their career versus when you hear them
• 30:53
  on a podcast 10 years after they've retired.
• 30:56
  And it's not like they are, they're not stupid people,
• 31:00
  but the intellect, the ideas and the thoughts
• 31:04
  and the insights that they bring to the table,
• 31:07
  I feel like it's just at the same parts
• 31:09
  when they're at the peak of the career
• 31:10
  doing new innovative things every single day.
• 31:13
  And then on the extreme end of it,
• 31:15
  I mean, this is something that I'm personally interested
• 31:17
  in because I've done tests and DNA tests
• 31:22
  that have told me that I'm predisposed
• 31:23
  to Alzheimer's dementia.
• 31:25
  And that is like the epitome of degradation of the brain.
• 31:30
  And that's something that, you know,
• 31:31
  that my grandpa had it as well.
• 31:33
  So if we think about peak performance versus
• 31:37
  the worst possible outcome, which is Alzheimer's dementia,
• 31:41
  what is going on there that is maintaining our brain health
• 31:45
  or not maintaining it
• 31:47
  if we aren't actively participating in difficult tasks
• 31:50
  and thinking about difficult things every single day?
• 31:53
  Yeah, your brain is like a muscle.
• 31:54
  It's an organ, but it acts more like a muscle.
• 31:56
  And so one of the principles, obviously,
• 31:59
  is use it or lose it.
• 32:00
  And the challenges is if you put your arm in a cast
• 32:03
  for a year or two, it wouldn't grow stronger.
• 32:06
  It wouldn't say the same, right?
• 32:07
  It would atrophy.
• 32:08
  And a lot of that's happening with our brain,
• 32:10
  especially at the high reliance on technology,
• 32:12
  which we could talk about, the dependence on technology
• 32:15
  to do a lot of thinking, remembering for us.
• 32:18
  It's a term in healthcare called digital dementia
• 32:20
  where you're outsourcing your memory to devices.
• 32:22
  It keeps you to do, is your calendars.
• 32:25
  And just phone numbers, all the things
• 32:27
  that we used to have to remember.
• 32:28
  So our brain doesn't get the exercise.
• 32:30
  And I'm not, I'm very pro-technology.
• 32:32
  It allows this conversation to happen, right?
• 32:35
  But technology is a tool for us to use.
• 32:37
  But if it's using us, then we become the tool.
• 32:40
  Like an elevator is a form of technology.
• 32:42
  And if you live on the fifth floor, your offices on the fifth floor,
• 32:47
  the elevator is a tool.
• 32:48
  It's a technology.
• 32:49
  It makes it very convenient.
• 32:52
  But you don't want to cripple you
• 32:53
  because then you don't get your steps in.
• 32:56
  If the bank is eight blocks away
• 32:59
  and you take the car or a ride share or whatever,
• 33:04
  very convenient technology is a car is a technology.
• 33:06
  But then we don't get our steps in, you know.
• 33:08
  So it's always balancing that convenience
• 33:10
  with being crippled.
• 33:13
  Limitless, we donated all the proceeds
• 33:15
  to Alzheimer's research in memory of my grandmother.
• 33:18
  In the first few years, we sold over a million copies.
• 33:21
  And we've also built schools in Ghana, Guatemala, Kenya.
• 33:24
  You know, for children that don't have access to,
• 33:27
  so I believe you learn as an entrepreneur,
• 33:29
  you learn to earn to return,
• 33:32
  to be able to give this kind of my perspective on it.
• 33:37
  The book is endorsed by the highest love
• 33:39
  that the out of Harvard, the number one Alzheimer's researcher,
• 33:42
  you know, in the country, Dr. Rudy Tanzi,
• 33:45
  the book is endorsed, the limitless is endorsed by the
• 33:47
  founding director of the Cleveland Clinic Center for Brain Health.
• 33:50
  And when I speak at these institutions,
• 33:53
  they approximate that about one third of our brain
• 33:56
  is predetermined by genetics and biology,
• 33:58
  but two thirds is in our direct influence.
• 34:01
  So that's the good news, right?
• 34:03
  That we can do more than we think we could do.
• 34:06
  And there's actually, you know, in our podcast,
• 34:08
  we've done over 400 episodes,
• 34:10
  and we've covered a lot about brain aging and Alzheimer's
• 34:13
  and various protocols and research
• 34:16
  that gives people not only, like, hope and real help,
• 34:19
  that you could actually turn the tide, right?
• 34:22
  And obviously, this has conversations on them
• 34:24
  and to diagnose or treat any kind of disease,
• 34:26
  talk to your health practitioner.
• 34:28
  So knowing that one third might be predetermined by genetics
• 34:31
  and two thirds in your influence,
• 34:33
  and some people say 100% in your influence,
• 34:35
  you know, people study epigenetics, right?
• 34:38
  That Alzheimer's, like, your DNA loads the gun,
• 34:42
  but it's your lifestyle that will fire it off.
• 34:44
  And that, you know, which, and hopefully,
• 34:46
  we have a lot of control over if we're mindful about it.
• 34:49
  Some of the things that will move the needle,
• 34:51
  I'll give you six things.
• 34:52
  I want to remind people, I'm going to use acronyms
• 34:54
  just as a shortcut for people to remember
• 34:56
  if they're driving or working out and they can't take notes.
• 34:59
  Remember to take your pharmaceuticals,
• 35:01
  and I don't mean real drugs,
• 35:03
  but meds are x, meds are x, all right?
• 35:08
  It's an acronym.
• 35:10
  The M is meditation.
• 35:12
  So what will shrink your brain is chronic stress?
• 35:15
  That's been shown, chronic stress,
• 35:17
  when you're in fight or flight,
• 35:18
  cortisol, adrenaline has been shown
• 35:20
  to shrink the human brain.
• 35:21
  And so, meditation is my kind of go to,
• 35:24
  to alleviate that stress.
• 35:27
  There's also huge amounts of benefit,
• 35:29
  you know, healing factors that happen
• 35:31
  when you're meditating.
• 35:33
  Also, accelerating learning.
• 35:35
  You know, if you're studying something,
• 35:36
  you take some time, even 10 minutes,
• 35:38
  to just, you know, be quiet and close your eyes.
• 35:42
  It helps you integrate,
• 35:43
  and you start reviewing this content unconsciously.
• 35:47
  So it's very beneficial.
• 35:49
  And meditation for me is not to get enlightened.
• 35:51
  That was never my goal,
• 35:52
  but it's also great exercise and focus.
• 35:55
  That like you're,
• 35:55
  you're sitting or standing or lying down,
• 35:57
  and invariably your thoughts go to something,
• 36:00
  right, clients or your business, or whatever.
• 36:03
  And then when you bring it back with your breath,
• 36:05
  or you bring it back with, let's say,
• 36:08
  a mantra, like a saying or a word,
• 36:10
  then you're exercising your focus muscles, right?
• 36:13
  And again, how you do anything,
• 36:16
  how you do everything,
• 36:17
  you train yourself to,
• 36:19
  when you're distracted,
• 36:20
  to bring back to something important,
• 36:22
  or bring back to the present.
• 36:24
  And so when you need to be present with your kids,
• 36:27
  or when you're learning something,
• 36:28
  or when you're at a conference,
• 36:30
  and your thoughts go somewhere else,
• 36:32
  you have a practice to bring it back, right?
• 36:34
  And so the brain is not meant to go 100 miles an hour all day.
• 36:37
  You have to make these little pit stops.
• 36:39
  So, you know, a few times a day,
• 36:41
  I'll take a brain break to hydrate,
• 36:43
  to move, to do the things that's good for my brain.
• 36:46
  And, you know, a few minutes of meditation goes a long way.
• 36:49
  And people say, like, oh, man,
• 36:51
  I don't have 20 minutes to meditate.
• 36:52
  If you're so busy,
• 36:55
  like you can't even spend 20 minutes
• 36:57
  to meditate,
• 36:58
  then you probably should meditate for like two hours.
• 37:00
  Yeah, right.
• 37:01
  You have bigger problems.
• 37:03
  Exactly.
• 37:05
  And then you don't meditate to get good
• 37:07
  at just sitting down quietly.
• 37:09
  You do it because it'll help you get better at life, right?
• 37:13
  Like, it's not very useful skill,
• 37:14
  just to be able to necessarily close your eyes
• 37:16
  and very practical value,
• 37:18
  but the idea is getting center,
• 37:20
  relieving stress, you know,
• 37:22
  mastering your focus.
• 37:23
  The E and meds are X is exercise.
• 37:26
  And I have this phrase,
• 37:27
  it's just insane for a few,
• 37:29
  you know, a few decades,
• 37:30
  as your body moves, your brain grows.
• 37:33
  The number one reason we have a brain
• 37:35
  is in control or movement.
• 37:37
  And the thing is,
• 37:38
  even when babies crawl and everything,
• 37:40
  it's important because it helps them to develop their brain.
• 37:44
  When you exercise,
• 37:46
  which is what the E stands for in meds are X,
• 37:49
  you create something called brain-derived,
• 37:51
  neurotropic factors,
• 37:53
  B, D, N, F.
• 37:54
  And what is it?
• 37:55
  It's fertilizer for your brain.
• 37:57
  It's fertilizer for neuroplasticity,
• 38:00
  which is the brain's amazing phenomenon
• 38:03
  to be able to make new connections as we grow older, right?
• 38:06
  And how it happens,
• 38:08
  your brain is neuroplastic,
• 38:10
  plastic in a good way, where it's malleable, right?
• 38:13
  But how it makes new connections,
• 38:15
  novelty and nutrition.
• 38:16
  Just like if you want to build your physical muscles,
• 38:19
  you go to the gym, you give it novelty,
• 38:21
  some kind of stimulus, right?
• 38:22
  You work it out, you exercise it, novelty,
• 38:25
  and then you give it nutrition, so it could grow, right?
• 38:28
  And same thing with your mental muscles.
• 38:30
  The two big dips in cognitive performance,
• 38:32
  going back to your question,
• 38:35
  is that we've seen.
• 38:37
  And again, we have a lot of data
• 38:38
  because we have students everywhere
• 38:41
  when people graduate school.
• 38:42
  Because there's some part of the population
• 38:45
  that associates school with their education.
• 38:47
  And when their education is done,
• 38:48
  they're done like learning, right?
• 38:51
  And so the user will lose it.
• 38:53
  And when people retire,
• 38:56
  because often when people retire,
• 38:58
  they stop using their minds, right?
• 39:01
  And unfortunately, their body is not far behind that.
• 39:04
  So the E is exercise.
• 39:07
  And I don't just mean going to the gym
• 39:09
  and doing Pilates or CrossFit three times a week.
• 39:13
  I mean, moving throughout the day.
• 39:15
  You know, we live in a culture
• 39:16
  where they say sitting is a new smoking.
• 39:18
  And we're buying screens all day.
• 39:20
  And so we have to move our bodies
• 39:24
  in order to be able to be able to be fit and healthy,
• 39:27
  but also for your brain.
• 39:29
  And so when you when you move your body,
• 39:31
  exercise, you create dopamine,
• 39:32
  serotonin endorphins.
• 39:34
  This is this neurochemical,
• 39:35
  neurotransmitter soup
• 39:37
  that is very important for cognitive health
• 39:39
  and your cognitive performance.
• 39:41
  So people could just kind of think about how they can move
• 39:44
  and take a little brain breaks,
• 39:45
  you know, even getting,
• 39:46
  even if there have been studies that show
• 39:48
  that when people doing something rhythmic,
• 39:50
  like they're on a liptical or going for a walk
• 39:52
  and they're listening to your podcast,
• 39:54
  or mine, they'll actually understand it better
• 39:56
  and retain it better.
• 39:57
  So movement is very key.
• 39:59
  So it's exercise.
• 39:59
  The D in meds Rx stands for diet.
• 40:02
  And this is kind of obvious,
• 40:03
  but I'll put a different spin on it.
• 40:05
  You know, what you eat matters,
• 40:07
  especially for your brain matter.
• 40:10
  And your brain is only 2% of your body mass,
• 40:12
  approximately,
• 40:14
  but it requires like 20% of nutrients.
• 40:17
  And so it's an energy hog.
• 40:19
  And, you know, doing activity all day.
• 40:22
  You know, D burns a lot of calories
• 40:24
  and having the right calories.
• 40:26
  Now, we've done a number of episodes
• 40:29
  with functional medicine doctors
• 40:31
  and neuro-nutritionists that, you know,
• 40:33
  everybody has a different kind of diet, right?
• 40:35
  Because everybody has different food sensitivities
• 40:37
  and people could take a microbiome test
• 40:39
  because your microbiome changes,
• 40:41
  nutrient profile of allergy tests.
• 40:44
  But some of the foods that are kind of my go-to
• 40:47
  and they kind of work for me.
• 40:49
  But again, talk to your practitioner.
• 40:53
  Avocados, the monounsaturated fat,
• 40:55
  and avocados, your brain is mostly fat.
• 40:57
  Blueberries like the colon brain berries.
• 41:00
  High nutrients, antioxidants,
• 41:02
  very neuroprotective, broccoli.
• 41:04
  Has something called sulfurophane,
• 41:06
  which is very good for cognitive health.
• 41:08
  Olive oil has been shown to be good for your brain.
• 41:11
  If you're not allowed to eggs,
• 41:12
  the colon in eggs is a precursor for acetylcholine,
• 41:15
  which is very important for cognitive health and performance.
• 41:19
  For those who could tolerate it,
• 41:20
  green leafy vegetables, kale and spinach,
• 41:24
  salmon, like a wild salmon,
• 41:26
  especially from a clean source,
• 41:28
  or sardines for your omega-3s,
• 41:31
  your DHAs, which is so very important.
• 41:34
  And again, if you're not getting the sulfurophane from broccoli,
• 41:37
  you could supplement it with sulfurophane,
• 41:38
  right?
• 41:39
  If you're not getting the, you know,
• 41:42
  the, you're not eating eggs,
• 41:43
  you can supplement with colon.
• 41:46
  And then, I would say, just a few more,
• 41:49
  you could also get some omega-3s from flax.
• 41:54
  Tumoric is, there's an active ingredient called curcumin,
• 41:58
  which helps the lower systemic inflammation,
• 42:01
  which is good for your brain, walnuts.
• 42:03
  It's good for your brain, high in vitamin A,
• 42:04
  neuroprotective, dark chocolate,
• 42:07
  great for the brain, in moderation.
• 42:09
  Not milk chocolate, not high sugar,
• 42:11
  you know, obviously.
• 42:12
  But, yeah, so just having a,
• 42:14
  what do we matters?
• 42:15
  And so these are choices that we make
• 42:17
  that can make a difference over time.
• 42:19
  Obviously on the other side is like,
• 42:21
  that we stay, we reduce dramatically
• 42:23
  as a process for what all the aditives and neurotoxins,
• 42:26
  the high sugars, you get those glucose spikes
• 42:29
  and really messes with your insulin resistance.
• 42:34
  The S and meds, everyone can guess is sleep.
• 42:37
  I mean, just, I mean, I forget pretty much end there,
• 42:40
  like when you get a bad night's sleep,
• 42:41
  how's your brain functioning the next day?
• 42:44
  How's your concentration?
• 42:46
  Your brain fog, you can't remember things,
• 42:48
  you can, you know, solve your way out of a paper bag.
• 42:54
  I'll give you three reasons why it's important to sleep for your brain.
• 42:56
  Number one, it's where you can solid a short to long-term memory.
• 42:59
  So if anyone listening has long-term memory issues,
• 43:02
  it's worth doing a sleep study.
• 43:04
  And you no longer have to go into a stale, sterile,
• 43:06
  like sleep clinic.
• 43:08
  They could, your doctor could prescribe a home,
• 43:10
  home sleep study at home,
• 43:11
  and you can just do it from the comfort area of your own bed.
• 43:14
  Number two, when you sleep the sewage system
• 43:17
  and your brain kicks in,
• 43:18
  and it helps to clean out that bad amyloid plaque
• 43:21
  that could lead to potentially brain aging challenges
• 43:24
  like dementia and Alzheimer's of hormone dementia.
• 43:28
  Also, when you sleep, you dream.
• 43:29
  And for entrepreneurs, you know,
• 43:31
  big part of our creativity
• 43:33
  comes from our ability to dream while we're awake,
• 43:35
  but also when we sleep.
• 43:36
  People don't realize that a lot of amazing works
• 43:40
  of our literature science invention
• 43:42
  came from dream states.
• 43:44
  Like Mary Shelley created Frankenstein and her dream.
• 43:47
  Paul McCartney wrote the song yesterday in his dreams.
• 43:50
  You know, Elias Howe created a sewing machine
• 43:52
  in his dream, a chemist created the periodic table
• 43:55
  and you know, in his dreams.
• 43:56
  So that requires you sleep.
• 43:59
  Some of my favorite sleep, how's your sleep?
• 44:01
  It's not bad.
• 44:02
  I'm about seven hours a day,
• 44:04
  but I can directly equate my cognitive performance,
• 44:10
  my ability, like you mentioned,
• 44:12
  to think through any problem
• 44:13
  to the amount of sleep that I get.
• 44:14
  And actually, because I do this podcast,
• 44:17
  I've stopped drinking as much
• 44:19
  because of drinking interrupts my sleep
• 44:21
  and then that just rooms the next day as well.
• 44:23
  So I'm not somebody that's a no alcohol person,
• 44:27
  but I've just found that for the work that I do,
• 44:29
  where I jump into the lives of these incredible people
• 44:33
  that have been domain experts for the past 30 years
• 44:35
  and I try and have some semblance
• 44:37
  of an intelligent conversation with them
• 44:40
  when I'm not the expert in their field.
• 44:42
  If I don't have sleep,
• 44:45
  I don't even want to do the podcast
• 44:47
  because I just feel it's such a cognitive lift for me.
• 44:52
  In our community, when we pull them upwards of 70%,
• 44:56
  you know, have had have or have had sleep issues,
• 45:00
  you know, which is a bit big challenge.
• 45:04
  My and drinking, by the way,
• 45:06
  people think it helps them to sleep,
• 45:08
  but really what it more likely does is knock them out,
• 45:11
  which is not the same as getting restorative REM sleep
• 45:14
  and deep sleep.
• 45:15
  And it's not just the quantity,
• 45:16
  it's the quality of those slow brain waves stage sleeps.
• 45:21
  Some of my favorite things for sleep
• 45:23
  and there's all chapter and limitless
• 45:24
  because when we study this extensively,
• 45:28
  you want to get sunlight first thing in the morning
• 45:32
  if you can, like 10 minutes.
• 45:35
  Your eyes are the only part of your brain
• 45:36
  that's outside your skull and that makes sense
• 45:39
  and being exposed even when it's hazy or foggy,
• 45:42
  you'll still get the benefit.
• 45:43
  It resets your circadian rhythms.
• 45:45
  So you're sleep better that night,
• 45:47
  but not through a window
• 45:49
  because the window will filter out a certain spectrum of light.
• 45:52
  But if you could go outside for just 10 minutes
• 45:55
  and up the resetters for your embryo,
• 45:56
  let me sleep better at night.
• 45:58
  Second tip, if you use an alarm to wake up,
• 46:00
  highly recommend you use an alarm to go to sleep.
• 46:03
  One of the best ways of getting consistent good sleep over time
• 46:08
  is sticking to a schedule,
• 46:10
  waking up at the same time and going to bed at the same time.
• 46:13
  And nobody gets as perfect,
• 46:14
  even on weekends and everything, I certainly don't.
• 46:16
  But to the degree you could stay on a schedule,
• 46:19
  your sleep better long term.
• 46:21
  And then the big ones, I would say,
• 46:24
  if you are sensitive to caffeine, which I am,
• 46:26
  I can't do caffeine past noon.
• 46:28
  It could stay in your system over 10 hours.
• 46:30
  If so, if you're highly sensitive, be conscious of that.
• 46:33
  But the two big things to think about,
• 46:37
  thousands of years ago,
• 46:38
  we would know it'd be time to go to sleep
• 46:40
  because the environment would tell us
• 46:42
  there would be a decrease in two environmental factors,
• 46:45
  temperature and light.
• 46:47
  It would get cooler and it would get darker.
• 46:49
  But with modern conveniences, it doesn't have to get dark.
• 46:52
  It doesn't have to get cold,
• 46:53
  right, with a thermostat and, you know, overhead lighting and whatever.
• 46:57
  So what I would suggest is two things.
• 47:00
  You sleep better when it's colder and darker.
• 47:02
  Now we're at so cold you're shivering,
• 47:04
  right, because I'll keep you up.
• 47:06
  But cooler bedroom, if you can take a hot shower, hot bath,
• 47:11
  especially with epsom salt,
• 47:12
  the magnesium in the epsom salt will help you relax,
• 47:14
  because you absorb it transparently.
• 47:16
  But when you leave that hot shower,
• 47:18
  bath, sauna even,
• 47:20
  your core body temperature will drop
• 47:22
  and that's a signal to create melatonin,
• 47:24
  which is the hormone to help you relax, right.
• 47:28
  And then the second thing when it comes to light
• 47:32
  as dark as possible,
• 47:33
  some people use blackout curtains.
• 47:35
  They've been studies showing that even a little bit of light
• 47:37
  can affect the quality of your sleep.
• 47:39
  But the big culprit in the bill in there is your devices, right.
• 47:43
  I have a video with Simon Sinek.
• 47:45
  It's like from 10 years ago on Facebook,
• 47:47
  I just saw it as a memory.
• 47:49
  It has 38 million views and just says,
• 47:51
  all I'm saying is don't touch your phone
• 47:53
  the first 30 minutes a day and last 30 minutes a day.
• 47:56
  Because if you're on your devices at night,
• 47:59
  you've all heard this.
• 48:00
  You know, then the blue light from your device
• 48:03
  on the screen fools your mind
• 48:05
  and I think it's still daylight.
• 48:06
  So you don't create melatonin.
• 48:08
  So as best we could do to manage that,
• 48:10
  you know, the better.
• 48:11
  Besides the fact that when you're scrolling,
• 48:13
  doom scrolling,
• 48:14
  the content could also stimulate you
• 48:16
  and keep you awake also with all the news
• 48:19
  and everything that's going on in the world.
• 48:20
  So that's sleep.
• 48:21
  And then finally the simple ones,
• 48:23
  RX, meds RX,
• 48:25
  are relationships.
• 48:27
  We had on our podcast the director
• 48:30
  of the largest happiness longevity study
• 48:33
  at Harvard over 80 years.
• 48:35
  They've been doing this study
• 48:37
  following this group of people
• 48:39
  and they see the key.
• 48:40
  Why they say diet is important, exercise is important.
• 48:43
  What trumps that is the relationships,
• 48:45
  you know, who you spend time with is who you become.
• 48:48
  And I'll give you the science.
• 48:49
  I'll give you one aspect of the science behind it.
• 48:52
  We have something in our nervous system called
• 48:54
  mirror neurons, mirror like your reflection on a mirror.
• 48:57
  And we tend to imitate people we spend the most time with.
• 49:00
  So when you hear this phrase,
• 49:01
  you're the average of the five people you spend time with,
• 49:03
  who you spend time with is who you become,
• 49:05
  it's because we start imitating
• 49:08
  what I use another acronym.
• 49:10
  We don't take a lot of notes here.
• 49:11
  Watch W-A-T-C-H.
• 49:13
  We tend to use the W words.
• 49:16
  We start speaking the same way as the people around us.
• 49:18
  Using the same language, right?
• 49:21
  The A in watch stands for actions.
• 49:23
  We tend to behave the same as the people we spend the most time with.
• 49:27
  If they're eating a certain way,
• 49:28
  we're probably going to eat the same way.
• 49:29
  If they're exercising,
• 49:30
  we're probably exercising, right?
• 49:32
  That's the A, the T in watch thoughts.
• 49:34
  We start to model the,
• 49:36
  we start thinking the same way as the people around us.
• 49:38
  You know about politics, about health,
• 49:40
  about relationships, whatever.
• 49:42
  The C is character.
• 49:43
  We tend to have like almost the same moral compass as the people.
• 49:47
  We spend the time with the same level of integrity.
• 49:51
  And then finally, the H are habits.
• 49:53
  We tend to model the habits of the people around us.
• 49:56
  Like it has less to do with your neurological networks,
• 49:58
  whether you smoke and more your social networks.
• 50:01
  If you're friends, friends smoke,
• 50:02
  you're more likely to smoke, right?
• 50:04
  And with habits,
• 50:06
  remember the rule there.
• 50:07
  First, you create your habits.
• 50:09
  And then your habits create you.
• 50:10
  You create your habits of sleeping,
• 50:12
  you know, like,
• 50:13
  of reading every day,
• 50:15
  of working out,
• 50:16
  and exercising,
• 50:17
  eating the best foods.
• 50:18
  And then that's habits create you back.
• 50:20
  And so, yeah, for relationships,
• 50:23
  and it doesn't mean you have to be in a dedicated relationship.
• 50:26
  It's the depth of the relationships that you have.
• 50:28
  We'll make you happier and help you live longer.
• 50:31
  And then finally, the X in meds are X are the extras.
• 50:35
  And I put that last,
• 50:36
  because really everything before that,
• 50:38
  it's really the most important things.
• 50:40
  But the X are like the things, you know,
• 50:42
  the cold showers in the morning,
• 50:44
  or the cold plunges,
• 50:46
  you know, is the Neutropics,
• 50:47
  you know, that have been proven.
• 50:50
  In the book, we have a whole chapter on Neutropics.
• 50:52
  And like, this is not for cognitive health.
• 50:57
  You could take for cognitive health,
• 50:58
  the omega-3s and your creatine,
• 51:01
  and everything else for good cognitive health.
• 51:02
  For cognitive performance,
• 51:04
  there are set of substances with human studies
• 51:06
  that have been shown to enhance focus,
• 51:08
  memory, mood, and mental energy.
• 51:13
  We have all the 30, my favorites with the studies,
• 51:17
  you can see it at brainnutrition.com free.
• 51:20
  Just like, if you're not going to get the book,
• 51:22
  it's just, we just, people are asking so much about it,
• 51:25
  so we put it there, because we call this.
• 51:26
  Well, your book is called Limitless, right?
• 51:28
  And everybody watch that movie,
• 51:29
  and then they want to find their own limitless pill.
• 51:31
  And I know there's a lot out there,
• 51:34
  and some you can buy at a CVS.
• 51:36
  Some are, there's a wild west of Neutropics as well,
• 51:42
  and I think people just want to understand
• 51:44
  what's going to help them, what's not going to hurt them.
• 51:46
  And it gets confusing,
• 51:48
  because this is not what mainstream medicine,
• 51:52
  you can't go to your GP and ask which Neutropics they recommend.
• 51:55
  I mean, you can't go to your GP and ask them
• 51:57
  for most things related to your health.
• 52:01
  But in terms of diet, memory, focus, anything.
• 52:05
  But I think that's it really.
• 52:06
  And those extras give an entrepreneur.
• 52:09
  Yeah, an entrepreneur and an advantage.
• 52:11
  You know, if you want to be able to catch up,
• 52:13
  keep up, get ahead.
• 52:14
  It's healthier versions,
• 52:16
  we're just taking out our all.
• 52:17
  Right, maybe go that way.
• 52:21
  A big thank you to indeed for supporting success story,
• 52:23
  because hiring people is one of the hardest things
• 52:25
  you're ever going to have to do as an entrepreneur as a founder,
• 52:28
  as somebody who's trying to build a business.
• 52:30
  It's important to hire well and find the right person,
• 52:32
  but it takes so much time and it's so labor intensive,
• 52:36
  because like most entrepreneurs,
• 52:37
  you have a thousand things going on,
• 52:39
  and there's a good chance that you just realized
• 52:41
  your business needed to hire somebody yesterday.
• 52:43
  So how can you find that great,
• 52:44
  amazing, right, fit candidate fast?
• 52:47
  It's easy.
• 52:48
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• 52:48
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• 52:50
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• 52:55
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• 52:56
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• 52:58
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• 53:00
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• 53:01
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• 53:04
  and the results really speak for themselves.
• 53:06
  According to indeed data,
• 53:07
  sponsored jobs posted directly on indeed
• 53:09
  have 45% more applications than non-sponsored jobs.
• 53:12
  And you know what I love most about indeed?
• 53:14
  It really just makes hiring so fast,
• 53:16
  because everything is streamlined in one place.
• 53:19
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• 53:21
  or waiting weeks for the right candidate,
• 53:23
  and how fast is indeed,
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• 53:28
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  In terms of conditions, do apply,
• 53:44
  just go to indeed.com slash clary.
• 53:47
  A huge thank you to Netsuite
• 53:48
  for supporting today's episode.
• 53:49
  Now, what does the future hold for business?
• 53:52
  If you ask nine experts,
• 53:54
  you're going to get 10 answers,
• 53:55
  bull market, bear market, inflation up,
• 53:57
  inflation down.
• 53:58
  Honestly, at this point, you just need a crystal ball.
• 54:00
  But until we get one over 41,000 businesses
• 54:04
  have found the next best thing.
• 54:06
  They future proof their businesses,
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  their operations with Netsuite by Oracle,
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• 54:20
  And here's what makes Netsuite different.
• 54:22
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• 54:27
  while others are guessing.
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  You're working with real-time data insights forecasting.
• 54:31
  You're basically looking in the future of your business
• 54:34
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• 54:45
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• 54:48
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• 54:53
  how to use AI for your business.
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  The guide is free.
• 54:55
  That is netsuite.com slash scott clary.
• 54:59
  I just want to take a quick second
• 55:00
  to thank HabSpot for supporting today's episode.
• 55:02
  Now, success story is one of the many podcasts
• 55:05
  in the HabSpot podcast network,
• 55:07
  which is the audio destination for business professionals.
• 55:10
  If you like success story,
• 55:11
  you're also going to like billion-dollar moves
• 55:13
  another incredible podcast
• 55:15
  hosted by Sarah Chen Spelling.
• 55:16
  Sarah is an incredible interviewer.
• 55:18
  She asks the hard questions on her show.
• 55:21
  You're going to learn about the triumphs,
• 55:23
  failures of all her guests,
• 55:24
  the hard lessons of the best and brightest in business
• 55:27
  so that you too can make billion-dollar moves
• 55:30
  in venture, in investing, in business, and in life.
• 55:32
  I want you to go listen to billion-dollar moves
• 55:34
  wherever you get your podcasts.
• 55:36
  It is one of my favorite.
• 55:37
  Sarah is one of my favorite hosts.
• 55:39
  If you like success story,
• 55:40
  you're going to love this show.
• 55:41
  And a quick pause.
• 55:42
  If you haven't had a chance yet,
• 55:44
  I'd love your input on our listener survey
• 55:46
  at scott declary.com slash survey.
• 55:49
  It takes just a few minutes
• 55:51
  and one lucky respondent
• 55:52
  when a gift card once we hit 100 responses.
• 55:55
  Your feedback directly impacts what we cover on the show.
• 55:59
  I really appreciate it.
• 56:00
  Now that's amazing.
• 56:01
  I appreciate the breakdown.
• 56:02
  I do want to the other acronym.
• 56:06
  And by the way,
• 56:06
  acronyms are very useful.
• 56:08
  So don't ever apologize for dropping endless acronyms
• 56:11
  who does help people remember.
• 56:12
  But the acronym that I think will be useful is code.
• 56:16
  So I want to understand that acronym
• 56:18
  and what it means.
• 56:19
  This is, yeah, yeah, this is a big one.
• 56:21
  Okay, so we recently updated limitless
• 56:25
  and because limitless,
• 56:27
  the first version came out in more April 2020
• 56:30
  right at the start of the pandemic.
• 56:32
  And it was an interesting time
• 56:34
  for me to launch a book, right?
• 56:37
  At 34 speaking engagements,
• 56:39
  every single one of them was canceled.
• 56:41
  And I had in-person podcasts to do
• 56:44
  every single one canceled,
• 56:45
  national media canceled,
• 56:46
  a book tour canceled.
• 56:47
  So it was just like, what happened?
• 56:48
  Fun time.
• 56:49
  Yeah, so let's talk about it.
• 56:52
  But we were very fortunate.
• 56:54
  The book swept the New York Times
• 56:56
  and Wall Street Journal and all the best therapists.
• 56:59
  And I was happy about it
• 57:00
  because it was also a big philanthropy effort for us
• 57:03
  in terms of the, you know,
• 57:04
  in Wintonia and the proceeds.
• 57:06
  That being said,
• 57:07
  we recently updated the book
• 57:09
  and people ask why.
• 57:10
  And I tell them for two reasons.
• 57:12
  Number one, the world has changed.
• 57:14
  Being a post-pandemic,
• 57:15
  people working,
• 57:16
  you get in their brain online
• 57:17
  from working from home or remote
• 57:19
  or some kind of hybrid.
• 57:21
  AI, you know,
• 57:22
  is really, you know,
• 57:23
  has become more
• 57:26
  more used in everything.
• 57:27
  So how do you,
• 57:27
  there's a whole chapter on
• 57:29
  how do you say I didn't answer H.I.
• 57:31
  You're human intelligence.
• 57:33
  And I show you how to take the principles
• 57:34
  and limitless and apply it
• 57:36
  into AI programs to get faster, smarter.
• 57:40
  AI for me is not artificial intelligence
• 57:42
  more practically.
• 57:43
  It's augmented intelligence.
• 57:44
  It's like a partner,
• 57:46
  you know, creative partner
• 57:47
  that you could take all the principles here
• 57:49
  and, you know,
• 57:50
  have it give you reviews and tests
• 57:52
  and everything else like that.
• 57:54
  But the thing that caught on the most
• 57:58
  was this assessment
• 57:59
  that we've used for years
• 58:01
  with our private coaching clients.
• 58:03
  And for the first time,
• 58:05
  we made it available to the public
• 58:07
  and for free.
• 58:08
  So people could take this
• 58:10
  assessment at mybrainanimal.com.
• 58:12
  It only takes four minutes
• 58:14
  and it's multiple choice.
• 58:15
  Just pick the answer that resonates with you.
• 58:18
  And here's how this is the power in it.
• 58:20
  After 33 years of teaching this
• 58:22
  and by the way, going back to age,
• 58:24
  I'm in my 50s.
• 58:25
  The good thing about what I teach
• 58:26
  is everything is measurable.
• 58:28
  You can measure focus.
• 58:29
  You can measure reading speed.
• 58:30
  You can measure reading comprehension.
• 58:32
  I could test myself,
• 58:33
  names, you know,
• 58:34
  faces, the speed,
• 58:35
  counting cards, all that stuff, right?
• 58:37
  And so I'm faster and better
• 58:38
  in every single category across the board.
• 58:40
  So it's just, we can get older,
• 58:43
  you know, because I'm also a fearful of, you know,
• 58:45
  brain aging challenges.
• 58:46
  Having, you know, my grandmother going
• 58:48
  through what she went through.
• 58:50
  But there's so many things you do to stay
• 58:51
  off just like people could do amazing things,
• 58:53
  you know, as they age with their bodies,
• 58:55
  you know, as long as they do the right things
• 58:57
  at the right time.
• 58:58
  But that being said,
• 58:59
  I think the thing that really is a game changer
• 59:01
  and that's worth the price of the book alone,
• 59:03
  but you know, you get it for free,
• 59:04
  you can just take the assessment.
• 59:06
  You know how there's personalized medicines
• 59:08
  got based on an assessment,
• 59:10
  like someone takes a genetic test,
• 59:11
  like you're mentioning,
• 59:12
  or a DNA test,
• 59:13
  and then it gives them protocols, you know,
• 59:16
  to be able to help you based on your genetics assessment.
• 59:19
  Just there's personalized nutrition
• 59:20
  based on a microbiome test or a stool sample
• 59:23
  or a mar, you know,
• 59:24
  can kind of, you could personalize
• 59:26
  in the nutrition or in the foods for you.
• 59:29
  We created a personalized learning
• 59:31
  or personalized performance assessment.
• 59:33
  So it identifies your brain type,
• 59:36
  and we've identified four major brain types.
• 59:39
  And it took me years to put this together.
• 59:40
  I pulled from personality tests,
• 59:43
  like Myers-Briggs,
• 59:44
  Introvert, Extrovert,
• 59:45
  Left Brain, Right Brain,
• 59:46
  Learning Styles,
• 59:49
  Multiple Intelligence Theory,
• 59:51
  like, and we create this assessment
• 59:52
  and what it does,
• 59:54
  and this is the reward everyone gets for this,
• 59:56
  it informs your behavior,
• 59:57
  because all assessments and data should,
• 59:59
  you know, help you make better decisions, right?
• 1:00:02
  And there's a quote in Limitless,
• 1:00:03
  that's probably the most highlighted quote.
• 1:00:05
  It's not for me.
• 1:00:06
  It's from a French philosopher
• 1:00:07
  that says,
• 1:00:08
  Life is a letter C
• 1:00:10
  between the letters B and D.
• 1:00:12
  And I have this on the wall.
• 1:00:13
  Life is C between B and D,
• 1:00:15
  or B stands for Birth,
• 1:00:17
  D stands for Death,
• 1:00:18
  Life's C,
• 1:00:19
  Choice.
• 1:00:20
  That our lives are in some total
• 1:00:22
  of all the choices we've made up to this point, right?
• 1:00:25
  What we're going to study,
• 1:00:26
  what we're going to live,
• 1:00:27
  what we're going to spend time with,
• 1:00:28
  what we're going to eat,
• 1:00:28
  what we're going to do for a career,
• 1:00:29
  all that stuff, right?
• 1:00:31
  What do you feed our minds?
• 1:00:33
  And I believe these difficult times,
• 1:00:34
  they could distract you,
• 1:00:35
  these difficult times,
• 1:00:36
  they could diminish you,
• 1:00:37
  or these difficult times,
• 1:00:39
  they could develop you.
• 1:00:40
  We always decide.
• 1:00:41
  Because if you're listening to this still,
• 1:00:43
  I bet you're a thermostat,
• 1:00:45
  and you're not a thermometer.
• 1:00:46
  Like, the one of the ways we learn
• 1:00:48
  faster is using analogies or metaphors.
• 1:00:50
  We compare something
• 1:00:51
  that we don't understand yet
• 1:00:52
  to something we understand, right?
• 1:00:54
  And so, at thermometer,
• 1:00:55
  you think about the function of a thermometer.
• 1:00:58
  It only reacts the environment.
• 1:00:59
  That's 100% its job.
• 1:01:00
  It just reacts to whatever the environment's given,
• 1:01:02
  you know, the temperature, right?
• 1:01:04
  But thermostat doesn't do that, right?
• 1:01:06
  The thermostat gauges and knows what's going on.
• 1:01:09
  So, you as an entrepreneur
• 1:01:10
  can know what's going on in your market
• 1:01:12
  in the world and everything,
• 1:01:14
  but it does something different, right?
• 1:01:16
  It sets the temperature
• 1:01:17
  and what happens in the environment,
• 1:01:18
  the environment reacts to it,
• 1:01:21
  right, to you.
• 1:01:22
  And as entrepreneurs,
• 1:01:24
  I mean, that's really the name of the game,
• 1:01:25
  taking the invisible and making invisible, right?
• 1:01:28
  And it's not that so much you'll believe it when you see it.
• 1:01:31
  It's been my observations, the opposite.
• 1:01:33
  You'll start seeing it when you start believing it.
• 1:01:35
  But we set that internal temperature
• 1:01:37
  in our minds, goals, dreams, visions,
• 1:01:39
  KPIs, whatever it is, right?
• 1:01:41
  And then we make it like we see it.
• 1:01:43
  And some people have this vision in their mind,
• 1:01:45
  like you may have with your business,
• 1:01:47
  or, you know, with SaaS or with your podcast,
• 1:01:50
  or whatever, people might not see it yet.
• 1:01:53
  But that would be a strength of a dolphin.
• 1:01:55
  So, here's here the four brain types.
• 1:01:59
  Code is the brain code.
• 1:02:02
  So, the C stands for Cheetahs.
• 1:02:04
  And I'll give you, and this is going to help not only
• 1:02:06
  help you read faster, improve your memory,
• 1:02:08
  but you can use this to hire,
• 1:02:10
  to train, to get angel investors,
• 1:02:13
  to do sales, to parents, also.
• 1:02:15
  So, a cheetah's dominant trait,
• 1:02:17
  and you'll get this all in a report,
• 1:02:18
  because I'm going to give you personalized,
• 1:02:20
  as free, for listening to the podcast,
• 1:02:22
  how to speed read, improve your memory based on your brain type.
• 1:02:25
  Because I realize this is the biggest,
• 1:02:26
  less heck learned, Scott, over the past few decades.
• 1:02:29
  It's not how smart you are.
• 1:02:30
  It's how are you smart?
• 1:02:32
  It's not how smart you are.
• 1:02:34
  It's how are you smart?
• 1:02:35
  So, how smart your partner is,
• 1:02:37
  your significant other, your kids.
• 1:02:38
  It's how are they smart?
• 1:02:40
  And we all are genius,
• 1:02:41
  but it just comes in different forms.
• 1:02:43
  So, if you're a cheetah,
• 1:02:44
  your dominant trait is action.
• 1:02:47
  Because what a cheetahs do.
• 1:02:48
  They go fast, right?
• 1:02:50
  They implement.
• 1:02:51
  These are your implementers.
• 1:02:53
  These are people that thrive in fast pace environments.
• 1:02:56
  They have strong intuition,
• 1:02:57
  and they adjust accordingly.
• 1:02:59
  Right?
• 1:03:00
  The O in code are your owls.
• 1:03:03
  And your owls, as you think about an owl,
• 1:03:06
  very logical.
• 1:03:07
  So, their dominant trait is logic.
• 1:03:09
  So, they make decisions different than a cheetah.
• 1:03:11
  They buy different than a cheetah.
• 1:03:13
  Right?
• 1:03:13
  They even read differently than a cheetah would read.
• 1:03:16
  Where a cheetah would go skimming and scanning,
• 1:03:18
  because speed,
• 1:03:19
  you know, an owl is going through the detail
• 1:03:21
  on looking up those references.
• 1:03:23
  Right?
• 1:03:23
  Not sure how that applies.
• 1:03:24
  But an owl is very logical.
• 1:03:26
  They love facts.
• 1:03:27
  They love figures.
• 1:03:27
  They love data.
• 1:03:28
  The D in code are your dolphins.
• 1:03:30
  And your dolphins,
• 1:03:31
  a lot of entrepreneurs fall in the area of dolphins.
• 1:03:34
  Dolphins, their dominant trait is their visionaries.
• 1:03:38
  They have strong creative imagination.
• 1:03:41
  They're great pattern recognizers.
• 1:03:43
  Right?
• 1:03:44
  Sometimes they could see something like Disney
• 1:03:46
  who would be a dolphin.
• 1:03:47
  You know, they would,
• 1:03:48
  Disney would actually take perspective,
• 1:03:50
  employees out to this orange
• 1:03:53
  grove and say,
• 1:03:54
  this is where the magic kingdom is going to be.
• 1:03:56
  This is where Tomorrowland's going to be.
• 1:03:57
  This is where Adventureland.
• 1:03:58
  And if those who couldn't see it,
• 1:04:00
  he wouldn't hire them,
• 1:04:01
  because he was looking for dreamers.
• 1:04:02
  Right?
• 1:04:03
  But that's what a dolphin is.
• 1:04:04
  And then in E,
• 1:04:06
  finally,
• 1:04:06
  there are your elephants.
• 1:04:08
  And your elephant's dominant trait is empathy.
• 1:04:10
  These are your people, people.
• 1:04:12
  Like, you know,
• 1:04:12
  these are people that have strong interpersonal skills.
• 1:04:15
  They have strong levels of empathy.
• 1:04:17
  So, they're very compassionate.
• 1:04:19
  These are individuals
• 1:04:20
  that want people to feel seen.
• 1:04:22
  They want them to feel heard.
• 1:04:24
  Right?
• 1:04:25
  And so, how do you use this as an entrepreneur,
• 1:04:28
  or just as a human,
• 1:04:29
  that just wants to be better in all these things?
• 1:04:30
  I'll give you a couple of ways.
• 1:04:32
  First of all,
• 1:04:32
  we had our entire team take this assessment.
• 1:04:36
  And when we put it online,
• 1:04:38
  and we found some interesting things.
• 1:04:40
  And we didn't intentionally hire for them this way.
• 1:04:43
  But our customer service team
• 1:04:45
  is 100% them.
• 1:04:48
  What animal would you guess
• 1:04:50
  they are
• 1:04:51
  out of all elephants?
• 1:04:53
  Yeah, they're 100%.
• 1:04:54
  Yeah.
• 1:04:55
  They're all elephants.
• 1:04:56
  And we didn't hire for them that way.
• 1:04:58
  But people will go to their strengths.
• 1:05:01
  Right?
• 1:05:02
  They want to be in their elements.
• 1:05:03
  And so,
• 1:05:03
  where they're,
• 1:05:04
  where they're most powerful and purposeful.
• 1:05:06
  So, 100% of their elements
• 1:05:08
  are elephants because they are community builders.
• 1:05:12
  Right?
• 1:05:12
  They want people to feel seen
• 1:05:13
  and understood and heard and supported.
• 1:05:16
  Right?
• 1:05:17
  So, those are elephant.
• 1:05:18
  My business partner of 20 years almost.
• 1:05:21
  She's our CEO.
• 1:05:22
  She's, she's,
• 1:05:23
  she's a dolphin.
• 1:05:24
  She has this vision of a billion brains
• 1:05:26
  that were impacting.
• 1:05:27
  Right?
• 1:05:28
  And so, she holds that constant.
• 1:05:30
  Our CFO is the owl.
• 1:05:33
  Every day, we have to report all the numbers,
• 1:05:36
  you know, and he just needs that data.
• 1:05:38
  So, it's interesting like,
• 1:05:40
  you could hire for different roles.
• 1:05:42
  And then, you know,
• 1:05:43
  it's interesting also to parent,
• 1:05:44
  you know, when your kids are certain animals,
• 1:05:46
  you could, you treat them differently.
• 1:05:48
  And you would sell differently.
• 1:05:49
  So, like, if somebody is an owl,
• 1:05:52
  that's where you're given in the case studies.
• 1:05:54
  That's where you show them the research, right?
• 1:05:56
  You know, the data to back it up.
• 1:05:58
  But if somebody isn't,
• 1:05:59
  is a dolphin,
• 1:06:01
  like, and you're selling to that dolphin,
• 1:06:03
  you show them how their vision of their life,
• 1:06:06
  how your product or service fits into their future vision,
• 1:06:09
  or, you know, of their life,
• 1:06:11
  and what's most important to them.
• 1:06:13
  If you're, if you're selling to an elephant,
• 1:06:15
  nias, case studies,
• 1:06:16
  and social proof is good,
• 1:06:18
  you know, and having the visions all good,
• 1:06:20
  but what's most important is that relationship itself,
• 1:06:23
  you know, they want to feel that they could trust you.
• 1:06:26
  They want to, you know, feel that you understand them,
• 1:06:28
  they feel seen above anything else.
• 1:06:30
  And those elephants would do business with people
• 1:06:32
  who might not be, you know,
• 1:06:34
  have the best product or service,
• 1:06:35
  but they, they're trustworthy, right?
• 1:06:38
  And so, and you see this in pop culture too.
• 1:06:40
  Like, if you watch friends, right?
• 1:06:44
  Like, if you take Joey, Joey is your cheetah.
• 1:06:47
  Doesn't think ever just does, right?
• 1:06:50
  No filter just does an axe, right?
• 1:06:53
  Ross was a scientist professor.
• 1:06:55
  He's your owl, right?
• 1:06:57
  Everything is about the, about a very factual.
• 1:06:59
  You have Phoebe, the artist musician,
• 1:07:02
  who's your creative dolphin,
• 1:07:04
  and you have Monica who had to host everything,
• 1:07:08
  be the, you know, bring,
• 1:07:09
  house to all the parties,
• 1:07:10
  had to be at her apartment,
• 1:07:11
  she's the community builder or the, or the elephant.
• 1:07:14
  But you could do this for Star Trek next generation.
• 1:07:17
  You know, John Luke Picard is, you know,
• 1:07:19
  is that owl?
• 1:07:20
  Will Rikers, that cheetah?
• 1:07:21
  Data is that owl?
• 1:07:23
  Councilor Deanna Troy is that elephant, you know,
• 1:07:26
  it's just, it's just everywhere.
• 1:07:28
  And so, if people go to my brain animal,
• 1:07:29
  they could take form an assessment.
• 1:07:31
  And then we give you strategies,
• 1:07:33
  because again, people,
• 1:07:35
  a crew, like a dolphin when they're reading,
• 1:07:38
  they're in a visualize more of what they read.
• 1:07:40
  Well, that shows going to be my question.
• 1:07:41
  So, this is, you're framing it through the lens of,
• 1:07:45
  if I'm interacting with people in my work or my life,
• 1:07:47
  but what does this actually mean?
• 1:07:49
  If I learn, I'm this animal,
• 1:07:50
  and how do I learn,
• 1:07:51
  and how does this impact how I, you know,
• 1:07:54
  how I take on a new task,
• 1:07:55
  or how I go through life,
• 1:07:56
  or how I want to memorize more information,
• 1:07:58
  or whatever it is.
• 1:08:00
  And that's, and that's when you understand
• 1:08:02
  how your brain works, you could work your brain.
• 1:08:05
  When you understand how your brain works,
• 1:08:06
  you could work your brain.
• 1:08:08
  And so, if you know you're a cheetah,
• 1:08:09
  and you're fast, you're, you know,
• 1:08:10
  instinctual, and you're action-based,
• 1:08:12
  you're learning styles,
• 1:08:14
  and you would be cheetahs are best,
• 1:08:15
  they learn by doing, right?
• 1:08:17
  By rolling up their sleeves,
• 1:08:18
  they favor hands-on experience,
• 1:08:19
  they're quick decision-makers.
• 1:08:21
  They may dislike over-analysing and prefer to act
• 1:08:24
  and adjust as they go, you know?
• 1:08:26
  And then a cheetah would know their best environment,
• 1:08:28
  because that would require environments
• 1:08:31
  of rapid problem solving, fast execution.
• 1:08:34
  What are their challenges?
• 1:08:35
  They struggle with long-term projects
• 1:08:37
  that require patients,
• 1:08:38
  deep and deeper analysis, you know?
• 1:08:41
  So even productivity, if you're a cheetah,
• 1:08:43
  you can look up in, you know,
• 1:08:44
  because one of my favorite movies in Matrix,
• 1:08:47
  like many people,
• 1:08:48
  and I got to meet the counter reuse recently,
• 1:08:51
  and when he was playing outside of Toronto,
• 1:08:54
  he has a band, and he's very, very creative.
• 1:08:56
  He has great books and comic books.
• 1:08:58
  A lot of people don't see that,
• 1:08:59
  no, see that part of him.
• 1:09:00
  But I got to see him backstage afterwards,
• 1:09:03
  and in Matrix, when Neo is going to see the Oracle,
• 1:09:07
  the all-knowing Oracle and Inter Kitchen,
• 1:09:10
  there's a sign above the door that most people miss,
• 1:09:13
  but it says, know thyself, you know?
• 1:09:15
  And I think as an entrepreneur of my whole life,
• 1:09:19
  and to everyone who is an aspiring
• 1:09:21
  or established entrepreneur,
• 1:09:23
  I feel like success comes from having the curiosity
• 1:09:25
  and know yourself, right?
• 1:09:27
  That's what you take assessments,
• 1:09:28
  that's what you journal, you go to therapy,
• 1:09:30
  you do plant medicine, you do whatever,
• 1:09:31
  just to get to know yourself,
• 1:09:33
  what you believe in, what you stand for, your values.
• 1:09:36
  And then, the other part,
• 1:09:38
  and once you have the curiosity and know yourself
• 1:09:39
  is having the courage to be yourself.
• 1:09:42
  That's how many people know who they are,
• 1:09:44
  but they're not acting like that,
• 1:09:46
  because they're afraid of other people's opinions
• 1:09:47
  or expectations.
• 1:09:48
  I spend in an inordinate amount of time
• 1:09:50
  and senior centers nursing homes
• 1:09:53
  because I lost all four grandparents when I was very young.
• 1:09:56
  And I go there to help them polish off their memories,
• 1:09:59
  right, that's my job.
• 1:10:01
  But I also go there for the wisdom that I get in return,
• 1:10:04
  because I feel like, again,
• 1:10:05
  and these individuals have been on roast for so long,
• 1:10:07
  longer than me, I can learn something.
• 1:10:09
  But I also hear, it's got a lot of regret.
• 1:10:12
  And they always come in recently, I did this,
• 1:10:14
  and this woman, she was talking about her regrets,
• 1:10:21
  like she didn't pursue this relationship,
• 1:10:23
  that she felt like it was her soulmate,
• 1:10:25
  but because, well, the people that thought
• 1:10:27
  would think about that relationship,
• 1:10:29
  I saw this other guy that picked a career path,
• 1:10:33
  it was only because his parents expected it up him,
• 1:10:36
  right, you know, it's different.
• 1:10:38
  And so I just want to remind everyone,
• 1:10:40
  it's not very positive, but a thought experiment.
• 1:10:43
  Imagine you're taking your final breaths.
• 1:10:46
  It's the end of your, you know, this life.
• 1:10:48
  And at that moment, I just want people to presence this,
• 1:10:52
  none of other people's opinions are going to matter.
• 1:10:55
  None of other people's expectations
• 1:10:57
  are going to matter at that moment.
• 1:10:58
  What's going to really matter in that moment?
• 1:11:00
  Things like how you laughed, how you learned,
• 1:11:03
  how you loved, how you lived, right.
• 1:11:06
  And so I feel like it's not just about time management,
• 1:11:10
  who knows how much time we have,
• 1:11:11
  we all have 24 hours in a day,
• 1:11:13
  but it is about mind management and priority management.
• 1:11:17
  And I think the most important thing
• 1:11:20
  is to keep the most important thing, the most important thing.
• 1:11:24
  All right, the most important things,
• 1:11:26
  keep the most important things, the most important things,
• 1:11:28
  because you don't want to spend your time,
• 1:11:30
  a lot of people, they feel burnt out, right.
• 1:11:32
  Let's just get really rare.
• 1:11:33
  Or like a lot of people are starting their, their raw,
• 1:11:36
  a lot of people are starting their businesses,
• 1:11:38
  you know, after their job, right.
• 1:11:40
  They work nine to five, and they do,
• 1:11:43
  and they do their side hustles.
• 1:11:44
  And the truth is, it's not always a glorious, you know, thing,
• 1:11:48
  right?
• 1:11:49
  Usually is it, yeah.
• 1:11:50
  More often than with private planes
• 1:11:52
  and then, you know, all these things.
• 1:11:54
  And again, whatever floats people's boats,
• 1:11:57
  but I do believe people's early mornings
• 1:12:01
  and late nights will pay off for them,
• 1:12:03
  but first you have to feed your business
• 1:12:05
  until that business feeds you, right.
• 1:12:07
  And first you feed your business until it feeds you.
• 1:12:09
  Same thing with all this learning that we do,
• 1:12:11
  all the books that we buy,
• 1:12:12
  we have to feed our minds until our mind's feed us back, right.
• 1:12:16
  And I have a respect for entrepreneurs
• 1:12:18
  as they are the ones that are solving the real problems,
• 1:12:20
  they're the ones creating jobs,
• 1:12:22
  they're the ones that move in the economy.
• 1:12:25
  And, you know, going back to one of the challenges
• 1:12:28
  entrepreneurs come to us is burnout, right.
• 1:12:32
  People feel mentally, emotionally, physically burned out.
• 1:12:36
  And I just, I don't know who I'm talking to right now,
• 1:12:39
  you know, and use like notes or anything,
• 1:12:40
  but sometimes we're burnt out,
• 1:12:43
  because we're not burnt out because we're doing too much,
• 1:12:46
  because people identify burnout with doing too much
• 1:12:48
  and grants it sometimes that it's the case,
• 1:12:50
  but sometimes we're burnt out,
• 1:12:51
  not because we're doing too much,
• 1:12:52
  sometimes we're burned out because we're doing too little
• 1:12:55
  of the things that matter,
• 1:12:57
  you know, too little, the things that light us up,
• 1:12:59
  too little, the things that bring us joy,
• 1:13:01
  too little, the things that also care for us also,
• 1:13:04
  because self care is not selfish.
• 1:13:05
  So I feel like understanding who we are is very important
• 1:13:08
  and not limiting ourselves,
• 1:13:10
  that we could redraw the borders and boundaries
• 1:13:12
  of what's possible, especially,
• 1:13:14
  because if we give so much energy
• 1:13:17
  and priority to other people's expectations of us,
• 1:13:21
  if you fuel your life on other people's opinions
• 1:13:23
  and expectations, then we're gonna run out of gas.
• 1:13:25
  Even if they're positive or negative, right?
• 1:13:27
  If you're relying on something outside of yourself,
• 1:13:29
  because I do believe in entrepreneur,
• 1:13:31
  the reason why we take this path is we have agency, right?
• 1:13:37
  We realize that it, nobody's gonna come and save us,
• 1:13:40
  that if our dreams would never mean anything to us,
• 1:13:42
  then we have to work for it, you know,
• 1:13:45
  and there's a version of yourself and your business
• 1:13:48
  that's patiently waiting.
• 1:13:50
  And the goal is we show up every single day
• 1:13:52
  until we're introduced.
• 1:13:54
  And here's the thing that I like,
• 1:13:57
  I'm in coaching motor right now, I can't help it.
• 1:13:59
  Like it's hard, like change is hard, right?
• 1:14:03
  Like growth is scary, but nothing is hard as scary
• 1:14:07
  as being stuck somewhere you don't belong.
• 1:14:10
  And so again, wherever you are in your life,
• 1:14:13
  I know we're going through this process
• 1:14:15
  and at different stages, it's not always a straight line,
• 1:14:18
  but you know, change is scary.
• 1:14:20
  Growth can be hard, but nothing is as hard
• 1:14:23
  and scary as being stuck somewhere you don't belong
• 1:14:25
  because it's tough to do those hard things.
• 1:14:28
  But life is hard for one of two reasons,
• 1:14:30
  only one of two reasons.
• 1:14:31
  Life is hard because you're leaving your comfort zone,
• 1:14:33
  you're studying something new, you're meeting those people,
• 1:14:36
  you're getting airy comfort zone,
• 1:14:37
  you're starting a business, all this stuff,
• 1:14:39
  like life is hard because you're leaving your comfort zone.
• 1:14:42
  Or life is very hard if you're staying in your comfort zone.
• 1:14:45
  All right, that kind of plays,
• 1:14:46
  because the comfort zone is nice place to visit
• 1:14:49
  every once in a while, but nothing grows there, you know,
• 1:14:51
  at all.
• 1:14:53
  So going back to knowing yourself,
• 1:14:55
  the sign above the door in the matrix,
• 1:14:57
  I just feel like this assessment will give you an idea
• 1:15:01
  of how you work and then you could work better.
• 1:15:04
  Like again, when I'm back to that cheetah,
• 1:15:06
  they could take larger tasks
• 1:15:08
  and they could break it down into small sprints
• 1:15:10
  to maintain momentum, right?
• 1:15:12
  An owl is very analytical, logical, detail oriented.
• 1:15:15
  So they love solving problems and doing that research.
• 1:15:19
  So their learning style is often,
• 1:15:21
  they would excel in developing an environment
• 1:15:24
  where they can gather information, analyze, plan,
• 1:15:28
  their best for even like the roles
• 1:15:30
  that they would choose for a job or a new business.
• 1:15:33
  You know, everyone wants to get the right people on the bus,
• 1:15:35
  get the wrong people off the bus
• 1:15:37
  and make sure the right people are sitting in the right seats, right?
• 1:15:39
  So, you know, they would excel or project,
• 1:15:42
  it would require extensive research analysis,
• 1:15:44
  critical thinking, but where do they get stuck?
• 1:15:46
  Analysis paralysis, you know, overthinking,
• 1:15:49
  like thinking is good, but overthinking
• 1:15:50
  when everything would be perfect is never,
• 1:15:52
  you know, that would stop any kind of progress there is.
• 1:15:55
  So you could do this for dolphins, you know,
• 1:15:57
  they excel in open, flexible environments
• 1:16:00
  where they could explore new ideas,
• 1:16:02
  they can indeed really enjoy brainstorming
• 1:16:04
  and creative problem solving.
• 1:16:06
  So they'd be created certain roles that you can imagine.
• 1:16:09
  But their challenge, they might struggle with highly structured
• 1:16:13
  or rigid environments that limit their creativity, right?
• 1:16:16
  And so they would have to be able to develop things,
• 1:16:19
  the exercises to keep ideas flowing, prevent stagnation.
• 1:16:22
  And to do this for all of this,
• 1:16:25
  but, you know, we'll send reports on how to speed read
• 1:16:27
  and improve your memory focused on your brain animal type,
• 1:16:31
  you know, just when people do them,
• 1:16:32
  mybrainanimal.com and it's just, again,
• 1:16:35
  it's liberating for yourself
• 1:16:37
  because it takes the judgment we have over ourselves.
• 1:16:40
  But then also when you have your friends,
• 1:16:42
  your family, your team do it,
• 1:16:43
  then you know how to relate to them better, right?
• 1:16:46
  And then their behavior becomes like,
• 1:16:48
  oh, that's why, you know,
• 1:16:50
  because you understand how their brain,
• 1:16:53
  which is their control center,
• 1:16:55
  is making their choices.
• 1:16:58
  You know what I love about all of your work?
• 1:17:00
  I love a lot of different things about your work,
• 1:17:01
  but I think that the thing that stands out the most
• 1:17:04
  is you're talking to an entrepreneurial audience
• 1:17:07
  that does believe in that, thermostat analogy
• 1:17:09
  and does believe in self-agency.
• 1:17:12
  But that's difficult work.
• 1:17:14
  It's very difficult work to have self-agency.
• 1:17:16
  And I mean, like the more, I guess,
• 1:17:18
  technical term for that,
• 1:17:19
  because I've spoken about it a bit on this show
• 1:17:21
  would be internal locus of control.
• 1:17:23
  And believing that, you know,
• 1:17:24
  you have extreme ownership and agency
• 1:17:27
  over everything that happens in your life.
• 1:17:30
  But that's difficult because it's every single day
• 1:17:32
  there's a new problem to figure out
• 1:17:34
  and you know that you have to take ownership of that problem.
• 1:17:37
  But what all your work does
• 1:17:39
  is it just removes a little bit of the friction.
• 1:17:42
  It allows you to learn a little bit quicker.
• 1:17:44
  It allows you to focus your energy
• 1:17:46
  a little bit more appropriately
• 1:17:48
  if you know your brain type
• 1:17:50
  or if you know the people that you're dealing
• 1:17:52
  with their brain type.
• 1:17:53
  So I think that, again,
• 1:17:56
  the whole point of this podcast
• 1:17:58
  is to make it so that all the problems
• 1:18:01
  that you're solving in your life right now
• 1:18:03
  have already been solved to some capacity.
• 1:18:06
  And the information and insight
• 1:18:08
  and wisdom out of all the people that I bring on
• 1:18:10
  is really just to give you the tools
• 1:18:11
  to allow you to solve those problems
• 1:18:12
  quicker and more efficiently easier.
• 1:18:14
  And like at the end of the day,
• 1:18:16
  you have like a playbook for doing that
• 1:18:18
  regardless of what problem you're trying to solve.
• 1:18:20
  That's what I really appreciate.
• 1:18:22
  So thank you.
• 1:18:23
  No, I appreciate that very, very much.
• 1:18:26
  And I appreciate also not only what you do,
• 1:18:28
  but the manner you do it.
• 1:18:30
  You know, I was looking at some of your episodes
• 1:18:33
  and looking at the comments.
• 1:18:34
  You have a lot of love here.
• 1:18:35
  Apparently what you do, but the manner you do it.
• 1:18:38
  Going on agency.
• 1:18:40
  So I got to introduce this isn't what nails it down
• 1:18:44
  for me for agency.
• 1:18:46
  I got to introduce two of my favorite entrepreneurs
• 1:18:49
  together years ago,
• 1:18:51
  because they both happened to mention
• 1:18:52
  they wanted to meet each other.
• 1:18:53
  So I arranged a dinner and it was Richard Branson
• 1:18:57
  and Stanley, not Stanley, but Stanley,
• 1:19:01
  you know, the comic book legend.
• 1:19:02
  And I have an affinity for superheroes
• 1:19:04
  because I mentioned I couldn't read.
• 1:19:07
  So how did I learn how to read?
• 1:19:09
  I learned by reading comic books.
• 1:19:10
  I had like two comic books as a kid.
• 1:19:13
  And I would be underneath the covers
• 1:19:14
  when you know, everyone thought I was sleeping.
• 1:19:16
  And there's something about the art
• 1:19:18
  brought the words to life, right?
• 1:19:20
  And that's how I learned.
• 1:19:21
  But also something about the stories really made me feel
• 1:19:25
  like a superhero's not someone with just super powers
• 1:19:28
  because you could have a strength, a trait, you know,
• 1:19:31
  a skill base, but if you're not using that power for good,
• 1:19:34
  you're not a superhero.
• 1:19:35
  So they offer hope and help.
• 1:19:37
  So I really resonated with me as a kid.
• 1:19:38
  So I got to introduce the two of them.
• 1:19:40
  We're going to dinner and I, and I'm in the car
• 1:19:42
  and I asked Stan, I was so nervous,
• 1:19:45
  because I had this idea.
• 1:19:46
  I wanted to have so curious like,
• 1:19:48
  and I asked Stan, I got the guts to ask him,
• 1:19:50
  I was like, who's your favorite superhero?
• 1:19:51
  He created, you know, all of them.
• 1:19:53
  And he looked at me and he's like,
• 1:19:54
  Jim, my favorite superhero is Iron Man.
• 1:19:56
  And he said, Jim, who's your favorite superhero?
• 1:19:58
  And I post this on Instagram, he had a picture.
• 1:20:01
  He had a Spider-Man tie going to dinner.
• 1:20:04
  And I saw his at Spider-Man,
• 1:20:05
  because I was just really frozen,
• 1:20:07
  just that I was just, you know,
• 1:20:08
  having this conversation with him.
• 1:20:10
  And I said, when I said Spider-Man, it's God.
• 1:20:12
  In his iconic, Stanley voice, his cameo,
• 1:20:15
  I feel like he goes with great power, comes great,
• 1:20:18
  you know, responsibility.
• 1:20:20
  Everybody knows that.
• 1:20:21
  They don't even remember when they learned it,
• 1:20:22
  but it's in like in our DNA.
• 1:20:24
  And truth be told, I have had three head injuries
• 1:20:27
  before age 12, because again, my parents were, you know,
• 1:20:31
  working and I was very well supervised.
• 1:20:34
  But sometimes when I read and I hear something,
• 1:20:37
  I flip it, like some other people do also,
• 1:20:42
  like a form into a selexia.
• 1:20:43
  And I heard something different.
• 1:20:44
  I was like, you stand, you're right.
• 1:20:45
  Great power comes great responsibility.
• 1:20:47
  And the opposite is also true.
• 1:20:49
  With great responsibility comes great power.
• 1:20:52
  When we take responsibility for something,
• 1:20:55
  we have great power to make things better.
• 1:20:58
  And it's just, I say this,
• 1:20:59
  and I drop these names more so that when, you know,
• 1:21:06
  you're on a virgin flight or you're just looking at comic book
• 1:21:09
  and it reminds you of the lesson, right?
• 1:21:10
  These are anchors, memory triggers, right?
• 1:21:13
  That we kind of place out there,
• 1:21:15
  but it's just a reminder that, you know,
• 1:21:18
  when we're going on this, that we have more power
• 1:21:21
  than we realize that we have to influence.
• 1:21:23
  And I feel like we have a responsibility to use it,
• 1:21:26
  you know, wisely, in the area of service.
• 1:21:29
  I love it.
• 1:21:30
  Jim, where should people,
• 1:21:32
  I mean, you've dropped a couple of resources
• 1:21:36
  for the listeners.
• 1:21:38
  Are there any other, I mean, your social website,
• 1:21:40
  anything else that people want to go learn more,
• 1:21:42
  they can go to?
• 1:21:43
  Yeah, everywhere at JimQuick.
• 1:21:45
  Kid, use of the spelled right.
• 1:21:47
  That's my last name, his mother's name,
• 1:21:49
  my grandfather, I didn't change it to do what I do.
• 1:21:52
  The name, like, quick, you know, my life
• 1:21:53
  was pretty much planned out.
• 1:21:54
  But I would challenge everyone to do one thing.
• 1:21:57
  Like, if you're feeling stuck or overwhelmed,
• 1:21:59
  remember this, small, simple steps,
• 1:22:01
  literally the big changes, you know,
• 1:22:03
  the journey to success isn't about leaping
• 1:22:05
  to the top right away.
• 1:22:06
  It's about creating momentum with small,
• 1:22:09
  intentional actions.
• 1:22:10
  And little by little, a little becomes a lot.
• 1:22:13
  And so, yeah, if you're going to connect on social media,
• 1:22:15
  I would post, um, post your brain animal.
• 1:22:18
  Or post one thing you're going to do
• 1:22:19
  from whether it's the meditation, the exercise,
• 1:22:21
  the diet, the sleep, the relationships,
• 1:22:24
  the notropics, whatever.
• 1:22:27
  We did a lot of acronyms here.
• 1:22:29
  But post one thing you're going to do for better brain
• 1:22:32
  or post your brain animal, because I'm curious
• 1:22:34
  of what your community is, dominantly.
• 1:22:36
  I am too.
• 1:22:37
  Yeah.
• 1:22:38
  So if you listen to this and if you watch the episode,
• 1:22:40
  like, maybe tag on Instagram or something
• 1:22:42
  with your brain animal, that would be very good.
• 1:22:43
  Yeah, and you'll get this AI art also
• 1:22:46
  and a bunch of follow-up, you know, like PDFs
• 1:22:50
  with exact instructions on what you could do.
• 1:22:52
  The how is always easy.
• 1:22:53
  It's getting our mindset, our motivation, you know,
• 1:22:56
  set in, because so many people,
• 1:22:58
  I really feel like out of fear, people downgrade
• 1:23:03
  their dreams to meet the current situation.
• 1:23:05
  When we could, on the other side,
• 1:23:06
  upgrade our mindset, our motivation,
• 1:23:08
  our methods to meet our destiny.
• 1:23:10
  So I appreciate it.
• 1:23:12
  Thank you so much for having me on the...
• 1:23:14
  No, my pleasure, my pleasure.
• 1:23:16
  I end with this.
• 1:23:17
  It's just one last thought, and I ask everybody
• 1:23:20
  the same question.
• 1:23:22
  If you could tell your 20-year-old self one thing
• 1:23:24
  after your life, your career,
• 1:23:26
  all the different seasons you've gone through,
• 1:23:28
  one last word of wisdom, what would it be?
• 1:23:30
  I would tell my younger self that life is like an egg,
• 1:23:35
  that if an egg is broken by an outside force,
• 1:23:38
  that life ends, but if an egg is broken by an inside force,
• 1:23:42
  life begins and great things begin on the inside.
• 1:23:46
  So stop seeking all the validation
• 1:23:49
  or other people's opinions and expectations.
• 1:23:52
  And I would say, know yourself, trust yourself,
• 1:23:57
  love yourself, and most importantly, be yourself.