E68- "Turning Your Land into a Brand" with Toni Alexander Part 2
In this episode, Carter continues his talks with Toni Alexander, the President and Creative Director of Intercommunications on branding and telling the story of your project.
In this episode, you'll learn:
1) How do you turn your land into a brand?
2) What's the "Big Idea" behind a marketing campaign?
3) How do you develop your brand promise?
4) What role does story telling plan in branding dirt?
5) How has AI and computer-generated graphics changed the marketing of development projects?
Show Notes
Contact Information
Toni Alexander
(P) 949-644-7520
(E) talexander@intercommunications.com…
The skinny
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