Digital Joy: Hershey’s Strategy for Retail Design
Retail design is at a crossroads. As customer expectations rise, physical stores must offer more than just products: they must deliver animation, meaning, and connection. Steve Calhoun and Andy Hunt, from The Hershey Company, join Top Retail Expert Elisa Servais to discuss how Hershey’s uses technology to amplify nostalgia and joy without overstimulating the shopper. Inside the Episode: - The Digital Interface: Moving beyond multichannel silos to make the mobile phone an integral part of the store journey. - The AR Sandbox: Using spatial computing and AR to field-test "blue sky" merchandising…
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