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Helping Associations Thrive in the Age of AI
In this episode of Associations NOW Presents: Industry Partner Edition, recorded live at ASAE's Marketing, Membership, Communications + Tech Conference, guest host Sharon Pare of HighRoad Solutions welcomes Erica Salm Rench, chief marketing officer at Sidecar, for a conversation about helping associations navigate the rapidly evolving world of artificial intelligence. Erica shares why AI presents a unique opportunity for associations to compete more effectively, discusses the importance of educating staff and aligning AI initiatives with organizational strategy, and offers practical guidance…
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