Episode 360: Selling Access Over Experience?
What We Cover In This Episode:
The simplest way to guide a new client into the right membership without making your staff feel like salespeople [8:51]
How to map the actual experience behind every pricing option and what it reveals when two memberships only differ by quantity and price [12:24]
Why your pricing menu should be built around the behavior you want your clients to have and not just the number of classes they are buying [13:31]
The perks and touchpoints that turn a membership from recurring billing into an actual experience worth staying for [14:53]
What should be happening between…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.