Latest / If I'm Being Honest: Straight Talk About Book Publishing & Promotion
From Podcast to Published Book with Jared Maher
What happens when a successful podcast becomes a bestselling book?
In this episode, I sit down with Jared Maher, lead producer at The Lever and co-author of The Master Plan, to unpack the journey from investigative podcast to independently published book. We explore how years of reporting, research, and storytelling were transformed into a long-form product that could reach readers in a completely different way.
Jared shares the behind-the-scenes decisions that shaped the book's launch, including why the team chose a DIY publishing approach, how they leveraged an existing audience, and what…
The skinny
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