Latest / Founder Unfiltered - What Founders Think But Never Say
Hate Selling? Same! Close Without a Single Pitch
This episode of the Six Figure Secrets of Fractional Experts podcast is for fractional executives who hate selling. Host Bradley Jacobs, founder and CEO of Mylance, a community and lead generation platform for fractional executives, argues that you shouldn’t hard sell. Instead, you should focus on offering solutions to client problems.
The key is to ask questions during intro calls. By learning about the client's business and challenges, you can determine if you're a good fit and if they have a high-value problem you can solve.
Here are some tips for asking effective questions:
Start broad…
The skinny
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