Latest / Profit With A Plan / EP316 How To Turn Video Views Into Clients (Not Just Clicks)

Transcript

EP316 How To Turn Video Views Into Clients (Not Just Clicks) · Profit With A Plan

• 0:00
  Marcia Riner | Profit Booster®: Loud.
• 0:05
  Marcia Riner | Profit Booster®: Think video marketing is just hitting record. Think again, if your content isn't getting the clicks, clients or cash, it's not the algorithm. It's probably your approach
• 0:18
  Marcia Riner | Profit Booster®: on this week's profit with a plan we're exposing. Why, business videos, flop and how to turn your camera into a client generating machine, whether you're repurposing podcasts.
• 0:31
  Marcia Riner | Profit Booster®: posting reels or building a Youtube channel. This conversation will challenge everything you thought you knew about video marketing. So don't waste another post. Listen to this podcast before you hit record again.
• 0:47
  Marcia Riner | Profit Booster®: hey? Entrepreneurs? Are you working too hard for too little profit? Well, welcome to profit, with a plan podcast where we help you scale smarter, increase profitability and build a business that's worth more whether you keep it or you sell it.
• 1:02
  Marcia Riner | Profit Booster®: I'm Marcia Reiner, business growth strategist and the profit booster behind infinite profit. I've helped countless entrepreneurs to turn their businesses into highly profitable and sale ready assets so they can enjoy more income now, and a bigger payday later.
• 1:18
  Marcia Riner | Profit Booster®: Join me for practical strategies, expert insights and proven steps to make your business more profitable, more valuable and built to last.
• 1:27
  Marcia Riner | Profit Booster®: Today's episode is sponsored by infinite profit. Where we don't just talk profit, we deliver it.
• 1:34
  Marcia Riner | Profit Booster®: But before we dive in, I've got something special for you. If you're a business owner who's tired of overcomplicated, overpriced marketing strategies that just don't deliver. Listen up.
• 1:45
  Marcia Riner | Profit Booster®: What if there was a simple, affordable way to market your business that actually works
• 1:51
  Marcia Riner | Profit Booster®: well. The profit booster marketing hub is your all in one marketing system, built specifically for business, busy business owners who want real results without hiring a full team or wrestling with tech.
• 2:03
  Marcia Riner | Profit Booster®: It's automated and intuitive. It comes loaded with pre-designed templates, a Crm social media tools, email text automation and a whole lot more. It's everything you need to capture, nurture and close leads. So if you're ready for a low cost, easy to use marketing system that gets the job done, visit profitboosterbiz, and let's make your marketing way more profitable.
• 2:27
  Marcia Riner | Profit Booster®: All right, let's jump into today's episode.
• 2:30
  Marcia Riner | Profit Booster®: Josh. I'm sorry if I'm pronouncing it wrong. I was going to ask before we got started. So I'm butchering. It is a seasoned video strategist and content creator with over 2 decades of experience spanning sales tech and digital media
• 2:47
  Marcia Riner | Profit Booster®: as the founder of pedal stomper productions. He's helped hundreds of companies from scrappy startups to international brands, launch high impact podcasting programs that drive real marketing results
• 3:02
  Marcia Riner | Profit Booster®: with a Youtube following over 19,000 plus and multiple videos topping 1 million views. Josh knows what it takes to capture attention and convert it into action. He also shares his experts, his expertise as a creator and instructor of a business focused podcasting course at
• 3:24
  Marcia Riner | Profit Booster®: Cuyahoga Community college, where he empowers entrepreneurs and marketers to master video as a powerful tool for visibility, connection, and growth. Hi, Josh! Sorry for butchering your name.
• 3:40
  Marcia Riner | Profit Booster®: Give me your name.
• 3:41
  Josh Troche: That is not the 1st nor the last time that has happened.
• 3:45
  Marcia Riner | Profit Booster®: Well, and I get Marsha all the time, even though it's Marcia. So I'm I'm with you on that.
• 3:49
  Josh Troche: I I figured that the you would have the empathy there. It's troche. So if you spell.
• 3:55
  Marcia Riner | Profit Booster®: Yeah, I wasn't even. I was out of the ballpark.
• 3:57
  Josh Troche: Yeah, but it's not the worst. I've gotten so kudos for the effort there definitely kudos for the effort.
• 4:04
  Marcia Riner | Profit Booster®: Thanks. It was like, dang I was. Gonna ask that in the beginning, and as I'm reading your intro, I'm like.
• 4:08
  Josh Troche: Yeah, so.
• 4:10
  Marcia Riner | Profit Booster®: Yeah, right.
• 4:11
  Josh Troche: Happens. I love it. I love it. It's natural, it's authentic.
• 4:14
  Marcia Riner | Profit Booster®: That's the beautiful thing about podcasting. I don't edit. I just go with it. And we have great conversations and handle some bloopers as we go along as well.
• 4:26
  Josh Troche: It's. It's funny. It's 1 of the things that I often talk about people when it comes to podcasting videos, stuff like that.
• 4:33
  Josh Troche: it's authentic, and I mean, yours is obviously ridiculously authentic without the editing, without the other stuff. Because and people get to know, like and trust you
• 4:45
  Josh Troche: rather than this somewhat fake, somewhat curated, somewhat like, they don't act that way. It's authenticity. I love it.
• 4:54
  Marcia Riner | Profit Booster®: I'm not recommending that anybody goes back because, you know, I've got 320 videos, you know, episodes live. But my 1st 30. I was like, Hi, welcome to profit. My girlfriend goes. Who the F is that?
• 5:08
  Marcia Riner | Profit Booster®: It was terrible terrible. But you know, I agree, I think, in any video that we're doing. We really want to represent ourselves naturally right and not come off as some like robot AI, geek thing, or or some supermodel or a professional, you know, actor, when that's not what
• 5:29
  Marcia Riner | Profit Booster®: that's not who we are.
• 5:31
  Josh Troche: No, and it's I love the fact that you referenced your 1st 30 videos. There.
• 5:36
  Marcia Riner | Profit Booster®: They were horrible. They were so bad.
• 5:38
  Josh Troche: I have talked about this, and I forget who said this initially. But it's don't be afraid to suck because you will, and until you've built, you have to suck in order to get better, and then what I mean, as you put in those reps, you will start to get better. I mean, I did not sound like this. I did not appear like this the 1st time I I was on video.
• 6:03
  Josh Troche: It was awkward, it was terrible. I looked like a baby giraffe that had just been born. Like all knock need, it was bad. So yeah, that authenticity is is just beautiful.
• 6:17
  Marcia Riner | Profit Booster®: You know. I think I think with today's marketing efforts, you know, content
• 6:24
  Marcia Riner | Profit Booster®: must be in video. It really must be to attract the attention of the the hyper. Short attention span of the audiences. Right?
• 6:35
  Marcia Riner | Profit Booster®: And if it's words, it's a couple of words right? And if it's a video, it's to the point in catching something that attracts them to stop scrolling, whether it's someone said about getting dogs on their videos that are falling down the stairs right as soon as you watch one. You have to sit there for the next 10 min and watch the rest of them, and giggling and laughing.
• 6:57
  Marcia Riner | Profit Booster®: But how do we? I mean, the the big question is, how do we translate that into business when a lot of us, me included, are very business driven, and therefore all my stuff, all my content is is 99.9% business.
• 7:12
  Josh Troche: It's it's interesting. You bring that up, and it's it's there's a couple of things that I'll say to it is one is, I don't feel that attention spans have changed. And I know that that's going to be an odd take on it the reason why I say that is, when I teach that podcasting class. Everyone's like, Yeah, we've got no attention spans anymore. I said, right, who's binged netflix for 8 h.
• 7:33
  Marcia Riner | Profit Booster®: And everyone.
• 7:35
  Josh Troche: Everyone in the class raises their hand. And I'm like, Okay, well, if you can binge Netflix for 8 h, obviously it may not be attention span. Now, what has changed is, I remember growing up, and I'm from the Cleveland area is we had channels 3, 5, 8, 19, and if the clouds are right. Maybe you had 43.
• 7:54
  Josh Troche: We had 5 options today. You have almost infinite options. So if like, if something's when I was a kid, if if it sucked, you still watched it anyways, because there was 4 other channels that sucked worse.
• 8:08
  Marcia Riner | Profit Booster®: It's.
• 8:09
  Josh Troche: Today. There's there's something out there that's going to be of interest for you, that next swipe. And to me, what? What becomes difficult then, is people like well, oh, I've got to compete in this attention. Economy.
• 8:23
  Marcia Riner | Profit Booster®: Hmm.
• 8:24
  Josh Troche: What so many people make the mistake of is they want everyone's attention.
• 8:29
  Josh Troche: Find out who is your specific audience? Who is that one person that would love to hear from you and speak directly to them. Because if you're speaking to everyone, you're just going to get swiped. But if you speak to that one person. And you start out with that one thing that that one person really wants to hear. Okay, now, we're onto something.
• 8:52
  Josh Troche: Then the algorithm says, Oh, well, if if person A liked it well, person B swiped on them one of the same things that person A swiped on or liked that. So let's show it to person. B, so it will start to build you that audience of
• 9:07
  Josh Troche: the exact people you want. So this is the business aspect of it is, it's really so many people like, I want everyone to be my client. I want everyone to be my customer, and we all. We've all made that mistake of like, Hey, I'm gonna talk to everyone. And really you end up talking to no one.
• 9:26
  Marcia Riner | Profit Booster®: That's that's.
• 9:27
  Josh Troche: You're per.
• 9:28
  Marcia Riner | Profit Booster®: Dentist that says, Oh, I work with anybody that has teeth. And you're like, Oh.
• 9:32
  Marcia Riner | Profit Booster®: okay, right. You know.
• 9:36
  Josh Troche: Yeah, but.
• 9:37
  Marcia Riner | Profit Booster®: Problem do you solve for those people with teeth? And and I think that that's it's that fear base that they're afraid they're gonna miss out if they drill down super tight that they're gonna miss the guy. But you know the guy standing next to him. But you know, like you said, the algorithm knows better than we do or is going
• 9:57
  Marcia Riner | Profit Booster®: does way we do, whether we like it or not.
• 10:00
  Josh Troche: The other example that I would like to give people is, I say, stick yourself in a room of a hundred people, and then just start talking.
• 10:07
  Josh Troche: Everyone's there's going to be a few people that are going to look at you like you're the crazy person that you are. But really no one's going to pay any attention to you. Now, if you go, say something to one person that they find really, really interesting.
• 10:20
  Josh Troche: and you keep talking to that person. Are other people probably going to be like? Oh, that looks like an interesting conversation, and they will start to listen in. Yes, the conversation isn't directly intended for them, but they're going to be like, oh, that's pretty interesting. That's good information. So like I said, if you try and speak to everyone in the room. Everyone in the room is going to be like, what's that crazy dude saying? If you speak to one person, other people will start to listen in, and those will inevitably, hopefully be your clients. As long as you've done this with intention.
• 10:50
  Marcia Riner | Profit Booster®: What a perfect analogy of being in a room with a hundred people right?
• 10:55
  Marcia Riner | Profit Booster®: And documents!
• 10:57
  Marcia Riner | Profit Booster®: Well, yesterday I did this. Well, thank you.
• 11:00
  Marcia Riner | Profit Booster®: Crazy. But then it's true. You go have an an engaging conversation with one person. Other people attract to it.
• 11:08
  Josh Troche: It. The only the only thing that sucks is that's difficult is you have to realize that I need to start with one person, and we want us. We want. We see a hundred people in the room. We want to talk to all of them. All of these people are mine. It's it's the.
• 11:23
  Josh Troche: It's the bad insurance salesman. It's the. It's the bad wealth manager at a networking event that's floating around the room talking to everyone like you. Do you have money? Do you have money? Do you have money? No, no, we're all business owners. None of us have money, but if they talk to one person, and really have that good conversation and give that person
• 11:44
  Josh Troche: good information. Other people will come over.
• 11:48
  Marcia Riner | Profit Booster®: love it. Okay? So I'm going to ask you the question, because I think it's really important. How in the world did you get so many followers and then hit those 1 million views.
• 12:01
  Josh Troche: There was a couple of ways. So a lot of that was when I was working with the Semi truck dealership. I stuck in a very specific niche.
• 12:10
  Josh Troche: I noticed that mainly it was a 1 specific type of truck, a truck that was, it was a single cab or a sleeper. Typically the trucks that truckers would dream about were the ones that I found a really good niche in. I would do dump trucks, and those views would flop and stuff like that.
• 12:29
  Josh Troche: So I found a very specific niche to talk about things in, and I talked about what like the the bits of the truck that made that truck
• 12:40
  Josh Troche: better help them solve their problems. Better. The fuel mileage, the and I mean, let's face it to there, there. In this case it was a lot of truckers they wanted chrome so we talked about some of that, too. So we talked about the pain points. Those.
• 12:55
  Marcia Riner | Profit Booster®: Created a channel. That was that was very specific, as you originally said, right.
• 13:00
  Josh Troche: Exactly it. It was geared towards people. Then what I did is once I found my audience and figured out who my audience was. I knew a lot of them were some of the old school truck drivers, and in that, when what made it? What made the Channel blow up is, I knew I needed to talk about something that was a little bit controversial.
• 13:21
  Josh Troche: There was many truck drivers, and I say this in jest that feel like they like a manual transmission, and the analogy I made is so many truck drivers felt like. If you removed the stick from in between the seats, you removed the stick from in between their legs. So, in saying that I compared an automated transmission with a manual transmission, and I was honest about it. I showed all the numbers and said, Look, guys.
• 13:49
  Josh Troche: they do the same thing. And of course, every the comment section just went bananas. No, they can't blah blah. And that's what was what had done it. So it was finding. A controversial point is what made things blow up.
• 14:03
  Josh Troche: The other thing that I found the other video that I had that had the 1 million views was a new product where people were interested in it. They wanted to find out about it. So to, and once again I made sure it was very specific to my audience.
• 14:20
  Josh Troche: It was a big deal, so in doing that I made sure that I was talking to directly to the people. And really I had enough videos out at that point in time that I knew what they wanted to know about this. So it was taking the time to answer their specific questions about the truck. Not like pretty truck.
• 14:42
  Josh Troche: What does it do? Well, what does it do even better, because, you know it's always good, better, best when you're talking about your own products. What does it do? Well, what does it do really? Well, and what does it do so well that you're gonna need an app afterwards?
• 14:55
  Marcia Riner | Profit Booster®: Love it. Okay? So wow, I can completely. And I know the audience is with me, can completely see and visualize the story in the case around the truck drivers driving the you know the stick and then going into an automatic. And you know the bells and whistles and the value and how much gas savings, and you know, ease and all the other stuff that they could do it.
• 15:20
  Marcia Riner | Profit Booster®: But it kind of scares me
• 15:23
  Marcia Riner | Profit Booster®: to think about how I would do that with my product. Or if we go to an attorney, or a dentist, or a you know a bakery, you know, whatever kind of company in the in the lower range that could take their
• 15:39
  Marcia Riner | Profit Booster®: their specialty, their knowledge base, and their niche, and drive it down in a way that you can really
• 15:46
  Marcia Riner | Profit Booster®: develop that kind of audience of of people that know you're the truck guy, and to have something blow up like a gear shift.
• 15:54
  Josh Troche: What's interesting about it is is when you say, like the lawyer and things of that nature, there's enough. I mean any niche out there, there is a I mean, there is A Youtuber that's huge about it. And what I always tell people is, a lot of people are like, well, I want to monetize my Youtube channel.
• 16:12
  Josh Troche: What I tell a lot of them is, no, you don't. Because we had 19,000 subscribers, we would get 10 to 15,000 views a month, and I would make $175 for spending 3 days, 3 to 4 days on videos. So I'm like, no, that's that's not the key. The key.
• 16:29
  Marcia Riner | Profit Booster®: So monetizing to me doesn't mean sponsorship and being paid by Facebook and and Instagram or Youtube channel in that minds monetizing in my, in my mind. And and what I do with my monetization Hub and my podcast monetization. Hub is to see how you can drive customers from it.
• 16:50
  Josh Troche: Exactly. And that's it's something that I just talked with a client that we just picked up on the podcast side, i'm, like, let's talk about your goals here. Do you want 10,000 followers, or do you want a hundred customers? And they're like, I want 10,000 followers. I'm like, no, you want a hundred customers, and we had an argument about it. And I'm like, look if if we have a thousand followers and a hundred of those people are writing you checks every week
• 17:17
  Josh Troche: you're doing, you're doing. You're doing pretty good.
• 17:20
  Marcia Riner | Profit Booster®: Doing, great.
• 17:21
  Josh Troche: So, yeah.
• 17:22
  Marcia Riner | Profit Booster®: Yep.
• 17:23
  Josh Troche: Right. And it's the other thing that I always like to tell people, too like, if you have a smaller audience, something that I always love telling people when it comes to podcasting, especially when you 1st start out. I'm like, so look, if I told you, there's 8 people in that room that wanted to hear from you that like are interested in what you're talking about. Would you go in that room and talk to them? They're like, well, yeah.
• 17:45
  Josh Troche: And I'm like, Why, why aren't? Why aren't you going to post the video? Then why aren't you going to do the podcast. And and to me. It's it's that building. The problem is is, everyone sees that. I guess I'll make a sports analogy.
• 17:59
  Josh Troche: They see baseball players hitting a 97 mile an hour fastball, and they think I can do that. He's just swinging a bat. And then, boy, you throw me a 40 mile an hour pitch, and I'm going to have a tough time even seeing it. So they they see these big inflated numbers from some influencers, and they think that's where I need to be successful.
• 18:19
  Josh Troche: You can have a hundred followers, a hundred subscribers, and be wildly successful. If that turns into 10 customers that are going to come back to you every single week.
• 18:31
  Marcia Riner | Profit Booster®: Well pointed out. Well said, and I think I think that's it. We're trying to. We're trying to keep up with the Joneses right? The guy down the street that has the perfect lawn and the manicured, you know, artwork. And here I got weeds and and stuff like that. I mean, we're always trying to be something bigger, better, faster, stronger, and you know, but in reality
• 18:54
  Marcia Riner | Profit Booster®: I mean, I'm all about profitability. So I mean, if if my base costs are a hundred bucks, and I'm making a thousand bucks. I'm really profitable, right? It doesn't matter how many zeros are behind that.
• 19:08
  Marcia Riner | Profit Booster®: It's just if if it's moving in the in the positive direction that you want it to, and your expenses are covered right. And and I think that that's where we forget, and, like you said, we strive off as some crazy influencer or unicorn right? That knocked it out as a perfect example. I'm a big AI geek.
• 19:30
  Marcia Riner | Profit Booster®: and the guy from base 44. An Israeli kid
• 19:35
  Marcia Riner | Profit Booster®: had his company with 5 employees, and only ran it for like 6 or 8 months, and sold it for like multi-billions.
• 19:44
  Marcia Riner | Profit Booster®: you know, because he had a he had something that was fantastic in a new market, and it worked and hit right. That's a unicorn folks
• 19:52
  Marcia Riner | Profit Booster®: that's not gonna happen to any of us, right? Or probably no.
• 19:56
  Marcia Riner | Profit Booster®: Any event.
• 19:57
  Josh Troche: The the other thing I like that, you said, is talking about the profitability. Looking at who you who your target audience is, is big because your target audience may not be big. You and I both know. I mean, I work with a ton of different business owners on stuff. We both know businesses
• 20:16
  Josh Troche: that gross, I mean, they gross $100,000 a year, and their net is $80,000 a year. We also know businesses that gross 1.5 million that net a negative $100,000. I mean, we we both know that it's so great. I there was 1.5 million dollars worth of stuff that came through our place. We didn't make any money.
• 20:42
  Marcia Riner | Profit Booster®: The back door.
• 20:43
  Josh Troche: Right. So it it that that those we I always like to warn people about those vanity metrics.
• 20:50
  Josh Troche: the likes, the they're nice to see. Oh, hey! 4 people like me and one of them wasn't. Even my mom is, those vanity metrics are so easy to get hung up on.
• 21:02
  Marcia Riner | Profit Booster®: You can't make money off of those vanity metrics, right? And and that's why I always try and and bring people when you're doing your videos, right? What is your goal? Right?
• 21:13
  Josh Troche: Exactly.
• 21:13
  Marcia Riner | Profit Booster®: I'm I'm looking for visibility. Okay, maybe it's an Intro video that you're gonna bring them through something. But you know that video is not going to close the sale for you. You're hoping that they'll get into your circle so you could then nurture them. Or maybe it's video one, and that you want them. The goal is to have them watch. Video 2, right? Or video 3. You know, you got to have some sort of a
• 21:38
  Marcia Riner | Profit Booster®: a direction with this. You don't just hit record and go. Hi!
• 21:44
  Josh Troche: No, it's for us. We are one of the 1st questions. When we sit down on a larger video project with someone, we always say, what's the goal I mean? Is it top of funnel? Is it to create awareness? Well, then, okay, we're going to talk in very general terms. Is this trying to get someone over the finish line. Then, okay, we're going to talk about those final like, very highly technical pain points, because it's it's a different spot in the funnel
• 22:08
  Josh Troche: makes a huge difference.
• 22:10
  Marcia Riner | Profit Booster®: It does. And I think that's where we and and I think video can do all of the sales parts in it from from something as simple as a video message to a lead that's already in your funnel that you're trying to move them towards a
• 22:26
  Marcia Riner | Profit Booster®: an appointment date to a brand awareness, you know, Video, that that says, Oh, we're we're we're. This is what we do. And this is who we are right. But I think that having a mixture of those video pieces in your
• 22:44
  Marcia Riner | Profit Booster®: in your, in your pocket, in your, in your repertoire, you know, is is incredibly important. What what other videos. Do you think that most companies need to have if they're just trying to now focus on video rather than just throwing stuff and spaghetti against the wall?
• 23:03
  Josh Troche: There. There's a lot of spaghetti to throw there, and sometimes the spaghetti hits the fan, as we shall say.
• 23:12
  Josh Troche: is to me it like it.
• 23:15
  Josh Troche: So many people don't have a plan for what they're trying to do. If you're just going to do one video and you've got 3 or 4 different product lines whatever. To me, it's it's good to have that just baseline. Here's who we are, and here's overall. Why, you should order from us. Now, if you're gonna have individual product videos, those will. Typically for me, I I like to call those the the more technical ones.
• 23:42
  Josh Troche: Sometimes, as a salesperson, you don't always get the chance to say, look, this can save you this amount or that can save you that amount. But you can do that in a video
• 23:51
  Josh Troche: these video. So if you can do us a video for each product. Now, we can talk about these things on an individual basis, how does this help you, Mr. Client?
• 24:02
  Josh Troche: How is this going to? I mean, what pain point does this solve for you? So those are the ones where once again. And the more further down the funnel you are the more technical you can get. If someone just wants to do a video. And I typically suggest for a lot of companies. Look, do that one video that tells. I mean, a bit of your origin story that tells a bit of like
• 24:28
  Josh Troche: what makes your company unique. And I mean, this goes back to when you talked about the baker, the lawyer, I mean, the best lawyers are the ones that realize that not everyone is their client.
• 24:40
  Josh Troche: There's there's people out there that just I mean aren't going to work well together. There's people that I 100%. They will call and be like, Hey, I want to do a podcast. And they want to do this. And I'm like, no, we're not the right firm. So it's giving those people that like, Hey, look, here's here's the high level. Why, we are wonderful to work with.
• 25:02
  Marcia Riner | Profit Booster®: So when you're looking at those kind of videos, why, we're wonderful to work with, that's the one where you put in the production team right? But then, when you're talking about like product updates, or whatever I mean that correct me. If I'm wrong, of course you'd love to have the high end production. But a lot of us don't have the budget for that.
• 25:22
  Marcia Riner | Profit Booster®: so that could be your. That could be your your go your what do you go? What would go pro or your or your phone? Right? That they can. They can do the the quicker, shorter videos. How are how are audiences
• 25:38
  Marcia Riner | Profit Booster®: accepting those videos, does it have to be in that kind of framework.
• 25:43
  Josh Troche: What we found with those is what the audience wants is they want the personality. If you look at the top like videos that are doing well in those realms and the ones that are effective in those realms. They are 100%, the ones where it is the personality
• 26:02
  Josh Troche: that reflects the product. It reflects the values. And it reflects your target customer. I always tell people, I'm like typically you're like when it comes to the podcasting. I mean, your target audience typically looks. I mean.
• 26:16
  Josh Troche: it's whoever you see in the mirror.
• 26:18
  Josh Troche: I'm probably going to talk the best to middle-aged men and maybe slightly lower.
• 26:24
  Josh Troche: I'm not going to probably get a bunch of 60 year old women that want to listen to me talk about business or marketing, or anything like that. So it's finding someone that really fits that and let them interject some of their personality. If you're a very buttoned up law firm, then great have your most buttoned up person kind of become the personality for that.
• 26:44
  Marcia Riner | Profit Booster®: Button up law, firm type of clients? Or do you have the the guy that got the Dui? Or do you have the guy that just crashed into somebody's car. And you know, I mean, there's there's all sorts of attorneys right, and there's all sorts of clients for that, and I think it goes back to our beginning conversation
• 27:00
  Marcia Riner | Profit Booster®: that if you know your ideal customer and you're talking to one person in the room
• 27:07
  Marcia Riner | Profit Booster®: you're going to, you're going to connect and have that conversation be meaningful
• 27:13
  Marcia Riner | Profit Booster®: whether it's on video or on the phone or in person. It's the same thing. I think video is just allowing us to to get out there faster and farther.
• 27:22
  Josh Troche: It really is. I talk about this a lot is it's building that know, like and trust. There's always a sales process. And people need to know. They need to like you, and they need to trust that like, hey? If I give you my credit card numbers, you're not sending it to a Nigerian prince.
• 27:42
  Josh Troche: I'm actually, I'm gonna get something of value in return. So it's it's building that. And the personality that is going to do the videos is what's really going to help build that.
• 27:54
  Marcia Riner | Profit Booster®: But we don't have to be a dancing bear, or, you know, have something crazy. We can be professional and and have it as long as is.
• 28:03
  Marcia Riner | Profit Booster®: we're authentic with it, right? Because that second factor is like.
• 28:08
  Josh Troche: Yeah, it is. And it's that. The problem is is you cannot, I mean, unless you're a trained actor, and you're always going to be Heath ledger in character during the Batman movie. It's not going to be something that people can keep up. And there's always something that
• 28:24
  Josh Troche: look. People can see you. They're going to know that it's not you, and they'll figure it out. They will figure it out. So yeah, it's that authenticity that builds that know, like and trust. And really, you have to be okay.
• 28:38
  Josh Troche: Realizing that there are going to be people out there in the Us. There's what 350 million, or whatever of us. Now, there's probably going to be 4 or 5 of them that aren't going to like you.
• 28:48
  Josh Troche: Only 4 or 5.
• 28:51
  Marcia Riner | Profit Booster®: I think they'll be quite a few more, 4, 500 1 million, or whatever correct.
• 28:58
  Marcia Riner | Profit Booster®: Yeah, okay, cool. I like that. So when we want to use video, right? You know, we've talked a lot of theories about making good videos, which is what I'm taking out of this. What makes a good video right?
• 29:13
  Marcia Riner | Profit Booster®: if we can, if we can kind of wrap the story with
• 29:17
  Marcia Riner | Profit Booster®: how often, how much you know, what kind of videos do we really need to have in our bank to make
• 29:24
  Marcia Riner | Profit Booster®: to make it go right? And how often I mean, cause I don't want to be the one that's got the phone taking the pictures of the the food and then going. Oh, look at me! I got food right here and yet I mean I I want quality, but I don't necessarily want quantity. But then yet everybody says you gotta have quantity.
• 29:44
  Josh Troche: It.
• 29:45
  Josh Troche: the missing piece to that is strategy. Why are you doing this? What I mean? The podcasting class that I teach, we go through it, and everyone walks out with what I like to call their podcasting Bible. They have a guide who is their target audience, what is their podcast about. And I tell them, read that before you, before you set up and before you record, every episode
• 30:08
  Josh Troche: do the same thing with any sort of video marketing that you're going to do. Realize, what are we trying to accomplish with this? Who is this aimed at? If you think of those 2 things.
• 30:19
  Josh Troche: just push record with those 2 things in mind. And like we said, the 1st 30 videos are, gonna just be awful. But be okay with that. Release them on a platform that you don't care as much about. And then, really, I mean, there's platforms where your audience probably isn't.
• 30:39
  Josh Troche: Release them on those platforms. First, st use that as your test test bed, but then start to build and you'll see you'll fall into a groove, especially 2030 videos in. You'll figure out where you should be.
• 30:52
  Marcia Riner | Profit Booster®: It's like building a muscle, right? You know. You get in and you just start doing the reps.
• 30:56
  Marcia Riner | Profit Booster®: Love it.
• 30:57
  Josh Troche: Exactly. It.
• 30:58
  Marcia Riner | Profit Booster®: Love it. Well, Josh, this was fun. I mean, it's really, you know, Video is so prominent in everything that we do these days. It's nice to have a refreshing view on it to be able to say, Okay, here's what you need to do to make your videos good. They can go viral right?
• 31:15
  Marcia Riner | Profit Booster®: And it and it can be about business, and it doesn't have to be the the dancing bear, or whatever you know that does it. You can have business videos that can go viral if you do. If you do the right work and ask yourself the right questions.
• 31:31
  Josh Troche: 100%. The big, the biggest thing to to real quick with that is, add value. If you add value.
• 31:39
  Josh Troche: you're you're gonna be fine.
• 31:40
  Marcia Riner | Profit Booster®: Love it. So where can listeners find out more about you and how they can get their videos be a little bit better.
• 31:48
  Josh Troche: pedalstomperproductions.com is our website. We've also got a newsletter typically comes out every week with the podcast and other items that we do our newsletter, I very much gear it towards. There is a bit of value in it. This is not me spamming the bejabbers out of everyone. This is me offering a genuine tip to everyone. So I encourage everyone to go sign up. Also you can check out pedal stomper productions on Facebook, Instagram Tiktok.
• 32:17
  Josh Troche: I mean, it's it's what we do. So we're kind of on all the platforms. And yeah, I'm also check me out or pedal stopper productions on Linkedin.
• 32:27
  Marcia Riner | Profit Booster®: Love it, love it well, just just to let you know everybody pedal stompers means that he rides a bicycle right?
• 32:35
  Josh Troche: I used to race bicycles. Yes, and I was known for stomping the pedals and sprints.
• 32:41
  Marcia Riner | Profit Booster®: Nice, nice, perfect. Well, I love when we can add a little flair to to our business right from something of our personal life. So I'm glad you chose that name. So that's a good.
• 32:51
  Josh Troche: For sure.
• 32:52
  Josh Troche: All right, thanks. A bunch. This is fun.
• 32:54
  Marcia Riner | Profit Booster®: Yeah, thanks for tuning in today. I hope you picked up some valuable insights and actionable ideas that can help you make your business more profitable.
• 33:03
  Marcia Riner | Profit Booster®: And if you remember, if you're overtired, or if you're tired of overpriced marketing, that's complicated, and time consuming my profit. Booster marketing hub is your low cost, easy to use, alternative to expensive strategies, complete with automation templates and a personalized strategy call. Go get the details at profitboosterbiz.
• 33:23
  Marcia Riner | Profit Booster®: and don't forget to subscribe. You don't want to miss future shows. You can always find profit with a plan on any of your favorite podcast platforms. We're looking forward to more great profitable strategies on next week's show. So until then make your plans and profit with them. Thanks so much, Josh, this was fun.
• 33:42
  Josh Troche: Yeah, definitely was, thank you.