Latest / What the Flux / Qatar Airways snaps up a chunk of Virgin Australia | LVMH x Formula 1 | Youtube revamps Shorts

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Qatar Airways snaps up a chunk of Virgin Australia | LVMH x Formula 1 | Youtube revamps Shorts · What the Flux

• 0:05
  Speaker 1: This is what the Flux.
• 0:06
  Speaker 2: I'm Brettan Justin and Monday, the seventh of October, dozy boy.
• 0:10
  Speaker 1: A and Z Bank has been in a fair bit
• 0:12
  Speaker 1: of hot water lately with its trading scandal. But now
• 0:14
  Speaker 1: it's come out that am Z has paid a combined
• 0:17
  Speaker 1: sum of ninety nine million dollarydodars to settle two class actions.
• 0:21
  Speaker 1: Now one was related to commissions to car dealers, if
• 0:24
  Speaker 1: you don't mind, and the other was for charging excessive
• 0:27
  Speaker 1: fees on its super product boiling water.
• 0:29
  Speaker 2: Some might say, be man, uh huh, now Fox, I'm
• 0:31
  Speaker 2: the ASEX jump six and a half percent in the
• 0:33
  Speaker 2: September quarter, that was the best quarter of the year
• 0:35
  Speaker 2: so far. In a Flex app, we take a closer
• 0:37
  Speaker 2: look at the three best performing companies on the ASX
• 0:39
  Speaker 2: two hundred in September, and there's one particular industry that
• 0:42
  Speaker 2: comes out on top. To make sure to download the
• 0:44
  Speaker 2: Flux app to check it all out.
• 0:45
  Speaker 1: Three truly riveting, if not life changing stories today, Dozy
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  Speaker 1: boy let's do it for our first. Virgin Australia announced
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  Speaker 1: last week that Qatar Airways officially plans to buy a
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  Speaker 1: twenty five percent stake in the Ossie Airline, but there's
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  Speaker 1: still one little, big hold up.
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  Speaker 2: Could potentially be some very big news for Ozzy consumers
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  Speaker 2: and competition. Be man, if you don't mind to tell
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  Speaker 2: me what.
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  Speaker 1: Some background Josey Boy. Virgin Australia was one of the
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  Speaker 1: first major airlines in the world actually to go bust
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  Speaker 1: during the COVID nineteen pandemic, and just.
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  Speaker 2: After hitting their major turbulence, the plane was steadied by
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  Speaker 2: private investment firm Bane Capital, which bought Virgin Australia for
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  Speaker 2: three and a half billion dollars.
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  Speaker 1: Now, for those that don't know, Qatar Airways is the
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  Speaker 1: national carrier of Qatar.
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  Speaker 2: A country known for its vast, vast vast amounts of oil.
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  Speaker 1: And Jessy Boy. While Qatar Airways has a flight sharing
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  Speaker 1: partnership already with Virgin today, it's now going one better.
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  Speaker 2: Yeah. Last week Qatar Airways announced it's planned by a
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  Speaker 2: twenty five percent stake in Virgin Australia.
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  Speaker 1: Now, under this proposed deal, Virgin Australia plans to launch
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  Speaker 1: flights from bris Vegas from Melbourne, from Perth and Sydney
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  Speaker 1: all the way to Doha in k Man.
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  Speaker 2: Cut the crap, give me the gass. How much were
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  Speaker 2: we talking for this twenty five percent?
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  Speaker 1: The purchase price of twenty five percent, Josey Boy is
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  Speaker 1: an undisclosed amount. Boring and this deal will need approval
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  Speaker 1: from not only the hyble C but also the Foreign
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  Speaker 1: Investment Review Board.
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  Speaker 2: Interesting, So what is the key learning here?
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  Speaker 1: There's a very careful balance between protecting national interests and
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  Speaker 1: creating consumer benefits.
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  Speaker 2: You see, AMAN, the Foreign Investment Review Board or ERB
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  Speaker 2: as they like to be called, now examined proposed foreign
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  Speaker 2: investments into Australia.
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  Speaker 1: And this organization's role is to determine whether these investments
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  Speaker 1: are in Australia's national interest, whatever that may mean now
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  Speaker 1: as it happens Jasi Boy. Last year, Qatar Airways was
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  Speaker 1: blocked by the Australian government from a request to fly
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  Speaker 1: more services into Sydney and Melbourne and Brisbane and Perth.
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  Speaker 2: And this caused major uproar because people believe this is
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  Speaker 2: a way for Quantas to maintain its market dominance.
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  Speaker 1: Now some more contexts, Jasie Boy, Quantus and Virgin Australia
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  Speaker 1: together they control about ninety percent of Australia's domestic aviation market.
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  Speaker 2: So AMAN it'll be interesting to see where this one goes,
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  Speaker 2: especially if it helps bring down prices for consumers.
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  Speaker 1: For our second story, Elvier Mate has signed a monster
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  Speaker 1: ten year sponsor deal with Formula one to put their
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  Speaker 1: brands all over the racing grid.
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  Speaker 2: First it was the Olympics, then Paralympics, now Formula one.
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  Speaker 2: Elvi Major really riving up the sporting engines. Be Man,
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  Speaker 2: so tell me more.
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  Speaker 1: Well, Josie Boy. Elvia Major is the French luxury conglomerate
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  Speaker 1: that stands for Louis Vuitton, Moet, Hennessy.
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  Speaker 2: And within this huge conglomerate there are more than seventy
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  Speaker 2: five luxury brands or maisons as they like to call.
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  Speaker 1: Them, and we'll be talking Louis Vuitton, Dior, Givanci, Fendy, Celine, Kenzo,
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  Speaker 1: tag Hoyer.
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  Speaker 2: And also luxury drinks like Moet, Verve, Clico and Hennessy.
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  Speaker 1: Now Jasi Boy. During the Olympics and the Paralympics in Paris,
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  Speaker 1: you may have seen some of Elvia Mahor's brands floating about.
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  Speaker 2: And up the back of this success, be Man, Elvi
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  Speaker 2: Mahor signed a ten year deal with Formula one that
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  Speaker 2: will put it front and center.
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  Speaker 1: Ah and This deal is believed to be worth around
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  Speaker 1: one hundred million euros a year for ten years. It's
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  Speaker 1: really all about getting in front of a new, truly
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  Speaker 1: global audience.
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  Speaker 2: So what is the key Lenni here?
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  Speaker 1: As consumer preferences evolve, brands need to evolve their marketing
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  Speaker 1: to be where their audiences are spending time and attention.
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  Speaker 2: LVMH's brands have traditionally used a list celebrities as their
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  Speaker 2: brand ambassadors to promote their very luxurious products.
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  Speaker 1: Yep, think Arihana, think Zendaya, think to Law.
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  Speaker 2: But b Man. Since the success of the Olympics, LVMH
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  Speaker 2: is starting to look at new ways to get multiple
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  Speaker 2: touch points with the customer in the same spot.
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  Speaker 1: Yep, tag Hoyer, which is obviously owned by LVMH. They're
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  Speaker 1: going to replace Rolex as the official timekeeper of F one.
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  Speaker 2: LVMHOR manufacturer cases for the trophies.
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  Speaker 1: And you better believe they'll now be squirting bottles of
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  Speaker 1: moat from the podium.
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  Speaker 2: And b man, we know that F one has gone
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  Speaker 2: through a serious makeover since the Drive to Survive series
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  Speaker 2: took Netflix by storm.
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  Speaker 1: YEP drew in more female fans on F one and
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  Speaker 1: fans in the US and Bman.
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  Speaker 2: The US market was worth nearly twenty two billion euros
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  Speaker 2: in revenue for LVMH last year.
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  Speaker 1: So LVMH is hoping that by sprinkling into the luxury
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  Speaker 1: brands across the F one track, it can draw a new,
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  Speaker 1: younger audience to its brands.
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  Speaker 2: For our third and final story, YouTube is bringing big
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  Speaker 2: changes to its YouTube shorts to try and compete even
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  Speaker 2: closer with the talk.
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  Speaker 1: Not like YouTube shorts wasn't already a TikTok clone to
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  Speaker 1: begin with juzzy boys, So I want to know what
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  Speaker 1: is the story here?
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  Speaker 2: What is it? We'll be man. YouTube is the og
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  Speaker 2: video sharing platform that launched back in two thousand and.
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  Speaker 1: Five gave us little gems like Harry Potter, puppet Pals
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  Speaker 1: and Charlie bit my Finger.
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  Speaker 2: Now back in twenty twenty, when the pandemic had us
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  Speaker 2: all doing viral TikTok dancers, YouTube also wanted to get
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  Speaker 2: in on the fun, and they launched YouTube shorts.
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  Speaker 1: Just like TikTok, shorts was all about vertical and scrollable
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  Speaker 1: and bingeable videos that are max thirty seconds.
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  Speaker 2: But now be Man YouTube's giving shorts more of a
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  Speaker 2: TikTok esque glow up with its latest updates.
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  Speaker 1: We're talking longer videos up to three minutes, something TikTok's
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  Speaker 1: also been increasing over the years, and.
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  Speaker 2: The piece de resistance is it's new templates feature.
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  Speaker 1: Yep it let's creators jump on trends quickly and add
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  Speaker 1: their own take to an existing video.
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  Speaker 2: Looks like YouTube kind of wants some of that trend
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  Speaker 2: fueled growth that TikTok has really been benefiting from.
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  Speaker 1: Excellent call Jazzy Boy. So what is the key learning here?
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  Speaker 2: The secret to a thriving social media business is simply
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  Speaker 2: to get users involved.
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  Speaker 1: You see, TikTok success as a plat comes from user
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  Speaker 1: generator content, but then the TikTok community builds on that content.
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  Speaker 2: Trends like very mindful, very demure, or the cucumber trend,
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  Speaker 2: they'd be unpopular, and they prompt others on the platform
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  Speaker 2: to post their own take of the trend.
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  Speaker 1: That creates more engagement on the platform and therefore more growth,
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  Speaker 1: which is.
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  Speaker 2: Why even the YouTube shorts actually has more monthly active
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  Speaker 2: users than TikTok. TikTok is the undisputed leader when it
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  Speaker 2: comes to engagement.
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  Speaker 1: Yep TikTok's average viewcount was over eighteen thousand in the
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  Speaker 1: first quarter of twenty twenty four, Where's shorts which just
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  Speaker 1: over six hundred and forty.
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  Speaker 2: So man, it makes sense why YouTube is trying to
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  Speaker 2: use very similar tactics to TikTok Bloxam. The September quarter
• 6:34
  Speaker 2: was the best quarter of the year so far on
• 6:36
  Speaker 2: the ASX, and I'll give you a hot tip. One
• 6:38
  Speaker 2: of the top industries was mining. There are a whole
• 6:41
  Speaker 2: range of reasons for that. We've touched on some of
• 6:42
  Speaker 2: the pod but if you want to learn more and
• 6:44
  Speaker 2: which companies perform the best, they sure to download the
• 6:46
  Speaker 2: Flux app and check out our article on the best
• 6:48
  Speaker 2: performing docks.
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  Speaker 1: Lovely stuff, Dozy boy, thanks for listening, and we'll see
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  Speaker 1: you on Wednesday.