Latest / BREAK/FIX the Motorsports & Vehicle Enthusiast Variety Show / Revving the Rostrum: Lydia Fenet’s High-Octane Leap into Car Auctions
Transcript
- 0:00BreakFix podcast is all about capturing the living history of people from
- 0:04all over the autosphere, from wrench turners and racers to artists, authors,
- 0:09designers, and everything in between.
- 0:11Our goal is to inspire a new generation of petrolheads that wonder.
- 0:16How did they get that job or become that person?
- 0:19The road to success is paved by all of us because everyone has a story.
- 0:27Using skills honed over two decades, performing in front of thousands.
- 0:31Our guests understands what it takes to engage, motivate, and inspire an audience.
- 0:36She speaks on topics ranging from women's empowerment and leadership
- 0:40to motivating sales teams to perform at their highest level.
- 0:43Her speaking style is inclusive, engaging, and witty, keeping audiences
- 0:48learning and laughing at the same time.
- 0:50Since leading her first auction in 2001, Lydia Fennett has taken the rostrum for
- 0:56over 1500 auctions, gracing stages and engaging audiences all over the world.
- 1:01Car lovers will recognize her as Broad Arrow's principal auctioneer at
- 1:05Monterey Car Week and Amelia Island.
- 1:07And we are very flattered that Lydia has joined us to share her road to success.
- 1:12And with that, let's welcome Lydia to Break Fix.
- 1:15Thank you so much, Eric and Lauren.
- 1:17I'm so excited to be here.
- 1:18And joining me tonight is our newest co host, Lauren Goodman,
- 1:22supervising producer of media and exhibitions from the REVS Institute.
- 1:26So welcome to the show, Lauren.
- 1:27Thank you.
- 1:28Happy to be here.
- 1:29Well, like all good break pick stories, there's always
- 1:31a super heroine origin story.
- 1:33So let's talk about the who, what, when, and where of Lydia.
- 1:36Let's go back to the beginning.
- 1:37And I'll preface that by saying no one goes to school to become an auctioneer.
- 1:43Well, in my case, I did not go to a school to be an auctioneer.
- 1:46I read an article in college in Vanity Fair magazine about a place called
- 1:51Christie's Auction House in New York City.
- 1:53I grew up in Louisiana.
- 1:54My parents were not art collectors.
- 1:56I was not aware that there was an art world where things were not hung on
- 1:59a wall like they are in the museum.
- 2:01You know, I didn't realize that people transacted art in much the
- 2:04same way they transact many things.
- 2:05And so I read this article about Princess Diana's dress is being sold
- 2:09at a charity auction in New York City at this place called Christie's.
- 2:12And everybody who worked there was glamorous and traveled the world and
- 2:16had access to this incredible art.
- 2:18And I became completely mesmerized by this world.
- 2:22And as a result of that, I really started to dig in and try to learn more.
- 2:25And again, this was before the internet.
- 2:27I know many of your listeners are probably quite youthful and perhaps that was not
- 2:30the way that you went to college, but the internet was just coming out when I was.
- 2:34Graduating from college, frankly.
- 2:35And so I really use a lot of word of mouth marketing and question asking pretty
- 2:40much anyone I came in contact with to find out more and more about Christie's.
- 2:43And eventually I was able to secure the information for
- 2:47the internship coordinator.
- 2:48And I called her.
- 2:49Almost every day for two weeks to try to get an internship, which at
- 2:53that time was completely full because in New York city, people start
- 2:56looking for internships a year out.
- 2:57And I was about two months out before the summer and I was just
- 3:01wore her down with persistence.
- 3:03I just kept calling day after day and I did not take the answer
- 3:06that the internship was full.
- 3:07I took the answer that the internship was full, but eventually I was able to seek
- 3:11for that summer and I really never left.
- 3:14About four years into my time at Christie's, auctioneering
- 3:17tryouts were open to the entire company for the first time.
- 3:19Up until that point, it had only been officers in the company.
- 3:22Pretty much everyone there ended up being sort of in their thirties and forties.
- 3:25They had families, they had lots of commitments.
- 3:27And as a result of that, there were times where they couldn't make it to auctions,
- 3:30especially charity auctions at night.
- 3:32And because this happened a lot in my fourth year at Christie's.
- 3:35They opened it up to the entire company and I marched myself right downstairs
- 3:38for tryouts and spent four days doing exactly what everybody else was doing,
- 3:43sort of pretending to be an auctioneer, like the auctioneers that we had seen.
- 3:46And at the end of four days, I was one of four people still standing.
- 3:49They passed all four of us.
- 3:51And I was on stage, I think the next week in Kansas City crying out
- 3:54what I learned in those classes.
- 3:55And that was kind of how it all started.
- 3:57Does every auction house have their own class, their own style that
- 4:00they teach the people that there are part of their organization?
- 4:03Yes, there are two types of auctioneering and an auction house
- 4:06are two types of auctioneers.
- 4:07There are auctioneers and charity auctioneers.
- 4:09And when I was training, it was pretty much guaranteed if you were an art
- 4:13auctioneer that you were a charity auctioneer, but it was not the same
- 4:16if you were a charity auctioneer.
- 4:17So the stakes to become a charity auctioneer, frankly, were a lot lower.
- 4:20And that was kind of how I got my entree into the world of auctioneering the time.
- 4:25I think there were maybe two female auctioneers and they were taking the
- 4:28sales that Seemed really underwhelming to me, the sort of book sales in
- 4:32front of maybe two or three people.
- 4:34It was like a half to completely empty sale room versus the big blockbuster
- 4:38evening sales that you see on the cover of the New York times where
- 4:41people are selling a billion dollars.
- 4:43Those were never women.
- 4:44Whereas the charity auctions, those stages were kind of open for
- 4:47anybody who would get up there.
- 4:48And I got on stage and I started doing everything auctioneering
- 4:52class, which was selling things that nobody wants at 11 o'clock at night.
- 4:56Like you would sell a Picasso and as you can imagine in a room of crowded
- 5:00people who've been drinking all night when you're acting really serious and
- 5:03trying to sell a puppy at 11 o'clock at night the way that somebody would
- 5:06try to sell a Picasso, you're going to get a kind of muted reaction to say the
- 5:09least, but because that was the way I had been taught and frankly, Because I was
- 5:13a woman and I felt really uncomfortable doing a job that most of the people were
- 5:17like, wait, who's the real auctioneer?
- 5:19I have to sort of laugh like, I'm really the only person here
- 5:21who's going to be able to do it.
- 5:22So if you want an auctioneer, I'm your only choice.
- 5:25You know, that was really my attitude for about eight years of my auctioneering.
- 5:28Nope.
- 5:28It's yeah, I'm still the person.
- 5:29It's going to be me.
- 5:30Sorry.
- 5:30There's no one else coming to save you.
- 5:32About eight or nine years in, you know, I was taking at that
- 5:34point, 50, 60, 70 auctions a year.
- 5:37I mean, I was on stage pretty much every night during auction
- 5:40gala season just because nobody else really wanted to take them.
- 5:42And I just didn't feel like I was good and I wanted to be good.
- 5:45And for me, that always equates to practice just learning what is it
- 5:49that makes an audience pay attention.
- 5:50What is it that keeps them coming back?
- 5:52How do you push an underbidder a little bit harder?
- 5:54That's all learned from practice.
- 5:55That's learned from standing on stage and having people talk
- 5:57over you and realizing that maybe this joke will make them listen.
- 6:00Or maybe if I say this, or perhaps silence is the answer.
- 6:04I was probably almost a decade into my charity auctioneering career.
- 6:07So if you can imagine somewhere between like five and 700 really mediocre charity
- 6:12auctions where people just talked over me.
- 6:14I had a night where, frankly, I felt terrible.
- 6:16I wasn't feeling good, and I called all the other auctioneers, but it
- 6:19was a Saturday night, and they all sort of said, listen, you take the
- 6:21auctions nobody wants, and nobody wants to take an auction on Saturday
- 6:24night, so nobody's taking your auction.
- 6:26And I remember rolling into the Central Park Boathouse, and I was so sick.
- 6:29I was sitting next to the podium, like, literally dying from what
- 6:33felt like the worst flu ever.
- 6:34And I didn't have that adrenaline boost that put me back up to the
- 6:38place where I pretended that I was an older British gentleman selling
- 6:41Picassos at 11 o'clock at night.
- 6:43And I just became kind of a sassy late 20 year old woman,
- 6:46which is who I was at the core.
- 6:48And I started tearing into the audience just with total abandon the
- 6:51way that I would with my siblings, like making jokes about people
- 6:54making, you're just having fun.
- 6:56And in a way it was the first time I'd ever seen an audience pay attention.
- 7:00And I'd ever seen them react in the way that I had always wanted them to react.
- 7:04And I realized that just because I'd already seen something done in a
- 7:07certain way didn't necessarily mean that it had to be done that way.
- 7:10For me, that night was such an aha moment, and I never looked back.
- 7:14Honestly, if that had been it, you know, if I'd done that night and that
- 7:17had been it and nothing had ever come of it, that would have been fine.
- 7:19I would have had that great night on stage.
- 7:21But what happened was that quite quickly, the chairman of Christie's called me
- 7:25and said, I got a call from somebody who was asking for that woman they saw.
- 7:28And that must be you, because nobody else is taking auctions at
- 7:3111 o'clock at night, except for you.
- 7:33Would you want to go take this one?
- 7:35And then it got to the point that The senior guys who never really felt
- 7:38comfortable charity auctioneering, because they were really established
- 7:41art auctioneers and they loved the formality of the increments and they
- 7:44loved the roster where they stood.
- 7:46Whereas I loved the big stage where I could walk and grab a microphone
- 7:49and, you know, call people out.
- 7:51All of those things I realized became this differentiator for me.
- 7:54And it was making a difference for the charities.
- 7:56You know, they were making twice as much as they had the year before
- 7:59just by having something completely new and different on stage.
- 8:02And I really found my footing and I just accelerated into it.
- 8:05So the auctioneering tryouts that I was telling you about, the sort of four days
- 8:08of survivor where you just get cut day after day until a few people are left.
- 8:12I taught that class for over a decade at Christie's and I got to handpick
- 8:15the charity auctioneers out of them.
- 8:17It really is amazing to me.
- 8:18And still, even as I entered into car auctioneering, which for me
- 8:22just happened this past year.
- 8:23Is that same feeling of doing something differently and showing
- 8:26people that it can be done differently and it's not good or bad.
- 8:29It's just different.
- 8:30It almost sounds like you had the education of a standup comic, which is
- 8:34you have to go out and bomb for years and years and begin to learn through practice.
- 8:38How do I personally, how can I authentically manage an
- 8:41audience, which is for you, you learned how for 10 years, how.
- 8:46It wasn't working.
- 8:47And when you tried something new, you said, Aha, something feels natural here.
- 8:50Something feels like almost not work, even though it definitely is work.
- 8:54Is there anything else that you found besides just the practice and the bombing?
- 8:59Another discipline, let's say, that helped you hone that particular
- 9:03approach that felt authentic to you?
- 9:04One of the most important things is self awareness about your performance.
- 9:08When you get on the stage, I talk about in one of my books, Really
- 9:12having this feeling constantly of seeking the approval from the audience.
- 9:16I can remember so many times getting off stage and somebody would grab my arm as
- 9:19I walked past their table, completely deflated after a really mediocre auction.
- 9:23And they would say, Oh, it was a tough crowd.
- 9:26And I would think to myself, Oh, my God.
- 9:29They know how badly I did.
- 9:30Like, and it was just this spiral.
- 9:32I would leave in tears, just, Oh, I couldn't control the audience.
- 9:35It was so bad.
- 9:36And now when somebody grabs my arm and says that I usually grab their own
- 9:38back and say, I'm a charity auctioneer.
- 9:39There's no other crowd.
- 9:40Like there is no crowd.
- 9:41That's easy.
- 9:41This is what I do.
- 9:43The skill that I've established over this time is this discipline of
- 9:46assessing how my performances grow.
- 9:48You know, I can tell you when I get off stage on a scale of one
- 9:52to 10, where I did that night.
- 9:54I will give it my all every single time, but I can always look back
- 9:57on a performance and think, I could have said that at that moment.
- 9:59I should have said that at that moment, or I'm going to use that in the next one.
- 10:03That joke really worked kind of like an improv standup.
- 10:05I have a whole group of jokes that I can go into when things aren't going well.
- 10:09And I have a whole group that I can lean into when they are going well.
- 10:12depending on how the crowd is doing, how to encourage them, how to maybe give
- 10:15them a nudge, how to give them a nudge with a hood and a wink, you know, what
- 10:19it takes to really get them to come back to me, especially when they're tired
- 10:22and they don't want to be there anymore.
- 10:24We are here to talk about cars as well as auctioning.
- 10:27And so part of your journey goes from Christie's.
- 10:30To broad arrow, why don't you take us on the rest of this trip
- 10:33and explain how that came to be?
- 10:36I can't tell you how surprised everyone was.
- 10:38And no one was more surprised than me.
- 10:41I'll be honest.
- 10:42So in the beginning of 2022, I was transitioning from a full time role at
- 10:46Christie's into an ambassador position, meaning I wasn't going to be running
- 10:49a full time team, which I'd been doing for the company for over two decades.
- 10:53At that point, I was just going to be a charity auctioneer for them.
- 10:56That for me was really about being able to create this platform and
- 10:59to continue building it outside of the four walls of the company that
- 11:02I grew up in that I love so much.
- 11:04The beauty of that was that I was going from a full time role to a consultant
- 11:07role, which really cleared the deck for anything else that I wanted to do.
- 11:11As you can imagine, having worked at a company for so long, it's weird
- 11:13to lose that part of your identity because for so many years, I mean,
- 11:16really since college, everyone's like, well, Lydia works for Christie's ex.
- 11:19And it was always about Christie's.
- 11:20What I really wanted to see was what happened as I started to drop
- 11:24that and to shed that identity.
- 11:25And so I had the ambassadorship.
- 11:27I could continue taking auctions as a charity auctioneer from Christie's,
- 11:30but that left a lot of room.
- 11:32I'm a big believer in business that we're always looking for the white space.
- 11:35I never say no to anything.
- 11:36I don't really think of anything as failure.
- 11:38If it works great.
- 11:38If it doesn't, it was a learning lesson.
- 11:40And so as I left Christie's, there was a gentleman who knew Ian, who is the head of
- 11:46marketing for broad arrow and broader, it was really just launching at this point.
- 11:49I mean, they were.
- 11:49Gearing up for their first sale at Monterey during the pebble beach week.
- 11:53And I didn't really know that much about it, but I got an email from
- 11:57this guy named Ian and just asking if I would have breakfast with them.
- 12:00They were thinking about trying something new from an auctioneering standpoint.
- 12:03They'd watched a lot of my videos on YouTube, which by the way, I didn't
- 12:06even know I had videos on YouTube.
- 12:08So the whole thing was just kind of making me laugh.
- 12:10And I honestly was laughing as I left that morning.
- 12:12I was laughing at my husband.
- 12:13I was like, yeah, can you even imagine like a car auctioneer?
- 12:16You know, what is that?
- 12:18We went out for breakfast that morning.
- 12:19This is why I will say to everyone who is listening, like you should
- 12:22always take a meeting because timing is a really weird thing.
- 12:25And Ian and I sat down and I think we spent almost two hours talking.
- 12:29At first, I was like, this is not something I would ever consider.
- 12:33And by the end of breakfast, I was, I couldn't stop thinking about it.
- 12:36As I left Christie's, I'd also had conversations with Sotheby's, and it
- 12:39was a little sticky because Sotheby's, RM, and Broad Arrow had parted ways.
- 12:43And so that in itself was its own thing.
- 12:46Did I eventually want to go to Sotheby's if I left Christie's full time?
- 12:49I mean, these were all just things going around in my head.
- 12:51There were so many different components.
- 12:53And I will say one thing that I have loved about the Broad Arrow team since
- 12:57the beginning is They are very forthright.
- 12:59There's no ambiguity.
- 13:01They were like, we want you.
- 13:02You tell us what you need to make that happen.
- 13:04I kept thinking of things that I could throw in there that
- 13:06maybe would make them say no.
- 13:08And they just never said no.
- 13:09I think when you realize that somebody really wants you for what you do,
- 13:14there's nothing as flattering.
- 13:15And they had nothing but faith in what I did.
- 13:17And that to me, after so many years was just such an incredible moment of clarity.
- 13:23I was like, you know, I've created something that somebody really wants.
- 13:26And here we go.
- 13:26We're on the same page.
- 13:28And I'll tell you, I walked into that sale in Petal Beach or at
- 13:31Monterey in August of 2022, and it really could have gone either way.
- 13:35I stood up on that stage and it didn't feel like every single person in that
- 13:38audience really wanted me on that stage.
- 13:40I can tell you just looking into the audience, it felt a little
- 13:43bit like my first charity auction.
- 13:44I feel like the guys at Broad Arrow knew that they could not have been nicer.
- 13:47It was anything I could think of.
- 13:48They were like, what do you need?
- 13:50They know I drink Diet Coke.
- 13:51Do you need a Diet Coke?
- 13:52Do you need more water?
- 13:53I mean, it was like anything.
- 13:54At one point, I think we were selling a princess carriage.
- 13:56I was like, if you guys could just get the princess carriage,
- 13:58I think we'd be all set.
- 13:59I just need a new car to be your auctioneer.
- 14:01That's all I need.
- 14:01And at the end of that sale, I think we both felt like it was a fit.
- 14:05Over the past year, I took five sales with them from year over
- 14:09year, Monterey to Monterey.
- 14:10I think every single one, we just got closer and closer and closer to
- 14:14a lockstep this year at Monterey.
- 14:16I mean, I was on stage for two days, five and a half hours each day without a break.
- 14:21And there was never a point where I felt like either one of us
- 14:23didn't know what was happening.
- 14:25You know, we figured out every one of our hand signals, you know, it's all, it's
- 14:28its whole language, car auctioneering.
- 14:30It's been such a blast.
- 14:32I cannot even tell you how much I love working with the team, and
- 14:34I'm so excited to be with them.
- 14:35I just flew out this past weekend to take the Peterson Museum, and they all showed
- 14:38up to support it, and it's just great.
- 14:40I love it.
- 14:41I love the car world.
- 14:42I love the people in the car world.
- 14:44I love learning about cars again.
- 14:46Who knew?
- 14:46And I was kind of thinking to myself, you know, charity auctions, art auctions
- 14:49at Christie's, you couldn't be any more diametrically opposed to cars in a way.
- 14:54Has there been a huge learning curve?
- 14:56How are you preparing for these auctions?
- 14:58How are you studying?
- 14:59Do you have somebody coaching you on what to say?
- 15:01And not just, it's a red Ferrari from 1968.
- 15:04Like, how are you prepping for these versus what you're used to in the past?
- 15:08It's amazing.
- 15:08I mean, it really is, as I said, and you just said this
- 15:11too, it is its own language.
- 15:12So there's a ton of prep work that goes in.
- 15:15The catalogs are sent to me in advance.
- 15:17I pour through them.
- 15:18I'm basically reading all of the essays and everything about the
- 15:20provenance, but a lot of it similar to the art world just comes from osmosis.
- 15:24You know, walking around with a specialist during the specialist meetings.
- 15:27We were laughing during one of the early interest meetings before the
- 15:31sale where we were flipping through the cars and I saw this one car and I was
- 15:34like, Oh, this must be like, you know.
- 15:36The car that's not going to sell.
- 15:37And everyone was like, Oh, there are 11 people who are
- 15:39interested in buying this car.
- 15:41And I said to Alan, the reader from broad arrow, I kind of whispered.
- 15:44I was like, really?
- 15:44I thought this was like the dump of the sale.
- 15:46I didn't think anybody, he just started laughing so hard.
- 15:48And he had to tell everyone at broad arrow that I'd said that because
- 15:51they just thought it was so funny.
- 15:52Every single one, if I say something like that, they're like, let me tell
- 15:55you why, you know, they'll laugh, but then they're like, but no, let me
- 15:58explain to you why this is important.
- 16:00Let me explain the provenance.
- 16:01Let me explain what makes this type of car, this curve, this angle.
- 16:05And it's really incredible to understand more.
- 16:08And I find myself every time I'm with them, looking at a car.
- 16:11And thinking to myself, Oh, that's the reason that that
- 16:13one is going to sell for more.
- 16:15Or I understand that because of this part of this history of this
- 16:18car, this particular year is going to be the one that's going to sell.
- 16:22It's like wine or art.
- 16:23It's all a similar pattern in many ways, but at the same
- 16:26time, it's completely different.
- 16:27So I'm going to take the opportunity to ask you a pit stop question with
- 16:31respect to the fact that now you've been through two Pebble Beach seasons.
- 16:35Is there a sexiest car?
- 16:37of all time, or most beautiful, however you want to phrase that.
- 16:40I took a sail down at the Porsche Center in Atlanta.
- 16:43I think as a result of that, I've kind of fallen in love with that car.
- 16:46I don't know if I'm going to get completely alienated by the
- 16:48car community for saying this.
- 16:50I don't know what a good car is versus a bad car.
- 16:52I can just tell you, I think that a 1960 Porsche is a very sexy car.
- 16:56And if anyone is giving those to auctioneers, please know that I
- 16:59would be a grateful recipient.
- 17:01You mentioned earlier, as part of your origin story, this Idea this picture that
- 17:06was painted about what auctioneering would be like, and I think many of us might
- 17:11have that same sort of fallacy about the world that you live in and you work in.
- 17:16And for most of us, it's that, you know, classic, you know, Johnny Cash, 51, 52,
- 17:2053, and we're going through the numbers and it's like a rodeo auction in a way.
- 17:24But I take away this illusion that it's like the red violin.
- 17:28If you've ever seen that movie, very sophisticated, very high
- 17:31brow and those kinds of things.
- 17:32Is it really like that?
- 17:34What is the auctioneering world like for those that have never attended one?
- 17:37I think it all depends on what type of auction you go to.
- 17:40You know, it even depends on the auctioneer who's on stage.
- 17:44I worked with a broad arrow auctioneer up in Gloversville when
- 17:46we were selling the collection of Jim Taylor, who he is trained as a
- 17:49traditional car or cattle auctioneer.
- 17:51I mean, he is ripping through the increments.
- 17:54Everything is a chant.
- 17:55It's a completely different style than the style that I use.
- 17:58I think at Christie's it is very Red Violin esque.
- 18:01There's so much that goes on behind the scenes.
- 18:03There's so many things that you would never even imagine
- 18:06when you watch an auctioneer.
- 18:07There are mathematical increments that are flying through your head.
- 18:10There are reserves that are set by the buyer that you can't exceed.
- 18:13There are so many things to think about, and I think a really talented
- 18:16auctioneer would never show you that.
- 18:18So to that extent, I do think it's a little bit like the Red Violin.
- 18:21I think the car auctioneering is a little different, but at the
- 18:24end of the day, it's all the same.
- 18:26You as the auctioneer are essentially the conductor of the orchestra
- 18:29and everybody's looking to you to ensure that it's going well.
- 18:33And one thing I've always said about training auctioneers, it doesn't matter
- 18:36if the sky is falling, keep a smile on your face because nobody knows that things
- 18:41are going wrong unless you show them.
- 18:43And I truly think that that's really what auctioneering is about.
- 18:46It's like, you're figuring it all out.
- 18:47You're the duck with their little feet paddling as fast as possible underneath,
- 18:50but on the top, it's supposed to look elegant and seamless and beautiful.
- 18:55Speaking of which, when you're talking about the preparation, especially for
- 18:58something like Amelia Island and Pebble Beach, those are momentous occasions.
- 19:03Those really are anchors in the calendar.
- 19:05It is a lot of pressure.
- 19:07Some of the press that came out about this past year's Monterey Car
- 19:10Week was a little bearish about, oh, like maybe sales are kind of down.
- 19:14But I'm also wondering a little bit if when you're looking at your audiences
- 19:18and maybe because cars is a newer thing for you, you don't have the years
- 19:21under your belt to be able to compare.
- 19:23But maybe also the audience you're talking to is changing.
- 19:26It's something we're talking about with cars.
- 19:28And maybe what they're into is also changing.
- 19:30So just like the status quo, like, oh, auctioneering means you talk like this.
- 19:34But wait, why does it have to be like this?
- 19:36Maybe also looking at the market.
- 19:38Okay, the kind of people who come to the car auction are this.
- 19:41Well, maybe they're actually moving a little this way or a little that way.
- 19:45Is that a trend that Broad Arrow is talking about?
- 19:48Like all companies right now, one of the most interesting things
- 19:51to consider is the online market.
- 19:53You know, I think that that's in any auction business is crazy not
- 19:57to look at the online market and think, how can you push boundaries?
- 20:00How can you entice new bidders?
- 20:01Because the more bidders you have, whether online or in the room or
- 20:05coming in, frankly, on the phones.
- 20:06The more chance you have to get an underbidder and it was the auctioneer.
- 20:09That's all I'm looking for.
- 20:10I'm looking for the person to push ultimately the person who wants it.
- 20:13I'll probably get it, but how far can I push them up?
- 20:16You know, I think that the markets are changing.
- 20:18I think to be savvy, you have to keep up with that.
- 20:20There does still seem to be an appetite in the car community.
- 20:22As far as I can tell when you're in, in the community around it, people
- 20:26want to be there for the rallies.
- 20:28They want to be there for the early morning donuts.
- 20:30You know, they want to be there for all those moments.
- 20:32In the calendar to see one another and to bond over something that they all love,
- 20:36which in this case is the car community.
- 20:38Again, I come from the art world.
- 20:40It's a very similar thing in the art world.
- 20:41You know, if I was in Hong Kong, London, or New York at a certain time of the
- 20:44year, I would always bump into people because they were there for the sales.
- 20:47I do think that that's the beauty of these communities.
- 20:50And hopefully the answer is you're bringing in younger, more energetic
- 20:53buyers, as well as courting the people who've been there for a long time.
- 20:56And that knowledge is being passed down generation over generation.
- 20:59Not only have you been an auctioneer, you've run your own agency.
- 21:03Now you're involved in the car world.
- 21:05You're also into podcasting.
- 21:07And though we won't count this as an official crossover episode, tell our
- 21:11audience a little about your show, claim your confidence in what it's all about.
- 21:15During COVID, I, like many people, was a little stir crazy.
- 21:20I'm a complete extrovert in every sense of the imagination.
- 21:23And so it was really difficult being at home without anyone, except my
- 21:28kids and my husband in four walls and homeschooling and running a team
- 21:32and all the different things that we were all juggling at that point.
- 21:34And a nonprofit that I had worked with for a long time reached
- 21:37out to me called the River Fund.
- 21:39And said, listen, we can't do our auction this year and we need cash.
- 21:42There's a food pantry line that is going around the block four times.
- 21:46It's dire.
- 21:47Is there anything you can do?
- 21:49And I'm just sort of sitting there and I was like, listen, I could
- 21:51start interviewing people and ask people to donate to the river
- 21:54fund if they were interested in listening as just something to do.
- 21:58And my first book that I wrote was called the most powerful
- 22:01woman in the room is you.
- 22:02And in that book, I have case studies from different women who.
- 22:05Just basically gave knowledge about things that had happened in their life.
- 22:08People like Martha Stewart, Barbara Corcoran, Arianna Huffington.
- 22:12So I just emailed every single person I could think of and said, listen, if I was
- 22:15to set up this Instagram live 4 PM every afternoon during COVID, would you come on?
- 22:20And I can just ask you questions about what you're doing because
- 22:23we're all kind of struggling and I'm sure tips could be used COVID.
- 22:30And then Rockefeller center had seen that happening.
- 22:32One of the women who worked in Rockefeller center.
- 22:34And so when they opened a podcast studio, they called me and said,
- 22:37listen, we have this podcast studio.
- 22:38We would love for you to bring the most powerful woman in the room is
- 22:41dot, dot, dot to Rockefeller center.
- 22:43And I actually sold my first book to Netflix.
- 22:46So I don't own that name anymore, but I just written my second book
- 22:49called claim your confidence.
- 22:50My podcast idea was really simple.
- 22:52I live in New York.
- 22:53I bump into powerful women all the time.
- 22:55I thought, why not just interview them and ask them what it was like and what they
- 22:58are like as it pertains to confidence.
- 23:00If they're confident now, if they grew up that way, what it took them to get there.
- 23:04And a lot of times you find that people may have had confidence.
- 23:07They might've lost it along the way, but we hear those stories on the podcast.
- 23:11So I'm coming to the end of season one, January 31st, and I'm opening
- 23:14up season two to men and women.
- 23:16Henryk Blundquist, the New York Rangers goalie, is going to be
- 23:19my first guest on season two.
- 23:21So we're going to start it in a new direction and talk about confidence
- 23:24with men and women, which I think will be really interesting and open the
- 23:27conversation to a new audience as well.
- 23:29Well, speaking of confidence in women, is that how you came to Slam.
- 23:34The slam.
- 23:34Slam your imposter syndrome.
- 23:36Yeah.
- 23:37You know, I, I'm a writer.
- 23:38I write to a white space.
- 23:39I write about everything that's going on in my life.
- 23:41I mean, it's almost like a diary that just keeps going.
- 23:44And because there have been so many seismic shifts in my life
- 23:48in the past five years, those all become fodder for chapters.
- 23:51And imposter syndrome was something that I felt so much when I was younger.
- 23:55All the time.
- 23:56I can remember sitting in meetings and walking in and just being like.
- 23:59I'm never going to open my mouth because everyone's going to be like,
- 24:02who is that woman sitting in there?
- 24:04He doesn't have anything to say, or she's not saying the right thing.
- 24:06And I say a lot in the book, like nobody thinks that it's what we think about
- 24:09ourselves and how we fill our minds with who we are and the space that we take up.
- 24:15And so slam your imposter syndrome was really just about.
- 24:18Stopping those negative thoughts about ourself, listening to what people
- 24:21say, accepting, as I said earlier, that we give ourselves a gold star.
- 24:25Nobody else gives you a gold star for living the life you want and making
- 24:28our point and not backing down when you know you're right about something.
- 24:31And it seems intuitive, but sometimes just hearing somebody else say it
- 24:35is all you need, that and having a gavel and being able to slam it down.
- 24:38Those two things are always very helpful for me.
- 24:40I do need more gavels in my life.
- 24:42I think that's going to help me a great deal at my own job.
- 24:44So I'm going to adopt that.
- 24:45Well, Lauren, I will tell you as a salesperson that today I launched
- 24:49a gavel charm necklace called the strike method to give you
- 24:53confidence when you don't have it.
- 24:54So for those of you who are out there and you want a gavel to wear on days
- 24:58when you don't feel so great, or you just need a little confidence
- 25:01boost, I literally launched it today.
- 25:03And I would say for all the.
- 25:04Dad's daughters out there as well.
- 25:06I launched it on both of my daughters because I want them to feel confident
- 25:10and ready to go at anything for anything.
- 25:13Oh, that's wonderful.
- 25:14I love that.
- 25:15I love that.
- 25:16I do want to touch on though.
- 25:17I really liked the, what really stuck out to me in slam was listening to what
- 25:23people are saying, not what you think.
- 25:25They're saying, and I felt personally attacked by that advice,
- 25:29but thank you for calling me, calling me to the front like that.
- 25:33But could you just expand on that a little bit for our listeners?
- 25:36So I had three children in a row as some of us do in life.
- 25:40I had them all within four years.
- 25:42I had been working at Christie's for 13 years when I had my first child.
- 25:46It was definitely on my mind.
- 25:47I didn't even tell anyone I was pregnant with my first child until I was well
- 25:50into my fourth month, just because I didn't want to be counted out.
- 25:53This was 10 years ago.
- 25:54So it wasn't the conversation that is taking place today.
- 25:57And I really can't tell you how many times people would say things to me and I
- 26:01would take them in the worst way possible.
- 26:04And I say in the book, really good guy friend of mine who
- 26:06I'd worked with forever.
- 26:08And I have a really, really, like, I love a sense of humor.
- 26:11I have two brothers and a sister, and really all we do is just make
- 26:14fun of each other all the time.
- 26:15So I'm always down for being made fun of.
- 26:17I'm always down for making fun of other people.
- 26:19But my guy friend, as I walked in, said something about, I can't even
- 26:22remember what the exact sentence was, but it was something like nice to see
- 26:25you back here or something like that said in the most innocent way possible.
- 26:29And the spiral of negativity that came out of that comment
- 26:32to me, all I could think of was.
- 26:34Oh, he means that I'm not here all the time because I have three kids at home.
- 26:37He must be thinking that I'm not here anymore and that I've taken
- 26:40all these maternity leaves and what a slacker and just on and on.
- 26:44And so I say in the book, listen to what people say.
- 26:48And also if you're going to have a narrative.
- 26:50Make it a good one, right?
- 26:52Why do I go down that negative spiral?
- 26:54I say in the book, what I should have said to myself is like, he said to
- 26:56you, like, how are the kids at home?
- 26:58Like glad to see you back or something.
- 26:59And what I should have said was Lydia, great to see you back here.
- 27:02God, three kids at home and you're still put together and
- 27:04getting into work on time.
- 27:06Like, here's to you.
- 27:07What's wrong with that story?
- 27:08Why give myself the opposite one?
- 27:10So if you're going to make up a story, Make it a positive one.
- 27:13But first and foremost, listen to what people say and don't assume based on where
- 27:18you are, what you're thinking that what they're saying is not nice or negative.
- 27:22I think that's actually the perfect segue into this next question, which
- 27:26we have reformulated for different guests on the show, especially women
- 27:30in the auto sphere to ask them.
- 27:31a perspective for a younger version of themselves, or my
- 27:35daughters, or your daughters, or anybody else's that are out there.
- 27:37So if a young woman walked up to you at the next Broad Arrow Radius event
- 27:41and said, Lydia, why do you do this?
- 27:43And how can I become you?
- 27:46What would you say?
- 27:47First and foremost, send me a video and I can either Help you learn how to be
- 27:51an auctioneer or I can represent you as part of my auctioneering agency.
- 27:55No, I'm kidding.
- 27:56You know, I would just say to them, listen, if this is something that you're
- 27:58passionate about, there are definitely auctioneering schools that you can go to.
- 28:03Most importantly, start public speaking.
- 28:06That, for me, is always the key to good auctioneering.
- 28:09Take an improv class, get comfortable being on stage, and
- 28:12then start learning about cars.
- 28:14Start educating yourself about this industry that you want to be in.
- 28:18Same with the art auctioneering.
- 28:19If it's something that you want to do, do the work.
- 28:22Because at the end of the day, there is absolutely no
- 28:24substitute for doing the work.
- 28:26And once you do it, you'll realize that the more you do, the more
- 28:29successful you're going to be.
- 28:30So if you want to be an auctioneer, I would say start taking
- 28:33some public speaking classes.
- 28:34Take a couple of improv classes, start taking an auctioneering school.
- 28:38If there's one close to you, if not, just start watching videos.
- 28:41None of this is rocket science.
- 28:42It's just practice and getting comfortable on your feet in front of people.
- 28:46Well, with that, Lydia, any shout outs, promotions, or anything else you'd like
- 28:49to share that we haven't covered thus far?
- 28:51Well, I say to everyone, I am busiest on Instagram, which I, Live on
- 28:55because I think it's such a fun thing.
- 28:57And also my mom watches it in that way.
- 28:58She always knows where I am, which is helpful.
- 29:00I have two books, the most powerful woman in the room is you
- 29:03and claim your confidence, which are both available on Amazon.
- 29:05And as you mentioned earlier, I have a claim your confidence podcast.
- 29:08So be sure to tune into that, but otherwise you will see me back on stage
- 29:12with broad arrow and Amelia in March and next year in Monterey as well.
- 29:16And I think we have some other sales 2024.
- 29:19So if you're looking for me in the car world, that's where I'll be.
- 29:22Lydia Fennett is the founder and CEO of the Lydia Fennett Agency,
- 29:26a boutique agency representing best in class charity auctioneers.
- 29:30Over her two decade long career, Lydia served as the Global Managing Director
- 29:35of Strategic Partnerships for Christie's and reshaped the fundraising landscape as
- 29:39the world's leading charity auctioneer.
- 29:41She has single handedly raised over 1 billion for more than 800 organizations
- 29:46and broken down countless barriers for women in the auction industry.
- 29:50To learn more about Lydia, be sure to pick up a copy of her
- 29:52book, Claim Your Confidence.
- 29:53Visit her website at LydiaFennett.
- 29:56com or tune into her podcast of the same name everywhere you stream or listen.
- 30:00You can also follow her on social media at LydiaFennett on Instagram and
- 30:05threads or connect with her on LinkedIn.
- 30:06And if that's not enough, catch up with her at the next Broad
- 30:09Arrow Radius auction near you.
- 30:11With that, Lydia, I can't thank you enough for coming on BreakFix and sharing your
- 30:15road to success story with us and any women in the autosphere or petrolheads
- 30:19that are out there that are interested in this corner of the automotive world.
- 30:23And one thing that I've noticed about this conversation and you exude it
- 30:27every time we've gotten together and talked, it's that old adage.
- 30:30Do what you love and you'll love what you do.
- 30:32And you epitomize that statement.
- 30:34And for those that haven't seen Lydia in an action, I highly recommend it.
- 30:38So thank you again for what you're doing and inspiring other
- 30:40automotive enthusiasts out there.
- 30:42Oh, thank you, Eric and Lauren for the opportunity and thank you to
- 30:45all the listeners for tuning in.
- 30:51We hope you enjoyed another awesome episode of Brake Fix Podcast, brought
- 30:55to you by Grand Touring Motorsports.
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