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The psychology of typography - Sarah Hyndman

"The more we learn, the more we realize we don't know. We can only judge the world from our own viewpoint and our own experience."

How often do you pause and ponder about the words you read? In this thought-provoking episode, graphic designer and author Sarah Hyndman invites us to explore the psychology of type through her experimental and multisensory approach. With a decade of groundbreaking research, Sarah challenges the notion that typography is a niche interest, making it fun and accessible for everyone.~

From matching scents to typefaces to discovering how expensive branding can…

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