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Social Media for Multipreneurs – How to Manage Multiple Brands Without Overwhelm · The Boujee Multipreneur

• 0:17
  SPEAKER_00: Welcome back to the Bougie Multipreneur.
• 0:20
  SPEAKER_00: I'm your host, Hilary.
• 0:21
  SPEAKER_00: We're talking about building empires, creating wealth, and doing it all in style.
• 0:26
  SPEAKER_00: Today's episode is a must-listen if you're a business owner like me, juggling multiple brands and wondering, how do I manage all this social media for all my businesses without losing my mind?
• 0:38
  SPEAKER_00: This is what I get asked.
• 0:40
  SPEAKER_00: And I know I have several businesses, and you might too.
• 0:43
  SPEAKER_00: I get it.
• 0:44
  SPEAKER_00: We love running multiple businesses and ventures.
• 0:47
  SPEAKER_00: We need to post all the time on social media.
• 0:50
  SPEAKER_00: We have to engage with all of our followers and also keeping up with the trends.
• 0:55
  SPEAKER_00: It's all can feel overwhelming, right?
• 0:58
  SPEAKER_00: But social media is a powerful tool for brand awareness to attract clients and sales.
• 1:05
  SPEAKER_00: So we have to do it, right?
• 1:07
  SPEAKER_00: This is what I say.
• 1:07
  SPEAKER_00: It's just you know it's a must.
• 1:09
  SPEAKER_00: In this episode, I kind of want to talk to you about strategies to streamline your social media, repurpose content across multiple brands, and then maximize your engagement while spending less time on these.
• 1:23
  SPEAKER_00: So let's get going.
• 1:25
  SPEAKER_00: So why does social media matter for us multipreneurs?
• 1:30
  SPEAKER_00: Well, it's crucial, right?
• 1:32
  SPEAKER_00: But it builds a brand awareness.
• 1:35
  SPEAKER_00: Each business needs its own presence, but not necessarily on every platform.
• 1:41
  SPEAKER_00: So looking at your brand and where your people are.
• 2:25
  SPEAKER_00: And for brand authority.
• 2:27
  SPEAKER_00: So we need to be posting valuable content so it shows like trust and credibility.
• 2:33
  SPEAKER_00: So these are reasons that we need social media.
• 2:37
  SPEAKER_00: So think about like some of your big influencers or moguls.
• 2:41
  SPEAKER_00: They use personal branding to drive traffic, right?
• 2:46
  SPEAKER_00: So for instance, um, Rihanna and her Fenty Beauty, like she does things across multiple platforms, and you can do the same.
• 2:55
  SPEAKER_00: Uh, we just need to figure out what way is gonna work for you, right?
• 2:59
  SPEAKER_00: So let's talk about kind of diving into what we need to do and not feel overwhelmed, right?
• 3:07
  SPEAKER_00: Because sometimes you look at this and you're like, this all seems like a lot, and I don't have a lot of time.
• 3:12
  SPEAKER_00: I'm already running all these businesses, right?
• 3:14
  SPEAKER_00: But we need to step one, I would say, would be define your social media strategy for each business that you have.
• 3:22
  SPEAKER_00: So who is the audience?
• 3:24
  SPEAKER_00: You know, who is your target?
• 3:25
  SPEAKER_00: And then what type of content do they engage with, right?
• 3:29
  SPEAKER_00: Looking at their age and everything, where are they gonna do it?
• 3:33
  SPEAKER_00: What type of content do they like to see?
• 3:35
  SPEAKER_00: And then what platform makes the set makes most sense, right?
• 3:39
  SPEAKER_00: So, for instance, in my chiropractic office for Rangeline Chiropractic, we live a lot on Instagram, Facebook, and YouTube for like educational type things, right?
• 3:51
  SPEAKER_00: Um, whereas I don't post as much, let's say, on um Pinterest.
• 3:56
  SPEAKER_00: We have a Pinterest account, but that's not where we thrive the most on.
• 4:02
  SPEAKER_00: Um, for my business luxury garage events, where it is a facility that we rent out, we have to use a lot of like pictures to really help people understand like what that space could be used for.
• 4:15
  SPEAKER_00: Because I'm gonna think garage, they're like, eh.
• 4:18
  SPEAKER_00: So we do a lot of visual things on Instagram.
• 4:22
  SPEAKER_00: And then uh, for instance, this podcast, the Bougie Multipreneur, um, and for my coaching, I do really well with that on like LinkedIn and um maybe my personal Facebook things.
• 4:35
  SPEAKER_00: Um, but I personally don't use a lot of TikTok, it's just me.
• 4:39
  SPEAKER_00: And in fact, I don't even have it.
• 4:41
  SPEAKER_00: I don't know.
• 4:41
  SPEAKER_00: Um, my chiropractic office, Rangeline Chiropractic, we have a TikTok, but the great thing is like I outsource that to my office manager.
• 4:49
  SPEAKER_00: She's younger and far better at TikTok than I.
• 4:53
  SPEAKER_00: So you don't have to be on every platform.
• 4:55
  SPEAKER_00: You just need to know where your audience is, right?
• 4:58
  SPEAKER_00: Like, for instance, again, with my chiropractic, I rarely post on um LinkedIn because like I just don't, it's just not the right area for me for chiropractic.
• 5:10
  SPEAKER_00: But I do like to post on there for my business coaching because I have HHJ consulting.
• 5:16
  SPEAKER_00: Um, remember too that you can repurpose and batch your content out.
• 5:21
  SPEAKER_00: So if you're thinking, I just can't do this every day.
• 5:24
  SPEAKER_00: Some people they they say they're gonna five times a week they're gonna post, but then they they don't do it or they do it once.
• 5:31
  SPEAKER_00: Okay, but it doesn't have to be something you do every single day, right?
• 5:36
  SPEAKER_00: You can take snippets of things from a long like blog post or podcast episode.
• 5:42
  SPEAKER_00: You can turn that into like five to ten social media posts, you can cross promote between brands.
• 5:49
  SPEAKER_00: So you can talk about self-care on your personal page, tag your chiropractic business in the post.
• 5:56
  SPEAKER_00: And then remember to use this scheduling, the meta business suite for like Facebook and Instagram.
• 6:01
  SPEAKER_00: I know a lot of us use that.
• 6:02
  SPEAKER_00: Then schedule things out like that or planally.
• 6:05
  SPEAKER_00: I've used that one and I really like that.
• 6:08
  SPEAKER_00: Of course, there's those other ones too, um, buffer and like Hoot Suite, if anyone's still using those.
• 6:14
  SPEAKER_00: Um, a lot of things to help you schedule that way.
• 6:17
  SPEAKER_00: You could sit down for a couple hours and maybe you could schedule the whole month at a time, right?
• 6:23
  SPEAKER_00: So get your content one week or one month in advance, just so you're not last minute, like, oh my gosh, I need to post today.
• 6:30
  SPEAKER_00: I think that makes people stressed out.
• 6:33
  SPEAKER_00: And then maybe they just don't do it at all.
• 6:36
  SPEAKER_00: I love to do um two to four weeks in advance, that's for sure.
• 6:40
  SPEAKER_00: And then, you know, I was telling you that I don't do TikTok, I just it's just one more thing for me to learn, and I just don't want to.
• 6:48
  SPEAKER_00: So delegate it, right?
• 6:50
  SPEAKER_00: Delegate to people, automate some things because your time is valuable.
• 6:56
  SPEAKER_00: Time is money, right?
• 6:57
  SPEAKER_00: And if I'm not the best at TikTok, I'm not going to do it.
• 7:01
  SPEAKER_00: But I am great at Instagram, I'm great at Facebook, I'm great creating events with event brights and meetup.com.
• 7:09
  SPEAKER_00: Like I do all that stuff.
• 7:11
  SPEAKER_00: So think of what you're great at.
• 7:13
  SPEAKER_00: And then if you're not good at something that takes too much of your time, then delegate someone else to do it.
• 7:19
  SPEAKER_00: Schedule your posts ahead of time, set up even like auto replies for like your frequently asked questions if they're messaging you and use templates for graphics.
• 7:29
  SPEAKER_00: Just keep things automated, delegate things or hire a social media person, hire a VA, someone that can handle that for you, that's good at it, that would maybe take less time than you would.
• 7:42
  SPEAKER_00: Because again, time is money.
• 7:43
  SPEAKER_00: So if you're putting in hours per week doing social media and you're not that good at it, anyways, then maybe now's the time to say, okay, maybe I should hire someone to help because you might save more money, even if you're thinking, I don't have extra money to do that.
• 8:01
  SPEAKER_00: But with that extra time, where could you make more money?
• 8:05
  SPEAKER_00: Think about it that way, too.
• 8:07
  SPEAKER_00: Um, even someone to edit videos for you or make some branded graphics that you can use later, things like that.
• 8:15
  SPEAKER_00: I definitely have a social media manager for my main chiropractic office.
• 8:20
  SPEAKER_00: They do most of it, and then I just do some extra things for them and they tell me what videos to do.
• 8:27
  SPEAKER_00: I do the videos and then they edit it for me because I'm not the best at that, and it's okay.
• 8:33
  SPEAKER_00: You we can't be wonderful at everything, can we?
• 8:37
  SPEAKER_00: So if you are not ready to hire anyone, also use your AI tools, you know, like Chat GPT is great lately, Canva is so easy.
• 8:46
  SPEAKER_00: I'm beginning to be a pro at both of those, honestly.
• 8:49
  SPEAKER_00: Let's talk about even some social media mistakes to avoid, right?
• 8:55
  SPEAKER_00: So um, here's some common ones.
• 8:57
  SPEAKER_00: Let's try to avoid these things.
• 8:59
  SPEAKER_00: Try not to do everything at once, right?
• 9:03
  SPEAKER_00: Focus on certain platforms that bring you the results.
• 9:07
  SPEAKER_00: Don't post one thing over 20 platforms and expect to bring in results with that.
• 9:14
  SPEAKER_00: Um, you have to engage, right?
• 9:17
  SPEAKER_00: So don't ignore people posting and asking questions.
• 9:21
  SPEAKER_00: It's social media for a reason.
• 9:23
  SPEAKER_00: You need to be social.
• 9:25
  SPEAKER_00: Um, you have to interact, you can't just post and then never reply or do anything else.
• 9:31
  SPEAKER_00: Also, don't um leave yourself out of pictures.
• 9:36
  SPEAKER_00: Like you have to show your face.
• 9:38
  SPEAKER_00: People connect with people, not just a business.
• 9:42
  SPEAKER_00: So you need to be in the stories and even behind the scenes content.
• 9:47
  SPEAKER_00: Like, don't use other people all the time.
• 9:49
  SPEAKER_00: They want to see the owner, right?
• 9:51
  SPEAKER_00: I'm in a lot of my videos, and do I always look cute?
• 9:54
  SPEAKER_00: No, I don't even care because let's just be real.
• 9:58
  SPEAKER_00: That's just what I look like.
• 9:59
  SPEAKER_00: And if my hair is greasy or messy, I didn't have time to put makeup on.
• 10:03
  SPEAKER_00: I'm still gonna do the stupid video, you guys.
• 10:05
  SPEAKER_00: Who cares?
• 10:06
  SPEAKER_00: We all go through that, and I don't use those filters because this is who I am in my mid-40s, and I'm okay with that.
• 10:14
  SPEAKER_00: Um, also avoid inconsistent posting.
• 10:18
  SPEAKER_00: So a dead social page will hurt your brand when people are starting to look at it.
• 10:23
  SPEAKER_00: I don't know how many um Instagram and Facebook pages I've looked at at businesses, and it will be like their last post six months ago.
• 10:31
  SPEAKER_00: Come on, you guys can do better.
• 10:33
  SPEAKER_00: You know, use the scheduling tool to say like consistent, even if it's just a once-a-week post, then every Monday just have it already going and then reuse some of your posts.
• 10:44
  SPEAKER_00: It's fine.
• 10:45
  SPEAKER_00: Go back to last year and see which posts did well, just reuse those again, you guys.
• 10:49
  SPEAKER_00: It's not a big deal, no one's gonna remember.
• 10:52
  SPEAKER_00: So, I would say, like, the key takeaway keep it simple, strategic, and sustainable.
• 10:59
  SPEAKER_00: So, as we wrap up, managing our social media accounts doesn't have to be so chaotic and stressful, right?
• 11:08
  SPEAKER_00: When you streamline the the content, you repurpose things effectively and automate what you can, you will free up your time and grow your brands.
• 11:19
  SPEAKER_00: So when you're like, I just don't have time, you probably do.
• 11:22
  SPEAKER_00: You just need to be more strategic and efficient with it.
• 11:26
  SPEAKER_00: That's one thing that I love coaching is like the efficiency and the strategy, if you will, with my coaching clients because I get a lot of shit done, you guys.
• 11:36
  SPEAKER_00: Uh, with all my businesses, people always ask me, how do you do all that?
• 11:39
  SPEAKER_00: And you have kids because I am efficient.
• 11:43
  SPEAKER_00: I master my calendar, I do things I'm good at, and I don't do things I'm not good at, right?
• 11:48
  SPEAKER_00: I'm not around, I'm not here cleaning my house every week because that's not a really good use of my time.
• 11:55
  SPEAKER_00: So, all right, back to this.
• 11:56
  SPEAKER_00: Sorry, on a tangent.
• 11:59
  SPEAKER_00: So here's an action step for you.
• 12:01
  SPEAKER_00: Let's pick one thing from the episode today and implement it this week.
• 12:06
  SPEAKER_00: Maybe you're setting up a content calendar or outsourcing some social media engagement, or you're repurposing a certain post across multiple platforms.
• 12:17
  SPEAKER_00: Pick something today and start implementing it.
• 12:20
  SPEAKER_00: You don't have to do all of it, just start somewhere.
• 12:22
  SPEAKER_00: That's the thing is that people talk and talk and talk, but you have to actually do something.
• 12:28
  SPEAKER_00: You can't just keep planning and talking to do something.
• 12:30
  SPEAKER_00: You actually have to do it.
• 12:32
  SPEAKER_00: So if you need more help, reach out to me.
• 12:35
  SPEAKER_00: Uh, like I said, I'm on Instagram, Hillary Hushower Jones.
• 12:39
  SPEAKER_00: I'm on Facebook.
• 12:40
  SPEAKER_00: Let me know what you think helped you the most or what you implemented.
• 12:44
  SPEAKER_00: And if you maybe you have a better like action step or a tip that people need to just start, love to hear it.
• 12:50
  SPEAKER_00: Again, I don't really know everything.
• 12:51
  SPEAKER_00: I'm just throwing some things out here for you guys because I love to talk on these podcasts.
• 12:56
  SPEAKER_00: But please subscribe to the bougie multipreneur.
• 12:59
  SPEAKER_00: Would love for you to leave me a review.
• 13:01
  SPEAKER_00: Uh, share it with another entrepreneur who just needs a little bit of help with social media, who's been complaining lately to you.
• 13:07
  SPEAKER_00: I mean, we all do it.
• 13:09
  SPEAKER_00: Um, until next time.
• 13:11
  SPEAKER_00: Stay bougie, stay bossy, keep building your empire and make that money.