Latest / Retail Media Breakfast Club
The Secret Hopes & Dreams of RMN Leaders [New Research Preview]
Last week, I got a first look at groundbreaking new research from EMARKETER and Bain that flips the retail media conversation on its head. Instead of surveying brands and media buyers, this study goes straight to the source, the leaders of Retail Media Networks (RMNs), to uncover their honest perspectives on what’s working, what’s not, and where the industry is headed next.
In this episode, I unpack some of my personal highlights from the preview webinar. From the surprising honesty RMN leaders are showing about their measurement challenges, to their quiet anxiety about the impact of agentic…
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