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Latest / If I'm Being Honest: Straight Talk About Book Publishing & Promotion

Five Principles of Book Launch Budgeting

Most authors don’t lose momentum because they “aren’t good at marketing.” They lose momentum because they spend everything getting the book finished, then realize they can’t afford the work that helps readers discover it. We’re Joel Pitney and Sayde Walker, and we’re walking you through the five book launch budgeting principles we’ve used for years to help authors stop guessing and start planning with clarity.

We talk about budgeting for the entire book publishing process, not just the fun parts. That means the real costs of writing support, developmental editing, copyediting, and…

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