RE-AIR Megan Ward: Power of Observation in the Era of AI - Episode #28
What does it take for marketers to truly connect with their audience and harness AI for impactful strategies?
In this episode of Connect to Market, host Casey Cheshire welcomes Megan Ward, SVP of Marketing and Product Management at 360Factors. Megan offers a thoughtful and tactical breakdown of how marketers can deepen their understanding of target audiences by engaging directly and using AI-driven insights.
She shares why marketing leaders must spend time with “real people” to uncover authentic needs, the importance of attending industry events for firsthand market observation, and how AI…
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