Latest / Event Industry News Podcast
How AI and Data Are Rewriting Event ROI — Rainfocus CMO on the Frontline
In this episode James Dickson is joined by Rainfocus CMO Ashleigh Cook to discuss how event data and AI are transforming attendee experiences and providing measurable ROI. She explains data-driven personalisation, real-time analytics, and AI-powered sentiment and recommendation tools that speed decision-making and improve conversions.
The episode covers practical topics like data migration, integrating event data with CRM/marketing stacks, pre-population to reduce friction, and using dashboards to track velocity and retention over time.
This episode of the Event Industry News Podcast is…
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