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Why Franchisees Are Investing in Brand-Owned Supply Chains
Franchisees have long accepted that they must buy equipment, ingredients, and uniforms from the franchisor — often at a markup. But in 2026, a growing number of franchisees are pushing back. They're forming purchasing cooperatives, suing to open up approved-supplier lists, and in some cases building their own distribution networks. This episode drills into one concrete case: the Subway franchisee revolt that began in 2021 and has since inspired similar battles at Dunkin', Burger King, and 7-Eleven. Lucas and Luna break down the economics — how a 15 percent markup on supplies can…
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