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Latest / Where Pop Culture Meets PR

The Latest...Taylor Swift - The Beginning Of The End?

In this episode of The Latest…, we uncover what might be Taylor Swift’s biggest PR battle ever. Swift’s moral positioning in the industry has remained solid and consistent after all these years, coordinated by her personal PR guru Tree Paine. But after a court mandated release of her personal texts to Blake Lively, could it all come crashing down? And what does this mean for her future?

In this episode:

- Taylor's genius move on masters of her music

- Texts and timelines highlight possible hypocrisy in her actions

- Are her fans going to keep buying into her current image?

- Does Taylor need…

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