Melina Palmer: What Your Employees Need But Can't Tell You
Change is hard, even when it's a change that makes our lives easier. Today, I speak with Melina Palmer, CEO of The Brainy Business, expert in behavioral economics for organizations around the world, and the author of What Your Employees Need and Can’t Tell You. We give you a refresher on behavioral economics and how our human brains work - especially the conscious and unconscious parts of our brains. We discuss why change is hard, even when it's a good change, and how leaders get change massively wrong. Melina will share her framework called "It's Not About the Cookie" and how it applies to…
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