Relevance Is More Than Just Recognition: In Conversation with Victoria’s Secret CMO Elizabeth Preis
Victoria’s Secret is one of the most recognizable brands in the world, but recognition alone does not guarantee relevance. In this episode of Retail Refined, host Melissa Gonzalez sits down with Victoria’s Secret CMO Elizabeth Preis to explore how an iconic brand evolves while remaining grounded in the heritage, emotional connection, and customer relationships that made it powerful in the first place.
Preis shares how Victoria’s Secret and PINK are shifting from promotion-led marketing toward product, emotion, and community. She explains the progression from awareness to relevance to…
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