Nip Impressions w/o 14 April 2025: How the industry has missed the environmental opportunity

Pulp & Paper Radio International · Apr 10, 2025 · 8m

Jim Thompson reflects on the pulp and paper industry's

historical failure to engage the public regarding environmental concerns,

stemming from an early lack of interest and a preference for legal battles. The

author recounts a pivotal moment witnessing environmental protests,

highlighting how the industry has largely withdrawn from public discourse

despite environmental advancements. Instead of proactive communication, the

focus has been on internal validation and reacting to external pressure. The

suggested solution involves transparently sharing environmental performance

data with the…