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Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

#384: The Autonomous Enterprise and CX, plus the Ethics of Generative AI, with Tara DeZao, Pega

The following episode was recorded at PegaWorld Inspire in Las Vegas, and I’m looking forward to this topic as well as sharing the conversation with my guest today.

Today we’re going to talk about the Autonomous Enterprise and how it benefits the customer experience as well as the business, plus the ethics of generative AI.

To help me discuss this topic, I am joined by Tara DeZao, Product Marketing Director, AdTech and MarTech.

RESOURCES

Pega: https://www.pega.com

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

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