Leveraging Thought Leadership | Rita Clifton | 280

Leveraging Thought Leadership · Dec 10, 2020 · 22m

Today's guest is Rita Clifton, the co-founder, and chairman of BrandCap. She has been called "The Brand Guru" by the Financial Times and is the author of a new book Love Your Imposter: Be Your Best Self, Flaws and All.

Rita is best known for her work on branding, so a book on imposter syndrome might seem like a departure. She shares why she wrote the book and the principles from branding she incorporated that can work in any aspect of your life.

We discuss moving the book to the next stage and creating a business around it. What the goal of that might be, how it could play out, and how to…