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AI Search Visibility Is Rewriting the Hotel Booking Funnel with Kin Sio
"Direct booking is a commercial system, not a website project."
That's the line Kin Sio opens with on this episode, and it sets the tone for one of the most tactical conversations we've had on AI search visibility yet. Kin runs revenue and marketing operations for more than 40 independent and boutique hotels through his firm, Lights On Digital.
In this episode, he walks through how hotels define their booking funnel, why rate parity quietly kills more direct bookings than any marketing mistake, and what his AI search research is turning up across dozens of properties, including why…
The skinny
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