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The EW Podcast - Jack Higgins with the Team at Nature's Own - Kevin and Wes Morrison
This week, Jack Higgins sits down with Kevin and Wes Morrison, owners of Nature’s Own, to talk about what it really means to take a Soil First approach to lawn care.
For more than three decades, Kevin has stayed committed to building from the ground up. It’s a philosophy he developed while studying at Rutgers in the 1980s, and one he’s never wavered from—even as industry trends and sales pressure pushed toward quick, surface-level results.
Instead of “treating the top,” Kevin has always focused on investing in the root zone—where long-term plant health truly begins.
Now working alongside Wes…
The skinny
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