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Georgie Falloon: Visionary Behind Willow Shoes | Wellington News
Georgie Falloon, the trailblazing founder of Willow Shoes for Long Feet, has died after a fierce battle with cancer, leaving behind a legacy of innovation, compassion, and community. Starting her shoe business in 2000 from a paper catalog, she revolutionized New Zealand’s retail scene by becoming the country’s first online shoe store and later opening four physical shops. Inspired by her own struggle to find wedding shoes that fit, she turned a personal frustration into a nationwide solution. Nominated for the Ernst & Young Entrepreneur of the Year in 2013, Georgie battled rare sarcoma with…
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