Latest / Marketplace Proverbs and Coffee with Ernie-A Proverb Per Day Keeps Stinking Thinking At Bay / Marketplace Proverbs & Coffee With Ernie

Transcript

Marketplace Proverbs & Coffee With Ernie · Marketplace Proverbs and Coffee with Ernie-A Proverb Per Day Keeps Stinking Thinking At Bay

• 0:00
  SPEAKER_00: We are doing more than just serving our direct customers or clients.
• 0:05
  SPEAKER_00: We are serving through to their audience.
• 0:09
  SPEAKER_00: And that's where real significance lives.
• 0:13
  SPEAKER_00: Today, we're in Proverbs 31 because it's the 31st day of the month.
• 0:24
  SPEAKER_00: S.O.A.P.
• 0:41
  SPEAKER_00: observation, application, and prayer.
• 0:45
  SPEAKER_00: And we use that simple concept to explore and seek wisdom through the
• 0:50
  SPEAKER_00: transformative power of God's Word,
• 0:53
  SPEAKER_00: specifically from the book of Proverbs.
• 0:57
  SPEAKER_00: So, grab your coffee and let's grow in wisdom together.
• 1:03
  Well,
• 1:03
  today we're reading Proverbs 31,
• 1:04
  8 through 9 from the message translation or version.
• 1:10
  SPEAKER_00: Quote, speak up for the people who have no voice.
• 1:14
  SPEAKER_00: For the right of all, the down and outers speak out for justice.
• 1:20
  SPEAKER_00: Stand up for the poor and the destitute.
• 1:23
  SPEAKER_00: That's from Proverbs 31 verses 8 through 9 from the message translation.
• 1:30
  SPEAKER_00: You know, free enterprise is a beautiful thing.
• 1:35
  It gives everyone and anyone,
• 1:38
  regardless of background,
• 1:40
  a chance to build something.
• 1:44
  SPEAKER_00: But you know, it's not all profits are created equal.
• 1:47
  SPEAKER_00: Now, let's think about that.
• 1:49
  SPEAKER_00: Even drug dealers are technically entrepreneurs,
• 1:53
  SPEAKER_00: but their gain comes at the cost of the destruction of their customers.
• 1:59
  SPEAKER_00: And that's why Proverbs 31, 8 through 9 is so important in business.
• 2:05
  It reminds us that what we build should speak up and serve
• 2:11
  others,
• 2:13
  not to exploit them.
• 2:15
  SPEAKER_00: We should add value.
• 2:17
  SPEAKER_00: We should add significance, not extract it.
• 2:22
  SPEAKER_00: We should promote justice, not manipulate the system.
• 2:27
  SPEAKER_00: We should serve people.
• 2:29
  SPEAKER_00: not just serve ourselves.
• 2:32
  So from an application standpoint,
• 2:35
  let me bring this a little closer to home.
• 2:38
  SPEAKER_00: In my 60 years in the musical instrument pro audio industry,
• 2:45
  SPEAKER_00: I coined the term,
• 2:47
  SPEAKER_00: who is your customer's customer?
• 2:51
  SPEAKER_00: I often ask that question.
• 2:53
  SPEAKER_00: Once again, who is your customer's customer?
• 2:57
  SPEAKER_00: Now,
• 2:58
  SPEAKER_00: I've been in one single sales channel all of my career,
• 3:03
  SPEAKER_00: except for a 60-day break when I went to work with Zig Ziglar,
• 3:08
  SPEAKER_00: but then I came back to the musical instrument pro audio industry.
• 3:13
  And in that industry,
• 3:15
  musical instruments and audio gear do more than serve the user.
• 3:23
  SPEAKER_00: They serve the audience.
• 3:25
  SPEAKER_00: Now,
• 3:25
  That audience could be a congregation hearing the gospel for
• 3:30
  the first time.
• 3:32
  It could be a crowd at a concert and someone in there is
• 3:36
  hearing and healing
• 3:38
  SPEAKER_00: through the music that they've heard.
• 3:41
  It could be a school where the children discover their
• 3:45
  confidence on stage and
• 3:47
  SPEAKER_00: learn a new skill to play an instrument.
• 3:51
  SPEAKER_00: Now,
• 3:51
  when a venue is equipped with excellence and a musician or
• 3:58
  sound technician
• 4:00
  SPEAKER_00: performs with heart and skill,
• 4:04
  SPEAKER_00: it's my opinion and my observation that lives can be changed.
• 4:10
  SPEAKER_00: And us,
• 4:11
  whether we're the designer or the distributor or the rep or the
• 4:16
  retailer or the
• 4:18
  SPEAKER_00: integrator,
• 4:19
  SPEAKER_00: we're part of that concept.
• 4:22
  SPEAKER_00: We're adding value.
• 4:24
  We're adding significance to people that most likely we will
• 4:30
  never,
• 4:31
  ever meet.
• 4:33
  SPEAKER_00: Think about that.
• 4:34
  SPEAKER_00: When you look at your gear,
• 4:36
  SPEAKER_00: when you look at your product or service,
• 4:39
  think about who is actually going to benefit from this product
• 4:46
  or service.
• 4:48
  SPEAKER_00: It's not just you.
• 4:50
  SPEAKER_00: It's not just your direct customer.
• 4:53
  SPEAKER_00: It's their customer and their customer's customer's customer.
• 4:58
  SPEAKER_00: Put it this way, it's the fans in the stands.
• 5:02
  SPEAKER_00: Think about that.
• 5:04
  SPEAKER_00: Today's customer success code, know your customer's customer.
• 5:10
  SPEAKER_00: Serve through versus sell to.
• 5:15
  SPEAKER_00: Now, today's action points are themed who,
• 5:19
  SPEAKER_00: are you really serving?
• 5:21
  SPEAKER_00: Action point number one is know your customer's customer.
• 5:25
  SPEAKER_00: Simply ask who benefits from your customer doing their job well.
• 5:34
  SPEAKER_00: Action point number two, identify the ripple effect.
• 5:38
  SPEAKER_00: How does your product or service
• 5:42
  Create potential healing or joy or clarity or understanding in
• 5:48
  someone else's life.
• 5:51
  SPEAKER_00: Action point number three is add significance beyond the sale.
• 5:57
  SPEAKER_00: Do more than just deliver products.
• 6:00
  SPEAKER_00: Help customers,
• 6:01
  SPEAKER_00: your direct customers,
• 6:03
  SPEAKER_00: serve their customer to help them serve their customer,
• 6:07
  SPEAKER_00: the audience,
• 6:08
  SPEAKER_00: better.
• 6:09
  SPEAKER_00: Step up your training.
• 6:11
  SPEAKER_00: Step up your insight.
• 6:13
  SPEAKER_00: Share and inspire.
• 6:15
  SPEAKER_00: Add significance.
• 6:17
  SPEAKER_00: Action point number four is speak for the voiceless.
• 6:22
  Build policies and offers are products that make room for
• 6:28
  everyone regardless of
• 6:31
  SPEAKER_00: their financial status,
• 6:33
  SPEAKER_00: either real or perceived.
• 6:36
  SPEAKER_00: Think about that.
• 6:38
  SPEAKER_00: Lord,
• 6:39
  Thank you for the opportunity to work in a way that echoes
• 6:43
  through generations.
• 6:46
  SPEAKER_00: Help me see beyond the transaction and focus on the transformation.
• 6:53
  SPEAKER_00: Let my products,
• 6:54
  SPEAKER_00: services,
• 6:56
  SPEAKER_00: and leadership serve not just the direct customer,
• 7:02
  SPEAKER_00: but the people they're trying to bless.
• 7:06
  SPEAKER_00: Show us how to build in a way that speaks up for the voiceless,
• 7:11
  SPEAKER_00: the ignored,
• 7:13
  SPEAKER_00: the misunderstood,
• 7:14
  and bring justice and value and restoration to every layer of
• 7:22
  the marketplace.
• 7:23
  SPEAKER_00: In Jesus' name.
• 7:25
  SPEAKER_00: Well,
• 7:26
  thank you for joining me on today's episode of Marketplace
• 7:29
  Proverbs and Coffee with
• 7:31
  SPEAKER_00: Ernie.
• 7:32
  If this message has stirred something within you or touched you
• 7:36
  or inspired you or
• 7:38
  SPEAKER_00: ticked you off even,
• 7:39
  SPEAKER_00: please email me at ernie at ernie.coach.
• 7:43
  SPEAKER_00: I'd love to hear your comments.
• 7:46
  SPEAKER_00: I really do.
• 7:47
  SPEAKER_00: And also remember, I'm not here to teach doctrine.
• 7:51
  SPEAKER_00: And if you feel I'm getting off into the weeds of teaching doctoring,
• 7:55
  SPEAKER_00: false doctoring in particular,
• 7:57
  SPEAKER_00: call me out,
• 7:59
  SPEAKER_00: Ernie at Ernie.Coach.
• 8:01
  I bless you with these words from the Apostle Paul from
• 8:05
  Ephesians 2,
• 8:07
  verse 10.
• 8:08
  SPEAKER_00: For we are his workmanship,
• 8:12
  SPEAKER_00: created in Christ Jesus for good works,
• 8:16
  SPEAKER_00: which God prepared beforehand that we should walk in them.
• 8:21
  SPEAKER_00: Remember, success is temporary.
• 8:24
  SPEAKER_00: Adding significance to others is infinite.
• 8:27
  SPEAKER_00: See you again on the next episode.