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Ep 016 – Carving Out Space for your Business with Rachel Krich

Today Rachel Krich, founder of PlanItForU, shares how multiple disastrous vacations gave rise to her company, where she helps people create the vacation experience of their dreams.

She shares the secret to overcoming her greatest enemy in running her business: perfection.

She shares her thoughts on finding the intersection of your passion and a gap in the market, growing and tapping into her existing network to generate clients, and how she shifts her marketing and services when the travel industry grinds to a crawl.

Rachel covers the importance of being clear on what your clients are…

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